Top Mobile Commerce Trends and Future Outlook in 2024

Mobile shopping is becoming the top choice for many. In 2023, the US saw $491 billion in mobile retail sales. This number is expected to jump to $558 billion in 2024, making up 7.4% of all retail sales. By 2024, mobile commerce will account for 44.6% of total US retail sales.

These mobile commerce trends are expected to keep growing. Already, 60% of American adults say mobile shopping is essential for them. They value the convenience it offers.

Yet, mobile shopping can still be slow and hard for some. This is mainly because not all retailers have optimized their mobile sites. To meet consumer needs, it’s vital for e-commerce businesses to offer a seamless, secure, and personalized mobile experience.

Key Takeaways

• Retail m-commerce sales in the US hit $491 billion in 2023 and are expected to reach $558 billion in 2024, making up 7.4% of total retail sales.
• M-commerce is projected to account for 44.6% of total US retail sales in 2024.
• 60% of American adults see mobile shopping as a necessity for online shopping convenience.
• Retailers need to focus on providing a user-friendly, secure, and personalized mobile experience to meet consumer preferences.
• Emerging technologies like one-click ordering and voice commerce are shaping the future of mobile commerce.

The Rise of Mobile Commerce (M-Commerce)

The world of commerce is changing fast, thanks to mobile devices and digital channels. Mobile commerce, or m-commerce, is at the center of this change. It’s about buying and selling through smartphones and tablets.

What is Mobile Commerce?

Mobile commerce includes many types of transactions. This includes buying things online, making in-app purchases, and using digital wallets like Apple Pay. It shows how people prefer mobile devices for shopping.

What is An Example of Mobile Commerce?

Mobile commerce covers a wide range of products and services. This includes fashion, business software, and more. New technologies like 5G are making mobile commerce even more popular.

M-Commerce vs. E-Commerce

Ecommerce is buying and selling online, while m-commerce focuses on mobile devices. In 2024, mobile commerce is expected to make up 44.6% of US online sales. This is over $558 billion.

What is The Trend of e-Commerce?

Ecommerce is growing fast, with mobile commerce leading the way. By 2027, the mobile ecommerce market is expected to hit $4,711.9 billion. This shows how important it is to focus on mobile commerce.

Top Mobile Commerce Trends to Look Out

The mobile commerce trends is booming, making up 73% of global e-commerce. Brands are now focused on creating smooth, mobile-friendly experiences. With 79% of mobile users buying online in the last six months, making mobile shopping easy is key.

Responsive Mobile Site Design

Brands need to make their mobile sites easy to use to stand out. They should have big buttons, fullscreen images, and simple menus. Mobile apps are more effective, with sales rates 157% higher than mobile sites. The average order value from apps is $102, compared to $92 from sites.

Social Commerce and Influencer Marketing

Social commerce is big, with platforms like Facebook and Instagram making shopping easy. Influencer marketing is also important, with 50.2% of US internet users buying after seeing it. But, live shopping events are less popular in the US compared to China.

Responsive design and social commerce are crucial for brands. They help capture a bigger share of the $418.9 billion in smartphone-driven sales by 2024.

Streamlining the Mobile Checkout Experience

Mobile shopping is growing fast, and making checkout easy is key to success. Today’s shoppers want to buy quickly and easily on their phones. By focusing on one-click ordering and fast checkouts, stores can meet this need and grow their mobile sales.

One-Click Ordering and Express Checkouts

For a smooth mobile checkout, fewer steps and fields are better. One-click ordering, with digital wallets like Apple Pay and Google Pay, lets shoppers buy fast without typing in details. Studies show that using Shop Pay checkouts boosts sales, especially on mobile.

Express checkouts that remember your payment method and have a clear button can also help. They make buying faster and easier, helping stores reach more customers. This way, they can make the most of the mobile checkout experience, one-click ordering mobile, and express checkout mobile.

Emerging Technologies in M-Commerce

Smartphones and mobile shopping are becoming more popular. New technologies are coming to make shopping on mobile better. One big change is connected TV (CTV) ads. CTV ad spending is expected to hit over $28.75 billion in 2024, up from $7 billion in 2019.

This lets brands and retailers create ads that let you shop right away. It makes mobile shopping easier.

QR codes are also getting more use. In the US, 97.8 million people will use smartphone QR scanners by 2024. QR codes make shopping interactive and easy to track. They take you straight to where you can buy something. This makes shopping faster.

In-store mobile integrations are changing how we shop. Digital wayfinding and digital merchandising blend online and offline shopping. They make the mobile shopping journey better for everyone. An agency can help you leverage digital merchandising for your brand. You may check out this Rainfactory review if you want to work with one.

The arrival of 5G networks is another big step. It will make internet faster and connections more reliable. This will make mobile shopping smoother and more efficient.

Augmented reality (AR) is also important in mobile shopping. It lets you see how products look before you buy them. This can lower return rates because you know what you’re getting. An agency can help you leverage the AR mobile commerce trends for your business. Get started with this Fishbat review.

As mobile commerce trends and tech keep getting better, these new trends will shape how we shop on our phones. They will make our shopping experience better and more convenient.

Conclusion

The rise of mobile commerce trends is clear, with m-commerce sales in the US expected to hit $558 billion by 2024. This accounts for 44.6% of total retail ecommerce. People are using mobile devices more for shopping, with 60% of American adults needing mobile shopping for convenience.

To make the most of this trend, retailers need to focus on mobile-friendly sites, social commerce, and easy checkout processes. New technologies like connected TV ads, QR codes, and in-store mobile integrations are changing m-commerce. They mix online and offline shopping.

As m-commerce keeps growing, businesses that offer a personalized, easy mobile experience will do well. The future of mobile commerce looks bright, with $710 billion in mobile retail commerce forecasted by 2025. The global social commerce market is expected to reach $2.9 trillion by 2026.

By meeting the demand for easy, on-the-go shopping, businesses can fully benefit from the mobile commerce revolution. They can give their customers an unmatched shopping experience.