image oflive video production

Live Video Production To Boost Your Events


Live video production for events is extremely powerful, beating print and direct mail by 600%. It’s also 1200% more likely to be shared compared to links and text. In 2019, 80% of all internet traffic will come from global consumer internet video. These facts show how impactful and important live video production is for event promotion.

It’s all about using the latest tech and being creative to make events memorable. Promotional videos are key in attracting your specific audience, engaging them, and turning them into customers. This approach offers many advantages, including reaching more people, grabbing their interest, and increasing your returns.

Over half of marketing pros worldwide say videos have the best ROI. Plus, 64% of shoppers purchase after seeing a video about a product. What’s more, people remember 95% of a message from a video, but only 10% from text.


Key Takeaways

  • Live video production for events is 600% more effective than print and direct mail combined, and with the right video SEO, it will perform better.
  • Live video content is 1200% times more likely to be shared than links and text combined.
  • By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic.
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
  • 64% of consumers purchase after watching branded videos, and viewers retain 95% of a message when they watch it in a video.

What is Live Video Production?

live streaming of soccer game
Live video production boomed during the Covid-19 pandemic.

Video marketing uses videos to promote brands or share info across the web. In the events field, it showcases live events online. This is great for concerts, conferences, sports, and more. It makes the event feel real for those watching from afar. Plus, it captures all the live, exciting moments.

Definition of Live Video Production

Live video production records and streams events as they happen. This new way lets event planners get their message out to more people. It makes viewers feel like they’re part of the action.

Importance of Live Video Production for Events

For events, live video is key. It helps connect with those not there in person, making the event’s impact wider. It also builds up excitement for future events. Doing it live can save you money. You won’t need to edit videos afterward. This can be a budget-friendly way to keep the event’s memory alive.

Types of Live Video Productions

Live video production cover a wide range of event videos. Each type is made for a different reason and aimed at certain viewers. Let’s look at how live videos can make your event better.

Concert Videos

concert event
Aside from paid concert events, live concert videos make it accessible for all fans.

Concert videos are exciting to watch. They show the energy and skill of live music. These can be music videos, full concerts, or live songs from performances. They let fans enjoy the music again on platforms like YouTube or streaming services. Many videos feature dancing, like ballet, to hype up future shows.

While you live videos don’t give you the opportunity to polish your videos before showing to the people, you can still save your live broadcasts after and edit them before officially publishing on your channels. You can use a live video production software like this Filmora review for this.

Conference Videos

Conference videos record talks and presentations from meetings or seminars. They’re great for spreading the conference’s key points to a wider audience. These videos also help as study materials. Anyone can learn from the talks, even if they weren’t there in person.

Sports Event Videos

sports events
Live coverage of sports events has already been around for quite a long time.

Sports event videos capture games and races for fans to watch. They are used to show the big moments or summarize the event. These videos are shared through streaming or on the team’s website. They’re also helpful for players and coaches to review and improve on their game.

Aside from live productions of sports events, you can also come up with a creative pre-produced sports ads using an excellent editing tool like one I have in this DaVinci Resolve 14 review.

Corporate Event Videos

Corporate event videos showcase special events by companies. This can be product launches or employee events. They show what happened for those that missed it. These videos also help spread the company’s message and promote its products. They’re a key way to connect with the audience and raise brand awareness.

The Benefits of Live Video Production

Evaluate influencers
Real-time engagement is among the benefits of live video production.

As an event organizer, I’ve seen the amazing benefits live video brings. It boosts audience engagement and makes sharing content cheap. These perks really change the game.

Live video helps you reach more people. When you stream an event live, those not there in person can still join. This makes your event’s impact bigger. It also gets people excited for the next one.

One big plus is how cost-effective live video is. You don’t need to spend a lot on editing. This makes getting your event out there easier and cheaper. Plus, you can reuse the video later on different platforms, keeping the event’s buzz going.

Adding live video to my events has made a huge difference. It improves the event experience, reaches more people, and saves money. I’m always looking for new ways to use live video. I know it’s key to any great event.

The Pros and Cons of Live Production

pros and cons of live streaming
Pros and Cons of Live Streaming. Source:


New Revenue Streams

Live streaming can open up new business opportunities by connecting you with potential clients. You can also monetize your live streams by charging viewers for access, creating an exclusive experience and an additional source of income.

Ease of Use

Live streaming is highly convenient with the use of smartphones and tablets. Simply log in to your preferred social media platform and start streaming. It’s cost-effective, as streaming is free across all social media channels, and it saves time and resources compared to pre-recorded content. This method is particularly effective for engaging your audience during product launches or conferences, allowing real-time updates and interaction.

Immediate Interaction

Live streaming facilitates real-time engagement with your audience. Hosting live Q&A sessions or discussion groups allows businesses to address inquiries instantly, providing thorough responses to frequently asked questions and enhancing customer satisfaction.


Accessibility Challenges

While live streaming reduces venue and travel costs, it introduces challenges such as time zone differences for a national or international audience. Offering recorded versions of your live streams can help ensure that your content is accessible to all registrants, regardless of their location.

No Room for Mistakes

A major drawback of live streaming is the lack of do-overs. Since there’s no opportunity to correct mistakes, meticulous planning and preparation are crucial before going live. Ensuring that your internet bandwidth and technical equipment are in optimal condition is essential to avoid disruptions.


Live videos are undeniably useful in advertising different types of events and product launches. It makes it a breeze for businesses to showcase what they want to their audience at a convenient manner.

With the right tools and strategies, you, too, can benefit from live video productions.


  • What is live video production?
    Live video production is about recording and broadcasting live events. These events include concerts, conferences, sports games, and corporate meetings. It happens in real-time, making viewers feel like they’re right there.
  • Why is live video production important for events?
    It’s vital because it helps events reach more people. This wider reach boosts engagement and excitement. It also gets people to look forward to attending similar events in the future.
  • What are the different types of live video productions?
    There are many kinds, like concert, conference, sports, and corporate videos. Each type shows the real action and feeling of the event. This way, more people can enjoy it, even if they can’t be there.
  • What are the benefits of using live video production for events?
    Live video has several advantages. It brings events to a bigger audience. It boosts engagement and excitement. Plus, it’s a cost-friendly way to share the event’s content.
Aside from live video production, you can leverage explainer videos for your products. Discover more about this type of marketing videos in this “Best Explainer Video Production Tips and Tricks in 2024” article. 
Scroll to Top