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A Comprehensive Guide to Content Curation 2022


If you're like most people, you're probably overwhelmed by the sheer amount of content on the internet. Whether you're looking for ways to cut down your content consumption, or you're a content creator seeking to curate your content more effectively, this comprehensive guide to content curation 2022 will help you get started.

Key Takeaways:

  • Content curation involves discovering, organizing, and sharing relevant and valuable content from various sources to engage audiences and establish thought leadership in a specific niche or industry.
  • The article offers a comprehensive guide to content curation in 2022, covering topics such as content discovery tools, curation strategies, ethical considerations, and best practices for content distribution.
  • Effective content curation requires understanding audience preferences, staying updated on industry trends, and curating content that adds value, educates, entertains, or inspires the target audience.
  • By curating high-quality content from trusted sources, content creators can position themselves as authoritative voices, build credibility, and foster meaningful relationships with their audience.
  • Content curation serves as a valuable complement to original content creation, allowing creators to maintain a consistent posting schedule, provide diverse perspectives, and keep audiences engaged and informed.

In recent years, content curation has become an increasingly popular way for individuals and organizations to sift through the vast amounts of information available online. As we move into the digital era, there’s no doubt that content curation will continue to be a valuable tool.

This comprehensive guide will teach you everything you need to know about content curation, from the basics of what it is to the most effective ways to curate content in 2022. By the end of this guide, you'll be an expert at finding, organizing, and sharing the best content on the web.

What is Content Curation?

To define content curation, first, it's important to know the curation meaning. Curation is the process of selecting, organizing, and presenting information. And content curation is the process of finding, evaluating, and sharing content from the internet.

The purpose of content curation is to provide users with a filtered and organized view of information relevant to their needs. Curators use their knowledge and expertise to select high-quality content from a wide range of sources.

Content curation can be an effective way to save time and effort while still providing users with valuable information. By carefully selecting and presenting content, curators can help users find the most useful and relevant information on a given topic.

What are the 3 Pillars of Content Curation?

Graphic reflecting the processes of content curation
In today's noisy online world, it's more important than ever to know how to curate content.

While scrolling through this guide to content curation 2022, you may ask: what is a content curation process? The process of content curation can be broken down into three pillars:


This is the process of finding and choosing the most relevant and interesting content to share with your audience. Selection requires knowing your audience well and understanding what kind of content will be most valuable to them.


This is the process of sorting and organizing your content in a way that makes sense to your audience. Organization includes things like creating categories, tagging content, and adding structure to your collection.


Lastly, presentation is the process of presenting your content in an engaging and visually appealing way. This includes things like choosing an attractive layout, adding images and videos, and writing compelling descriptions.

How Do I Get Started with Content Curation?

To get a full grasp of this guide to content curation 2022, here are a few things to keep in mind when getting started with content curation:

Define your goals

When it comes to content curation, the first step is to define your goals. What do you hope to achieve by curating content? Are you looking to build relationships with other thought leaders in your industry? Increase traffic to your website? Or perhaps drive sales?

Once you know what you want to get out of content curation, you can start putting together a plan. Who will be responsible for finding and sharing content? How often will you share? And what platforms will you use? Answering these questions will help ensure your content curation efforts are successful.

Find your niche

After defining your goals, the next thing you need to do is find your niche. This can be a difficult task, but it's important to narrow down your focus so you can provide value to your audience.

To find your niche, start by thinking about what topics you're passionate about. What do you enjoy reading or learning about? Once you've identified a few potential areas of interest, begin your research to find out more about each one.

What are the most popular blogs or websites in your chosen niche? Who are the leading experts? And what type of content do they typically share? By taking the time to understand the landscape, you'll be better positioned to carve out a valuable niche for yourself.

Locate your sources

Along with finding your niche, you should also locate your sources. This can be done by subscribing to relevant blogs, following relevant people on social media, and using Google Alerts to track new content.

Once you have a list of sources, it's important to start curating content from those sources on a regular basis. This can be done by setting aside time each day to read through new content and share the best of it to your followers.

Create a workflow

Example of a workflow
Having a content curation worflow allows you to be strategic with the content you create and ensures your audience always has something new and fresh to consume.

Before you can start curating content, you need to create a workflow. This will ensure your content curation is efficient and effective. Here's how to create a workflow for content curation:

  • Decide what sources of content you want to use. There are many different sources of online content, so you need to decide which ones are most relevant to your needs.
  • Set up a system for collecting and organizing content. You can use a tool like Google Reader or Feedly to collect RSS feeds from your chosen sources, or you can set up alerts on Google or Twitter.
  • Schedule time for curating content. Once you've collected some content, you'll need to set aside time to go through it all and select the best pieces. To schedule your curation effectively, you can use the tool in this Social Aider review.

Creating a workflow will help you to streamline the process and ensure you're consistently curating high-quality content.

Be consistent

If you're thinking about incorporating content curation into your content strategy, one of the most important steps is consistency. That means picking a schedule and sticking to it. Whether you curate once a week or once a day, make sure you do it regularly.

When it comes to frequency, there's no magic number. The key is to find a cadence that works for you and your audience. If you're just getting started, err on the side of caution and go slowly at first. You can always ramp up later if you find that people are responding well to your curated content.

The bottom line is this: to be successful in content curation, you need to be consistent. So pick a schedule and stick to it. Your audience will appreciate the regularity, and over time, you'll become known as a go-to source for high-quality information.

Promote your curation

By promoting your curation, you can help ensure your content is seen by as many people as possible. Here are a few tips on how to promote your curation:

  • Use social media. Social media is a great way to promote your content curation. Make sure to post links to your curated content on all your social media channels. You can also use the software in this SmarterQueue review.
  • Reach out to influencers. If you know of any influencers in your industry, reach out to them and let them know about your content curation. They may be willing to share your content with their followers.
  • Write guest posts. Another great way to promote your content curation is by writing guest posts for other blogs or websites.

Ultimately, promoting your content curation will help you reach a wider audience and ensure your content is seen by the people who need to see it.

Measure your success

Without measuring your success, you won't be able to improve your content curation strategy. There are a few key metrics you should focus on when measuring your content curation success:

  • Engagement rates. This is the number of people who interact with your curated content. Do they like it? Share it? Comment on it? The higher the engagement rates, the more successful your content curation is.
  • Reach. It refers to the number of people who see your curated content. The bigger the reach, the more effective your content curation is.
  • Conversion rates. This is the number of people who take action after seeing your curated content. Did they sign up for your newsletter? Buy a product?

Overall, having these key metrics in mind will help you set goals and track your progress.

Invest in the best tools

If you're serious about content curation, you need to invest in the best tools. This doesn't mean spending a fortune—there are plenty of great tools available for free or very low cost. But it does mean taking the time to find the right tools for your needs and investing in them.

So, how do you choose the right ones? Start by thinking about what your specific needs are. Do you need to be able to curate content from multiple sources? Do you need powerful search capabilities? Or do you need to be able to integrate your content curation with other marketing activities?

Once you've identified your needs, take some time to research the different options available. Read reviews, compare features and prices, and ask other content curators for their recommendations.

Is Content Curation Illegal?

The direct answer is no—content curation isn’t illegal. However, there are some copyright and intellectual property concerns that need to be considered.

For example, if you’re including someone else's work in your curated collection, you need to make sure you have the right to do so. Additionally, if you’re creating a collection of works similar to each other, there could be some intellectual property concerns.

Overall, content curation is a valuable tool for finding and organizing information. As long as you’re aware of potential copyright and intellectual property issues, it’s perfectly legal.

Why Should You Include Content Curation in Your Social Media Marketing Strategies?

Different content marketing channels
Incorporating content curation into your social media strategy can help you create a more rounded and interesting feed.

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not know is that content curation can be an effective way to create and share content on social media.

Here are three reasons why you should include content curation in your social media marketing strategies:

  • Saves you time. Creating original content can take a lot of time and effort. By curating content, you can quickly and easily find relevant, high-quality content to share with your followers.
  • Helps you build relationships with other businesses and influencers. When you share other businesses’ content, they’re likely to return the favor. This can help you build valuable relationships and grow your network.
  • Allows you to be choosy about the content you share. You can select the most relevant and interesting content to share without having to create all of it yourself.

Content Curation Examples

Of course, a guide to content curation 2022 wouldn't be complete without examples. Here are a few different content curation examples that can be useful to businesses:

Launch Ticker

By sharing the latest news and developments in the startup world through email newsletters, Launch Ticker was able to attract a loyal following of readers who were interested in what was happening in the world.

Today, content curation is still an important part of Launch Ticker's strategy, but it has also expanded its focus to include original reporting and analysis. This mix of content has helped the company establish itself as a leading source for startup news and insights.


Instagram search page
Curating your content on Instagram helps you stand out from the noise, build a cohesive feed, and attract your ideal audience.

In recent years, Porsche has been using content curation to promote its business on Instagram. It posts photos and videos of its cars in action, as well as behind-the-scenes images and footage. By curating this content, the company is able to show off its brand in a positive light and attract new customers.

Porsche’s content strategy has been very successful, with the company’s Instagram account gaining over 1 million followers. This demonstrates the power of content curation as a marketing tool.


Zest is a popular website known for its content curation. The site has been able to promote its business by using this method to bring in new visitors. By providing a mix of interesting and timely content, Zest has been able to keep people coming back for more.

The site’s success is due in part to its focus on delivering quality content. Zest’s team of editors hand-picks each article featured on the site. This ensures that only the best and most relevant content is being shared with readers.

Content Curation: The Future of Content Marketing

The place of curation in SMB's content marketing mix
Statistics showing the impact of content curation on the content marketing mix. | Source: Blog

Content curation is an important skill for anyone in the content marketing field. In fact, a study by Curata revealed that 60% of marketers agree that content curation helps in generating engaging content.


What is content curation, and why is it important in digital marketing?
Content curation involves discovering, organizing, and sharing relevant and valuable content from various sources to engage audiences and establish thought leadership in a specific niche or industry, providing value, insight, and expertise to the target audience.
What topics does the guide to content curation in 2022 cover?
The guide to content curation in 2022 covers topics such as content discovery tools, curation strategies, ethical considerations, and best practices for content distribution, offering comprehensive insights and guidance for content creators.
What are the key components of effective content curation?
Effective content curation requires understanding audience preferences, staying updated on industry trends, curating high-quality content from trusted sources, and adding value through insights, commentary, or context that resonates with the target audience.
How does content curation contribute to thought leadership and audience engagement?
Content curation contributes to thought leadership and audience engagement by positioning creators as authoritative voices, building credibility, fostering meaningful relationships with the audience, and providing valuable insights and perspectives on relevant topics.
How does content curation complement original content creation in digital marketing?
Content curation complements original content creation by allowing creators to maintain a consistent posting schedule, provide diverse perspectives, and keep audiences engaged and informed, enhancing brand visibility, reputation, and trustworthiness in the digital landscape.

Overall, content curation is a beneficial way to manage content for both businesses and individuals. It can help save time and money while still providing quality content to an audience. When done correctly and by following this guide to content curation 2022, curating content can be a very effective marketing strategy.

So what are you waiting for? Get out there and start curating!

You can also follow this guide if you’re interested in content creation: “Top 18 Content Creation Agencies in 2022.”

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