64 Quora Statistics 2021: Analysis and Market Share

Posted: August 30, 2021 | Last updated: April 7, 2024

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It’s common for brands and marketers to invest in popular social media platforms as social media marketing statistics indicate that platforms such as Facebook, Instagram, and YouTube can spread the word about a brand.. However, most of us might not know how healthy Quora’s soil is for marketing. The platform’s marketing potential is over the roof, and it would be beneficial to brands to know about this potential. To prove this point, numerous Quora statistics 2021 are available for checking.

Over the years that Quora has been made available, it has been placed on the sides. It might be because of its low public relations or the small amount of traffic it accumulates at a time. However, the platform’s growth and development will come as a shocker to many. Over time, Quora has driven massive traffic, and numerous big brands have been lingering on the platform for quite a while already.

Hence, we’ve curated these Quora statistics 2021 to clear the fog of doubt and ignorance and unravel the huge opportunities that the platform has to offer to brands, marketers, and general audiences.

Quora User Statistics

What demographic uses Quora? And how active are users on the platform? These are some of the questions you need to answer should you want to maximize Quora for your business. User statistics are particularly relevant to tailor the right content strategy for your viewers. To help you get an idea of the platform’s users and their behavior, take note of these significant statistics:

General User Statistics

Do people use Quora in 2020? In January 2020, the site recorded over 200 million visits per month from unique visitors and 150 million from active users.
Towards the end of 2020, and as a result of the COVID-19 pandemic, the figure rose to 300 million. This figure is comparable to the 80-million user base in 2015 and is relatively close to huge social media names, such as Twitter, Reddit, and LinkedIn.
Following LinkedIn, Quora has the most number of professionals, where 36% of the platform’s users are managers or in managerial and decision-making positions. This allows viewers to be exposed to better content and lead generation.
65% of users have attained higher education, and 28% have a particular education degree. By these statistics, Quora has the highest percentage of educated people among other digital platforms.
On the financial front, 54% of Quora users earn more than $100,000 annually.
Quora users generally spend an average of 4.11 minutes on the platform and view at least 2.50 answers.
Because of the platform’s Q-and-A nature, 37.8% of users visit Google right after using Quora.
Moreover, the platform’s users are 13% more likely to become better car leads than the general adult population because answering views related to car purchasing has increased to over 118%.
52% of the platform’s users possess a video console. So if your niche falls on the gaming industry, Quora may be the one for you.
The platform has a page-view rate of 2.13 per user. This figure is calculated from 58% of the users from search and 42% from direct and other visitor types.

User Statistics By Age, Location, and Gender

Users aged 18-24 make up 45% of Quora users, making it the largest group in terms of age demographics.
Meanwhile, the second-largest user group is between 25-34 years old. This group makes up 32% of the total Quora population.
According to Quora statistics 2021, users aged 40 and above barely use the platform. If they ever do, they don’t linger too long.
The female to male ratio of Quora’s user base is 43:57, meaning male users exceed the number of female users. According to studies, females prefer Facebook because of personal connections, while males prefer platforms and tools geared towards information and advice.
The platform’s most active users are young adults and students coming from major university towns.
Meanwhile, 35% of Americans utilize the platform.
Adult users spend 2x their time on Quora compared to LinkedIn.

Quora Content and Question Statistics

In Quora, the diversity is remarkable! People around the globe gather and foster discussions on hundreds to thousands of topics. Don’t believe it? Check out the Quora statistics questions and content below:

Content Statistics

Over 400,000 topics are covered on the platform. Hence, you can easily locate niche subject areas to share your expertise.
According to Quora statistics 2021, the platform has more than 55 million content pages.
Great content may generate over a million views in a single month.
Out of the thousands of topics that enter Quora, 36,000 of them have at least one follower.
In 2018, the most popular topic on the forum was “everyday life.” Next to it are health, business, entertainment, learning, and travel.
Specifically, the “everyday life” topic or life hacks has over 86 million followers, 83 million on entertainment, 70 million on technology, and 54.8 million on learning.
Moreover, the business niche has 58 million followers, 42 million in fashion, 29 million in marketing, and 16 million in higher education.
Behind Wikipedia, Quora is considered the second-largest virtual library in terms of content.
In 2020, topics on video conferencing soared by 844%, and work-from-home (WFH) by 458%.
In terms of engagements, shares and upvotes on Quora are more significant than any other engagement platform.
Quora’s current Alexa rank is 226, and in the following years, it’s expected to be among the top 100 websites in terms of global internet engagement and traffic.

If you need a tool to help you manage your online content, engagement, and social media profiles, check this Agorapulse review.

Question Statistics

Quora receives an average of 3,000-5,000 questions daily as of 2021. Although over 4 million questions are posted, moderators filter the inappropriate ones, so only lesser questions make it to the platform.
From 2017 up to this year, the platform has received a sum of 13 million questions—a drastic increase from 2012’s 720,000 questions.
On average, a single question receives five responses, while 90% of questions received less than 10 responses.
99% of the questions on Quora receive answers, and 20% receive no lower than three answers.
Furthermore, 2/5 of posted questions received zero votes from users, and over 30% of users haven’t answered any questions.
70% of the total population hasn’t posted any questions.
Great answers on Quora can potentially generate over 1 million views. They can also boost engagements, such as shares, likes, and upvotes. Downvotes and upvotes are used to rank an answer’s quality.
On average, a single question with at least 30 views would get 1 upvote, and 900 views would receive nearly 30 upvotes.
The top asked questions on the platform are “what does HMU mean in a text,” “is 1GB equal to 1024 MB or 1000 MB,” and “how much do 5 gallons of water weigh.”
According to Quora statistics 2021, a 73% growth in answers related to jobs and careers has escalated recently.

Quora Traffic Statistics

If you think there isn’t any traffic on Quora, you’ve thought wrong. Over the years, the platform has enjoyed massive traffic, and here are the statistics to support this claim:

77% of Quora users come from all search engines.
The platform records a massive 63% traffic from Google and Bing, which means users see Quora responses in their search results.
You may ask, “which country uses Quora the most?” According to Quora statistics 2021, 43% of site traffic comes from India, 20% is from the US, 6% from the United Kingdom, and 27.5% of Quora users by country 2020 come from the rest of the world combined.
Meanwhile, 20% of the platform’s traffic is accounted for by direct searches, 0.57% by social media, and 0.43% by referrals.
On the other hand, 0.16% of Quora traffic is contributed by display ads.
Regarding social media users who also utilize Quora, 43% come from Facebook, 27% are from YouTube, and only 8% from Twitter.

Quora Ads and Marketing Statistics

When it comes to digital marketing, Facebook, Instagram, Twitter, and YouTube quickly come to mind—and for a good reason. These platforms have become leading platforms as digital marketing statistics show. However, Quora might also be the place for brands and marketers because it has increasingly become a social hub for business audiences. Although the platform’s savvy millennial users could spot promotions from miles away, these statistics will show you that Quora is indeed a great space for advertising and marketing:

Ads Statistics

Unlike other platforms, ads on Quora get 4x conversion, which only shows how helpful it is for marketers.
In 2020, marketers who invested in Quora ads were 27%.
The platform’s click-through rate (CTR) and cost per click (CPC) are better than other social media networks.
On average, a $,1000 ad budget would yield a CPC of $.26 and .91% of CTR.
Moreover, 80% of ad clicks and impressions are accounted for by mobile devices and tablets. Hence, advertisers create mobile-friendly marketing materials in Quora.
Over 300 companies are advertising on the platform.
Meanwhile, 60% of B2B companies and 40% of B2C companies use Quora ads.
Brands may post an ad on the platform for as low as $25. When they meet the billing threshold, the payment may increase to $50, $250, $500, and $750.
If an ad is successful, Quora could charge you up to $2,000 every month. Brands only pay much when their ads turn out to be successful.

Managing multiple ad campaigns can be challenging. To make things easier, read this MavSocial review.

Marketing Statistics

In 2018, 690 million visitors generated a revenue of $8 million.
84% of the brands have at least one discussion thread on Quora.
The most-discussed brands are Google (115,300 followers), Starbucks (81,600 followers), and Amazon (72,300 followers). Other popular brands are Coca-Cola, Intel, Microsoft, Red Bull, and Apple.
Meanwhile, the most followed accounts on the platform are the CEO of Invento Robotics Balaji Viswanathan, with approximately 506,411 followers. Next to him is Quora’s very own CEO Adam D’Angelo, with over 398,595 followers. The third is Wikipedia contributor and one of Quora’s small-time investors Jimmy Wales, with 376,204 followers.
The platform ranks 80th in global traffic and is ranked as the 26th most visited website across the world and in the US.
Moreover, Quora has 12.8 million ranking keywords, and over 54 million indexed organic keywords. Hence, it’s great at driving traffic with its wide amount of keywords, which takes a lot of money and time if done through SEO.

Market Value Statistics

As a marketing professional or brand owner, it’s always good to look at the market value of the platforms that you’re going to invest in. It would give you a hint of the platforms’ success and growth.

Since its founding in June 2009, Quora has invested a total sum of $226 million.
From digital marketing and advertising, the platform generates at least $112 million a year.
Silicon Valley now sees the company’s worth at $2 billion.

How do I see my stats on Quora?

If you’ve decided to join the Quora community, you’d want to see your stats from time to time, and here’s how you can do it:

Click on the menu from your account name found in the header of the page.
Then, you can find “Stats” situated in between “Saved Drafts” and “Credits.”
Now, you can see all your Quora stats and insights and formulate strategies to improve your presence on the platform.

Add Quora To Your Marketing Mix Now

Quora user growth — The platform’s rapid growth only proves how Quora is becoming essential to general internet users and marketers alike. | **Source**: Foundation Marketing

Marketers and brands looking to increase their presence haven’t any shortage of platforms to take advantage of—the troublesome part is deciding on the best one. However, Quora remains one of the best platforms, especially for growing your audience and increasing high-quality traffic, regardless of what industry a marketer or brand might be in.

Although mastering and managing the platform takes time, effort, and energy, Quora is promising and delivers positive results. Add it to your marketing efforts now!

Looking to improve your presence on other social networks like Pinterest? Get to know the platform’s potential and read this “106 Pinterest Statistics 2021: Facts and Data for Marketers.”

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