image ofvideo marketing software

What Is Video Marketing Software? Analysis of Features, Pricing, Types and Benefits


What is video marketing software?
Video marketing software are intuitive platforms that enable users to produce high-quality video content and integrate them into marketing campaigns. These solutions can create, organize, and distribute video content across multiple social media channels.

With more users consuming video content, video marketing has become a staple digital marketing strategy in recent years. Video marketing involves publishing content to market, promote, or advertise products and services. Data shows that video marketing is increasingly popular and effective whenever we want to connect and engage with our target audience. 

Key Takeaways:

  • Essential Marketing Tool: Video marketing software facilitates the creation, management, and distribution of high-quality video content for marketing campaigns across various platforms.
  • Growing Popularity: Video marketing has become increasingly popular due to its effectiveness in engaging audiences and driving conversions, with statistics indicating a significant portion of internet users consuming video content regularly.
  • Comprehensive Solutions: Video marketing software offers a range of features, including content management, analytics, social media integration, and collaboration tools, to streamline the video creation process and optimize marketing strategies.

Video marketing has a broad scope, encompassing multiple types of video content with key elements, such as creativity, storytelling, and strategic distribution of content, to name a few. 

How to do video marketing? The best way we can powerfully and effectively execute our video marketing campaigns is through an equally powerful video marketing software. 

What Are The Benefits of Video Marketing?

video filiming
Video marketing is a popular traditional and digital marketing strategy.

Videos are now integral to marketing, advertising, and content creation. Is video the best marketing tool? Statistics show that 92.3% of the internet’s population worldwide watch videos weekly, with the current average user spending 17 hours a week consuming digital videos. These marketing videos are compelling. As a result, buyers surge and sales increase. 

We can perfect these marketing videos through marketing video software. What is video marketing software? What are its benefits? 

Video marketing is a practical, dynamic, and compelling tool that brings results as audiences resonate with it on a deeper level. One standout benefit of video marketing is creating and telling captivating stories that forge a strong connection between brands and their audiences. 

Whether it is an unboxing video, video testimonials and product reviews, or user-generated content, video marketing fosters authenticity and trust, bringing a brand to life before its audience. So, we can be sure video marketing benefits our brand by bringing in new audiences and keeping the current ones. One way for us to create compelling marketing videos is through the use of video marketing software. 

video stats
Most people today find videos more appealing and useful than other content types. Source: Personify

What Does Video Marketing Software Do?

Video marketing software is crucial in creating, managing, and tracking the results of our video marketing content. These video marketing tools are often intuitive platforms that enable us to produce high-quality content without needing extensive technical expertise or knowledge. 

On top of the creative aspects, a video marketing tool is a centralized platform we can use to organize and distribute content across multiple social media channels. With excellent video marketing software, we can better manage our posting schedules and video libraries and use it to optimize content for specific online platforms. 

Some of these tools have analytics features, providing valuable insights on various performance metrics. The software’s data-driven approach allows us to tailor and refine our video content strategies, understand our viewers, and make informed decisions. 

What Are The Features of Video Marketing Software?

two laptops on the table
Professional marketers and businesses utilize video editing tools.

In the dynamic and fast-paced world of digital marketing, video marketing tools enable us to create, manage, and optimize our visual content. These platforms offer a wide range of features we can use to streamline our creation process, enhance distribution strategies, and provide insights through analytics. Here are the key features of a video marketing tool:

  • Content Management and Organization. Some video marketing tools function like project or social media management tools. The tools offer a video library for efficient organization, storage, and retrieval of video files, ensuring a seamless workflow for those dealing with multiple videos single-handedly. 
  • Analytics and Performance Insights. An excellent video marketing software provides robust analytics, giving us in-depth insights into our marketing performance, like viewer engagement, click-through rates, website traffic, and other KPIs. The insights allow us to refine our strategies and make data-driven marketing decisions. 
  • Social Media Integration. As brand owners or marketing professionals, we manage multiple social media channels. We can easily crosspost videos among our channels through video marketing software. Video marketing tools seamlessly integrate with our social media channels, making content posting simple.
  • Collaboration. Video marketing tools have real-time collaboration features, enabling our teams to collaborate, provide feedback, and contribute to the process. This fosters efficient teamwork in traditional and remote working environments. 

Why Use Video Marketing Software?

creator gadgets
Video marketers and content creators use these gadgets and more.

Video marketing has become our indispensable ally in captivating target audiences and improving our online presence. These platforms provide comprehensive tools to streamline our video creation processes, enhance strategies, and provide significant insights through analytics. 

Here are some of the compelling reasons why we must utilize video marketing software:

  • Content Creation Efficiency. Video marketing tools simplify our creation process, offering user-friendly editing tools and readily available templates to produce quality videos. Using the tools saves time and resources, giving us more space for other tasks. 
  • Optimized Cross-Channel Distribution. With cross-channel distribution capabilities, these tools allow us to tailor our videos for multiple channels, ensuring optimized engagement and reach. 
  • Data-Driven Decision Making. Robust analytics provide us with all the insights we need to look into multiple metrics, allowing us to make informed and data-driven decisions. 
  • Enhanced Collaboration. This management and marketing video maker software allows real-time collaborations among team members, facilitating impeccable teamwork and better results.  

How Much Does Video Marketing Software Cost?

The cost of video marketing software varies depending on factors like the features, functionality, user interface, and intended user base. Multiple solutions are available for different budgets. Most software is subscription-based, with a monthly fee ranging from $30 to $300. 

We can avail of the free trials or basic versions before subscribing; that way, we can identify whether or not the tool suits our needs. Enterprise-level solutions have custom pricing. 

What Are Examples of Video Marketing Software?

What software is good for marketing? We can find a wide array of video marketing tools in the tech market today, so it is challenging to decide on the best for our video marketing needs, goals, and objectives. To make the hunt easier for us, we rounded out some of the best video marketing software today: 

  • Wistia. Wistia is a video marketing tool known for its user-friendly interface and advanced video analytics. The tool is great for businesses focusing on customization, lead generation, and video hosting.
  • Vidyard. Vidyard is a comprehensive video marketing software with video hosting, analytics and reports, and personalized content creation solutions. It is an excellent tool for brands aiming to enhance customer engagement through personalized videos. 
  • Brightcove. Brightcove is a robust video marketing platform that caters to large enterprises. It provides video hosting, distribution, and monetization options, making it suitable for businesses with complex video needs.
  • Animoto. Animoto is a user-friendly platform that allows us to create professional-looking videos easily. It’s the perfect tool for small businesses looking for quick and effective video creation.
  • SproutVideo. SproutVideo is a popular video marketing tool focusing on video hosting, security, and analytics. The tool provides customizable video players and is best for businesses prioritizing video security and detailed analytics.
  • Vimeo. Vimeo is a well-known video hosting platform that offers a range of features, including video analytics, customization, and collaboration tools. It caters to a diverse audience, from individual creators to businesses. 
  • HubSpot Video. HubSpot Video is part of the HubSpot marketing platform, offering video hosting, analytics, and integration with other marketing tools. It’s suitable for businesses using HubSpot for its overall marketing strategy.
  • is a versatile online video maker with many video templates and customization choices. This software is ideal for small to medium-sized businesses looking for a simple tool for creating engaging videos.
  • Adobe Premiere Rush. Adobe Premiere Rush is a simplified version of Adobe’s professional video editing software. This video marketing software is ideal for individuals and small businesses looking for a powerful yet user-friendly video editing solution. We can check out this Adobe Premier Pro review for additional video editing information. 
  • Vyrill. Vyrill is a video commerce company that helps brands look for new customers and increase ROI through authentic commerce videos. We can read more about this software in our Vyrill review

Potential Issues With Video Marketing Software

While video marketing software can be a powerful asset for businesses, it comes with potential issues and challenges like any other video and marketing tool. 

It is imperative for us to understand these issues to navigate complexities seamlessly and make better decisions. Here are some of the most common issues related to video marketing tools: 

  • Technical Compatibility and Learning Curve. Some video marketing software may have steep learning curves, requiring time and resources for us to adapt. Moreover, compatibility issues with several browsers, devices, and operating systems can hinder the seamless integration of our videos across various platforms.
  • Limited Customization and Branding Options. Some video marketing tools may have limitations in terms of customization, making it challenging for us to align our videos seamlessly with our brand image and identity. The limitations in branding may result in generic content that fails to stand out in a highly competitive digital landscape.
  • Security. Video content often contains sensitive information, so we must prioritize security. Issues such as unauthorized access, data breaches, and lack of potent encryption protocols in video marketing software can pose significant security risks, and we cannot risk that happening. 
  • Integration. Seamless integration with existing marketing tools and platforms is critical for a cohesive video marketing strategy. Some video marketing tools may face integration issues, causing workflow troubles and hindering the efficiency of collective efforts within our organizations. 
  • Cost Considerations and Scalability. While many video email marketing software options offer a range of subscription plans, we must carefully consider costs and scalability. Hidden fees, data storage limitations, and the need for additional features can affect the overall budget and scalability of our chosen marketing software.
  • Analytics Accuracy and Actionable Insights. While the analytics features of a tool are a significant advantage, inaccuracies in tracking metrics or the lack of actionable insights can hamper our ability to make informed and correct decisions. We need reliable analytics to better refine our strategies and optimize our marketing campaigns. 
  • Reliability and Downtime. It is crucial for any software to be reliable, and video marketing platforms are no exception. Downtime, glitches, or slow buffering times won’t only disrupt our user experience but also negatively impact our ability to deliver timely and engaging content to our valued audience.

What Are the Latest Trends in Video Editing Software?

camcorder with facebook live symbol
Live streaming has recently become a popular form of video marketing.

Video marketing software increasingly incorporates features that enable e-commerce integration and shoppable videos. This step allows us to showcase our products and services within videos, providing our viewers with a direct pathway to make purchases.

Furthermore, live shopping and live streaming, such as TikTok and Facebook Live, has become a dominant trend in video marketing, with platforms offering robust tools for real-time engagement with the audience. Businesses leverage live streaming to connect and engage with their audience, whether by hosting live events, product launches, or Q&A sessions. 


  • Q: What is video marketing software and why is it important?
    A: Video marketing software enables users to create, manage, and distribute video content for marketing purposes. It is important because video has become a dominant form of content consumption, and video marketing allows businesses to engage their audience effectively and drive conversions.
  • Q: What features do video marketing software typically offer?
    A: Video marketing software often includes features such as content management and organization, analytics and performance insights, social media integration, collaboration tools, and customization options. These features enable users to streamline the video creation process, track performance, and optimize distribution strategies.
  • Q: Why should businesses use video marketing software?
    A: Businesses should use video marketing software because it enhances efficiency in content creation, enables optimized cross-channel distribution, provides valuable insights through analytics, and facilitates collaboration among team members. Overall, it helps businesses create compelling video content and achieve their marketing objectives.
  • Q: How much does video marketing software cost?
    A: The cost of video marketing software varies depending on factors such as features, functionality, and user base. Most software offers subscription-based pricing with monthly fees ranging from $30 to $300. Some solutions also offer free trials or basic versions for users to test before subscribing.
  • Q: What are some examples of video marketing software?
    A: Examples of video marketing software include Wistia, Vidyard, Brightcove, Animoto, SproutVideo, Vimeo, HubSpot Video,, Adobe Premiere Rush, and Vyrill. These tools offer a range of features catering to different business needs and budgets.
  • Q: What are some potential issues with video marketing software?
    A: Potential issues with video marketing software include technical compatibility and learning curves, limited customization and branding options, security concerns, integration challenges, cost considerations, accuracy of analytics, and reliability and downtime issues. Businesses should carefully evaluate these factors when choosing a video marketing solution.

Advanced features such as live chat, audience polls, and real-time analytics contribute to an interactive and immersive experience for the audience, making them want to come back for more. This trend fosters immediacy and connection and capitalizes on the popularity of live-streamed content across different social media channels.

These are only a few trends we must look out for in video marketing software. We can learn more about video marketing and editing in this “What Is Video Editing Software? Analysis of Features, Pricing, Types and Benefits” article. 

Scroll to Top