Vertical Videos: Best Practices and Strategies in 2024

Did you know that over 70% of all video views on social media are now vertical videos? This fact shows how key it is to get good at making vertical videos. As a professional copywriting journalist, I’m excited to share tips for making engaging vertical videos. These tips will help boost your marketing and connect with your audience in a big way.

Key Takeaways

• Vertical video has become the dominant format for video consumption on social media
• Understanding the unique aspects of vertical video is crucial for effective content creation
• Leveraging the benefits of vertical video can significantly boost your brand’s visibility and engagement
• Mastering vertical video best practices, from framing to editing, is essential for creating high-impact content
• Integrating vertical video into your overall marketing strategy can drive powerful results

Understanding Vertical Video

Vertical video, also known as portrait video, has become very popular lately. This is thanks to smartphones and the move to watch content on mobile first. Unlike traditional videos, vertical videos are shot and shown in a portrait style. They have a 9:16 or 4:5 aspect ratio.

What is a Vertical Video?

A vertical video is made to be watched in a portrait style. This means it’s taller than it is wide. It’s perfect for watching on mobile devices, where most people watch videos. The special shape of vertical videos makes them more engaging on mobile screens.

Why Vertical Video?

Vertical video is getting more popular because of smartphones and how people use them. People often hold their phones up and down, making vertical videos a good match for mobile watching. Also, platforms like Instagram, Snapchat, and TikTok have made vertical videos popular. They make watching videos on mobile easier and more fun.

Vertical videos have some big advantages over traditional horizontal ones. They fit better with how people hold their phones, look better on mobile screens, and let you see things in a new way that landscape videos can’t.

The Rise of Vertical Video

Vertical video started with early smartphones, when people held them up to capture moments and selfies. This way of holding the phone became common, leading to the popularity of vertical video on social media.

Snapchat in 2011 was a big moment, with its short, full-screen vertical videos becoming a hit with young people. This change in how people used social media made other platforms like Instagram and TikTok follow suit.

Now, vertical video is the top choice for making and watching content on social media. This is because people use their phones more in a vertical way. Social media sites have changed to focus more on vertical videos, making them even more popular.

Vertical video is also great for short, fun videos that grab attention. As people want more mobile, visual content, vertical video is here to stay. It will keep shaping how we make and share content online.

The rise of vertical video has changed how we make and watch videos, thanks to mobile users and social media changes. As it keeps getting more popular, it will influence the future of storytelling and online engagement.

Benefits of Vertical Videos

Vertical videos bring many benefits that can make your content better and connect with your audience more deeply. They are changing the way we see digital content.

One big plus of vertical videos is how well they work with mobile devices. Most people watch videos on their phones, and vertical videos match the phone’s screen perfectly. This makes watching videos easier and more fun, without the hassle of turning your screen.

Vertical videos also make viewers feel closer to the action. They fill the whole screen, making you feel like you’re right there. This is great for stories, showing off products, or any content that needs to grab your attention.

As social media likes vertical videos more and more, using this format keeps your content fresh. It works well on platforms like Instagram Reels, TikTok, and even YouTube. Switching to vertical can make your videos more popular and keep your followers interested.

Vertical videos offer more than just a good look. They’re great for mobile, create a closer experience, and follow social media trends. This helps you grab your audience’s attention and leave a lasting impression with your content.

Vertical Video Best Practices

Vertical video is getting more popular, so it’s key to know how to make good content. This includes framing, composition, editing, and production. Each step has its own tips to keep in mind.

Framing and Composition

For vertical video, focus on close-ups and tight shots. This makes sure the main part of the video fills the screen and grabs the viewer’s attention. Using the rule of thirds is also smart. It puts the main subject off-center for a more interesting look.

It’s important to keep the camera steady in vertical videos. Shaky footage can make people feel sick and take away from the experience. Using a tripod or gimbal helps make the video look professional.

Editing and Production

Editing and producing vertical video is different. You should make sure transitions and effects work well with the vertical format. Videos should be short and to the point, since people watch them on the go. Good audio is crucial for vertical videos too. Since people watch these on mobile devices, the sound should be clear and easy to hear, even in loud places.

You can edit your videos using a tool like one in this Adobe Premiere Pro review.

By following these tips, creators can make videos that really connect with their audience and keep them interested.

Integrating Vertical Video into Your Strategy

As vertical video becomes more popular, businesses and creators need to update their marketing plans. Adding vertical video marketing strategy to your content plan is key to reaching your audience.

When making vertical video content, think about using your old videos again. Change landscape videos into vertical ones to make the most of what you already have. This saves time and helps you keep up with vertical video trends.

Creating new vertical video content for social media is also important. Use Instagram Reels, TikTok videos, or LinkedIn clips to grab attention. By making content for vertical video platforms, you can get more engagement and reach new customers.

Working with influencers and experts is another way to use vertical video. Their knowledge and followers can help you make content that really speaks to your audience. You can work with an agency, like one in this HireInfluence review, to partner with the right influencer for your brand.

As digital trends change, being flexible and embracing vertical video is crucial. By using these tips in your vertical video marketing strategy, you can boost your brand, increase engagement, and connect with your audience better.

Conclusion

Throughout this article, we’ve seen how vertical video has changed digital marketing. More people now watch videos on their phones, changing how we view content. This shift brings both challenges and chances for businesses and creators.

Vertical video is set to grow, changing how we make, share, and interact with online content. Brands that use this format well will connect better with their audience. They will do so in a way that feels more real and deep.

To keep up, businesses and creators should learn the best ways to make vertical videos. This includes how to frame, compose, and edit them. It’s also key to keep an eye on what’s new in vertical video trends. By staying updated, you can use vertical video to boost your brand’s reach and success.