Influencer Marketing Software Reviews in 2025
Searching for the right influencer marketing software can be daunting. We have done all the heavy lifting for you by compiling and reviewing the most powerful influencer marketing software in the following categories:
Paladin Software
Paladin Software is a tech company that aims to empower digital media companies with their essential digital marketing platform. Its technology intends to systematize talent discovery, influencer management, and campaign reporting. The platform's goal is to help clients save time, maximize resources, and scale their business by automating complex marketing processes and giving them tools to make strategic decisions. Paladin Software's core features include Creator Relationship Management, Social Campaign Management, Data Insights, and Talent Discovery. Paladin is recognized and trusted by leading agencies, brands, media companies, and global companies across five continents, with offices in Asia (Ho Chi Minh, Vietnam), Europe (Krakow, Poland), and in North America (Los Angeles, USA).
Linqia
Combining the science and accountability associated with social media, Linqia is an award-winning influencer marketing platform that aims to deliver guaranteed results to its users. This artificial intelligence (AI)-driven platform works with a team of marketing experts to transform any media channel to a scalable one. Marketers can test and evaluate their best influencer-generated content using the Linqia Performance Platform, which will enable them to drive a higher return of investment from their paid, owned, and earned media content. The company was founded in 2012 and it is considered one of the pioneers of the evolution of the influencer marketing industry.
Dovetale
Dovetale is a data-focused influencer marketing platform for businesses that lets users easily manage and track results of their marketing collaborations with creative partners. This software offers a better way to manage creative relationships. It provides a customizable workflow to all types of businesses, including e-commerce, agencies, and brands, from start-ups and small businesses to established brands. It also helps marketers locate and identify the relevant influencers with the right attributes for their brands. Not only that, but they can also monitor and oversee their influencer marketing campaigns and track their competitors’ campaigns as well. Moreover, marketers can benefit from the user-friendly platform that is also available as an app. Dovetale is supported by the founders of Uber and Foursquare and is backed by Expa Capital.
BuzzSumo
BuzzSumo is a social media analytics tool that doubles as an influencer marketing software, which is aimed at helping companies choose influencers who have genuine connections, reach, and authority. It enables companies to identify influencers, evaluate their strengths, and assess if they will be a valuable force in boosting their campaigns. As there are millions of influencers in every niche, BuzzSumo's job is to help companies pinpoint the few ones who have the power to supercharge content. BuzzSumo equips its clients with search tools that enable them to filter out the most active and engaging accounts relevant to their brand. Another advantage of using this tool is its ability to give companies an instant overview of the people who share content similar to theirs. This means spending less time pursuing ineffective leads and more time building beneficial relationships with power-sharers.
Influenster
Influenster is a product discovery tool that offers users more than 42 million product reviews written by over six million members. The community's members ask and answer product-related questions, upload photos, and post articles about new products. Influencer marketing platforms continue to grow in popularity because they help companies connect their brand to highly engaged consumers. Influenster, in particular, allows you to target your ideal customer through the use of various data points, including demographics, platform activity, and social media presence. This web-based solution ensures that the right products can be accessed by the right people at the right time by providing consumers with honest and relevant recommendations. Influenster also aims to revolutionize the way shoppers discover, purchase, and recommend new products by taking advantage of word-of-mouth marketing.
Socialbakers
Socialbakers is the trusted and first AI-powered social media marketing suite for brands and agencies of all sizes. It provides clients with the most comprehensive data sets necessary for executing a successful top of the funnel marketing. This platform takes companies by the hand from the beginning until the very end of their marketing process. Socialbakers helps its customers understand customer personas, leverage advanced content intelligence, and find the influencers that will fit them. In a single user-friendly interface, companies can optimize their social media management, monitor social media conversations, and provide excellent customer service.
HYPR
Most of us have the assumption that the influencer marketing workflow is complicated, but we're here to tell you that it doesn't have to be. Believe it or not, the system can be scalable, efficient, and practical, just as long as you're equipped with the right tools.
AspireIQ
AspireIQ is a best-in-class platform that efficiently boosts the influencer marketing campaigns of companies of all sizes, ranging from small businesses to enterprises. The platform has an attentive and reliable Managed Services team that searches high-quality influencers and completes campaigns quickly. These actions are performed in an extremely straightforward and organized manner, so companies can save precious time spent on recruitment. The Managed Services team goes beyond brainstorming to help companies achieve success. In addition, AspireIQ has a two-way influencer discovery feature that bolsters the protection of the brand against fraud. This security feature discovers well-aligned influencers who create authentic content. Long-term relationships with content creators are made possible by the intuitive platform's real-time chat feature. Each procedure of the influencer campaign is streamlined with the help of the platform's automated step-by-step workflow.
Traackr
If you're a business owner looking to expand your brand's reach through the help of an external platform, you must choose a solutions provider that understands one of the most critical aspects of marketing–influence.
Grapevine
Grapevine is a company founded in 2012 that specializes in influencer marketing, social analytics, video marketing, and YouTube and Instagram advertising. The company’s mission is to connect consumer brands with talented creators through a comprehensive and reliable influencer marketing platform. Grapevine understands that consumers’ buying tendencies heavily rely on recommendations they find online. Its primary goal is to generate marketing content online with the help of authentic influencers across different platforms, such as Facebook, Instagram, and Youtube. Marketers can find the right influencers, expand their target audience, and manage their campaigns using Grapevine’s platform. Grapevine has worked with global brands across different industries, such as L’oreal, Coca-Cola, LG, Walgreens, and Ogilvy.
Popular Pays
Popular Pays is a creative collaboration software that helps brands work with content creators and influencers with ease. The platform boasts of a robust search engine and a comprehensive set of relationship management features, allowing companies to quickly discover its community of over 60,000 individuals. Popular Pays understands that effective collaboration is a crucial aspect of business success, so it made communication with companies’ selected partners accessible. With the Threads feature, brands can interact with influencers one-on-one or at scale through its Campaign workflow tools. Influencer marketing data and content performance are all-in-one place, so companies can assess their results more efficiently. With this software’s powerful set of functions, businesses can execute their influencer and content production strategies seamlessly.