Influencer Marketing Software Reviews in 2025
Searching for the right influencer marketing software can be daunting. We have done all the heavy lifting for you by compiling and reviewing the most powerful influencer marketing software in the following categories:
Upfluence
Upfluence is an all-in-one influencer search and management platform designed for brands and agencies of any scale, such as advertising and marketing agencies or company PR units. It boasts a comprehensive influencer database that leverages them from other platforms to help companies effectively discover influencers who are fit to promote their brand. Using the software’s database, companies can evaluate influencers’ performance based on their engagement rate metrics. The platform also integrates tools that will help simplify campaign management.
Julius Works
Julius is a powerful influencer marketing platform that allows you to select quality content creators you can partner with, to engage your brand through more effective and productive business activities. It provides users with advanced search capabilities and useful campaign management tools to fabricate a better influencer marketing strategy. The platform screens influencers in multiple stages and only picks the best of the best to deliver output with high caliber. Moreover, the company serves to help you introduce your brand and tell your story to the world.
Keyhole
Keyhole, as a real-time conversation tracker, offers professionals, SMEs, and large agencies and enterprises, a convenient way to monitor and understand what people say about their brands. It takes pride in using hashtag analytics and social media monitoring to generate data that allows users to analyze social media campaign effectiveness. The platform provides solutions for campaign monitoring, influencer marketing, brand and event monitoring, and market research.
Socialix
Socialix is a New-York based company that offers an influencer management suite for brands and agencies. The company offers an end-to-end solution to help clients develop partnerships, create content, and track performance. The suite has a customer relationship management (CRM) features to manage profiles of influencers and creators, users can organize profiles and build communities. The CRM also streamlines campaign workflows, teams can easily collaborate to work on activations and leaders can designate tasks smoothly. The suite also generates reports so users can analyze social performance, website traffic, and customer conversions. Socialix has been in the influencer marketing industry since 2013 their clients include global brands from different industries such as Turo, Topgolf, Polaroid, Kayak, and Sony Music.
IZEA
IZEA is an online platform that connects content creators and marketing companies, helping them to come up with an influential output that would effectively market their products and services to audiences. It serves as a database of creators so marketers can easily look and partner with them based on their strengths and specialties.
Creator IQ
CreatorIQ is an end-to-end cloud solution with powerful tools and extensions that manages and optimizes influencer marketing campaigns at scale for global enterprises. This platform’s core services include an intelligent marketing creator discovery system with at least 15 million influencers in its database, a customizable template to streamline end-to-end workflows that will enable marketers to collaborate effectively, and a dashboard with enhanced reporting tools that will empower brands to drive meaningful measurement. The company’s core values center on the idea that influencer marketing should be data-driven, transparent, and brand safe as they believe that an impactful brand message is possible with the collaboration of marketers and creators coupled with technical innovation. Dominant global brands such as CVS, Disney, Mattel, Rakuten, Ralph Lauren, Salesforce, and Unilever are powered by CreatorIQ.
TryActivate
TryActivate (Activate) is an end-to-end influencer marketing marketplace that offers tools that help marketers discover influencers or collaborators through its Activate Network, manage creative collaborations using Activate Platform, and maximize partnerships with Activate Studio (in-house marketing strategists).
Sideqik
Sideqik is an influencer marketing platform that helps brands create networks and discover influencers, streamline relationship management, and grow an engaged community. Through the software’s features and integrations, Sideqik helps startups, SMEs, agencies, and enterprises quantify and deliver their campaigns with end-to-end measurement. With its robust, AI-powered database, Sidqik provides actionable insights for a guaranteed business impact on brands throughout their entire collaboration with the influencer.
GroupHigh
GroupHigh is a cloud-based software that organizes and evaluates your brand’s relationship with your chosen influencers and bloggers. It has the most extensive database, with over 15 million profiles. You can immediately browse and create a personal target list based on their creators’ database. Their research data optimize their search engine to recognize the possible channels where your marketing strategy can perform the best. Moreover, it separates authentic influencers with an active audience from fake ones, ensuring your campaign’s success.
Hashtag Paid
Hashtag Paid is a Canadian-based technology company that builds tools for the creator economy. The company helps brands connect with talented creators who are genuinely interested in what the brands have to offer. Building this connection, Hashtag Paid ensures brands can easily communicate with creators and that their influencer marketing campaigns will deliver the KPIs and ROI to brands. It offers a seamless and user-friendly influencer marketing platform solution to Direct to Consumer (DTC) business, agencies, and even to global enterprises. According to client reviews, Hashtag Paid was able to set up a campaign in less than 15 minutes without experiencing any issues. This is why popular brands such as Ubereats, Coca Cola, Toyota, and Starbucks have chosen Hashtag Paid to be their partner.
SocialBook
Created by a group of experts in various fields, SocialBook is an influencer marketing platform that aims to transform how influencer campaigns are created and implemented. The unique combination of knowledge and expertise of its founders coming from the fields of entrepreneurship, influencer marketing, and big data has made all this all-in-one platform ahead of its competitors. Its mission is to help a brand leverage tools and strategy to master its influencer marketing initiatives that will grow them a loyal audience of consumers. This platform also has Youtube and Instagram analytics tool available for both influencers and agencies. Since its inception, the company has been growing and improving its services, they have a support team of over 20 individuals both in the US and in Asia to strengthen their customer support and research team. SocialBook has also received venture capital funding from recognizable names in the investing arena.
Reachbird
Reachbird is an all-in-one intelligent influencer marketing solutions for brands and agencies. As a hybrid technology and agency solutions platform, and with the help of a team of experts, they utilize data-based influencer campaigns and marketing to save time and improve results. Through the powerful integration of AI, Reachbird provides high-quality tools and features to brands for the discovery of the best influencers, campaign management and tracking, and management of brand-influencers relationships.
NeoReach
NeoReach is a company that offers data, software, and agency services to global brands and Fortune 1000 companies to automate their influencer marketing and generate world-class marketing campaigns. The company has a foolproof, three-part process to ensure campaign success. The process starts with developing a data-backed strategy, NeoReach reverse-engineers a marketer’s launch strategy. It derives data from competitor audits, audience demographic matching, and channel-specific opportunities. After a launch strategy has been completed, NeoReach’s in-house tools will help find the ideal influencers for the campaign. When a perfect match has been established, (or matches in most cases), a team from NeoReach will manage the entire process from the introduction, contract negotiation, deployment, shipping, payments, and relationship management for future activations. Marketers will have access to a dashboard that tracks influencer and campaign performance. Finally, insights will be shared between marketers and the NeoReach team to further enhance marketing strategies.
Onalytica
Onalytica is an influencer marketing platform that aims to help brands connect with influencer communities. Its goal is to allow brands to scale and structure their marketing platforms globally and integrate social advocacy into their campaigns. The company provides software, professional services, and consultancy to influencer marketing programs. Its mission is to empower organizations to enhance the role of organic influencer marketing in their wider marketing and communications strategies. Guided by this mission, Onalytica has five mechanics to help brands succeed–(1) discover relevant social media influencers, (2) generate helpful insights, (3) activate key influencer targets, (4) manage relationships at scale, and (5) measure the impact of a brand’s influencer marketing efforts. Since 2009, Onalytica has been partnering with the largest brands around, including tech, finance, energy, healthcare, and FMCG. Among these names are Coca Cola, IBM, SAP, Cisco, Amazon, HP, and Google.
InfluencerDB
InfluencerDB is the leading influencer marketing technology company in Europe. Its mission is to enable businesses of all sizes to succeed when working with influencers around the globe and their service, the Influencer Marketing Cloud is the solution that they have come up with. This world-class technology solution supports a company’s influencer marketing needs as it manages, measures, and optimizes influencer programs. The software can be specifically tailored to suit any business type or size, whether it’s an agency, a small business, and even an enterprise.