When we think of digital marketing, what automatically comes to mind are Facebook, Instagram, YouTube, and Twitter, given that they’re some of the most popular ones. However, there are other digital platforms that highlight community engagement and conversations, and one of the most widely-used ones is Reddit. Although not as popular as Facebook, Reddit can also be used for digital marketing and advertising. How? Check these Reddit statistics 2021.
Reddit Statistics 2021
Reddit is primarily used as a discussion, social news aggregation, and web content rating website. Members of the platform would submit or post content on the site. Such may include images, videos, links, or text posts. Aside from being a forum platform, marketers and brands could successfully advertise their products and services on Reddit because of its nature.
You may wonder, “how popular is Reddit 2020?” Is it still relevant today? If you want to know the stats and facts surrounding this forum platform, keep on reading.
Reddit User Statistics
Like other social media platforms, Reddit users have various and distinct user demographics. If you plan to maximize this platform for your business, start by getting to know your potential audience and consumers.
General User Statistics
- You may ask, “how many Reddit users are there in 2021?” The platform had over 52 million active users per day by the end of 2020. This figure marks a 44% increase from the 36 million daily active users in 2019.
- Ever since the platform started, it has been experiencing a constant increase in its number of users. In 2019, Reddit had over 400 million active users per month—that’s 30.3% more than in 2018.
- In 2019, almost 1.6 billion website visits through desktop and mobile devices had been recorded.
- The number of Reddit monthly active users 2021 is over 440 million.
- On average, users spend 10 minutes and 23 seconds on the site. At this time, they mostly spend time visiting at least eight various pages.
- According to Reddit statistics 2021, the percentage of Reddit users who visit the app through an iOs device is much higher than users who visit through Android devices.
- Reddit’s users and visitors come from 217 countries around the world.
- Regarding interest, 51% of Gen Zs love the platform’s user-driven nature, and 87% of the same generation claim to enjoy participating in the Reddit community.
User Statistics by Age and Location
- Users in the United States comprise the large majority of active Reddit users. In 2020, the platform had 222 million monthly users in the US alone.
- The 2nd country with the most number of users is Australia, with over 17 million Reddit users.
- In 2019, 15% of users were male, and only 8% were female. Unlike other social media platforms, Reddit is more popular within the male communities.
- According to Reddit traffic stats, 50.78% of the platform’s desktop traffic is attributed to the US. This value is an obvious sign of the platform’s popularity in the country.
- 8% of Reddit users come from Canada and the United Kingdom, and only 3.8% are from Australia.
- Germany is the only non-English speaking country to make it to the top 5, contributing to 3.14% of the social media platform’s desktop traffic.
- 23% of US adult users are among the 25-29 age group, while 21% belong to the 18-24 age range.
- Meanwhile, 14% are aged 30-49, 6% are among the 50-64 age range, and only 1% belong to the age group older than 64.
Reddit Usage Statistics
Having a clearer understanding of the user’s interests and intentions in using the platform is as important as getting to know their age and location. These statistics would give you a good perspective of how users behave and how your marketing could get through them.
General Usage Statistics
- You may wonder, “is Reddit still popular today?” According to Reddit statistics 2021, the platform is among the most popular social media sites in the United States. It’s also the 10th most used platform in the country and the 15th in the world.
- Reddit’s total site visits’ bounce rate is 38.5%.
- 4 out of 10 users leave the platform after having visited only a single page.
- Currently, Reddit has over 2.8 million subreddits. That’s a hefty amount of topics!
- Subreddit communities go active when users post a minimum of 5 comments per day.
- Meanwhile, the number of active subreddit communities since 2019 has exceeded 130,000 already.
- The ideal posting hours on the platform are every Monday from 6 a.m to 9 a.m., Saturday between 7 a.m to 9 a.m., and Sunday between 8 a.m. to 12 noon.
- Mobile phones play a significant role in Reddit’s success because 70% of Reddit video views are accounted for mobile viewing.
Users’ Interests, Intentions, and Interactions
- In a 2018 survey, users watch over 1.4 billion native videos on the platform, and the average amount of Reddit videos released in a day reaches 400,000 hours. This figure shows that users are posting and viewing more videos on the platform.
- The total number of upvotes in Reddit is now 32 billion, while the total number of monthly page views has reached 21 billion currently.
- On the other hand, the total number of searches done on Reddit daily is over 46 million. The platform might not be thought of as a search engine, but it covers various subjects and receives millions of daily searches.
- The screen views spent in a month is 20 billion on average, so users are indeed splurging much on the viewing content in the platform.
- Meanwhile, the volume of online traffic on the platform is mind-blowing. Why? It has received over 168 billion page views in 2018! With its millions of users, we can pretty much conclude that Reddit is constantly growing by the minute.
- To prove how active and engaging Reddit users are, 2019 statistics show that the platform recorded over 1.7 billion comments from its users. This implies that users are building up their engagement rate, and it helps brands and marketers know how to generate more traffic to their websites.
Reddit Content Statistics
If you’re looking for rich content and profound conversations on various topics, Reddit is the place to go. Check out these statistical figures about the platform’s content relevance:
Content and Engagements
- According to an analysis of the top 30,000 posts, the best-performing Reddit posts are those with titles containing less than 120 characters.
- Titles with 60 to 80 characters are the best-performing ones. They also receive the highest number of upvotes.
- Meanwhile, posts with titles less than 20 or more than 120 characters perform the worst. These kinds of posts receive fewer than 8,000 upvotes.
- Titles that contain questions produce 2x more comments than those written as a statement.
- On the other hand, the platform rejected 81% of piracy takedown notices.
- Like titles, a shared content that doesn’t include questions receives less than 1,000 upvotes than those with questions.
- The content posts that drive the most engagement are the ones with external links. These types of posts receive over 16,000 upvotes.
- Moreover, external links that lead to videos and photos are more upvoted than those that lead to other websites.
- Ever since the platform launched hosted videos, it has experienced a 38% growth rate for video content since 2018. A quarter of these videos are viewed through native players; thus, surpassing YouTube links.
- In 2018, the video entitled “This is what happens when one company owns dozens of local news stations” received 313,000 upvotes, making it the most popular post. This is followed by a post with 285,000 upvotes in r/aww titled “Heat index was 110 degrees so we offered him a cold drink. He went for a full-body soak instead.”
If you want to deliver high-performing content to your Reddit audience, check out this Olapic review.
Top Reddit Communities
- In the /r/Futurology subreddit, the most popular phrases that showed up 10x are “for the first” and “the first time.” While for the /r/LifeHacks subreddit, the most popular phrase is “if you have.”
- Since 2017, the platform recorded a 43% increase in health and fitness content, ranging from diet to skincare content. Moreover, the users in this community spend 15x more on Reddit in a month than on other websites.
- 4.5% of the platform’s users are gamers, and there are more than a thousand gaming communities.
- Meanwhile, 38% of the platform’s users are technology enthusiasts, and this community experienced a 24% year-over-year increase in the total engagement in technology subreddits. This percentage of Reddit tech enthusiasts surpassed Instagram’s 33.2%, YouTube’s 32.6%, Twitter’s 32%, and Facebook’s 31%.
- Reddit statistics 2021 revealed that 47% of Reddit users like to purchase gadgets and are 98% more likely to be high spenders on the latest technology. These spenders splurge more than a thousand of their dollars in 6 months.
- On the other hand, the total number of monthly active users in the top beauty communities is 2.7 million.
- The total monthly page views for the television community is 24 million.
- The platform observes 27 million monthly visitors to technology communities, such as r/iphone and r/technology. So, if users want to know about the latest gadgets, Reddit is the right place.
- The most popular subreddit is “funny” with over 19 million subscribers. This is followed by “askReddit” with 19.5 million subscribers, “todayIlearned” and “world news” with 18.98 million subscribers, “science” with 18.93 subscribers, and “pics” with 18.89 million subscribers.
Reddit Marketing and Advertising Statistics
The marketing soil in Reddit is lush and green. Sadly, not many have seen and experienced its marketing potential. To further see that Reddit is indeed a place for successful digital marketing and advertising stints, check out these statistics:
- In 2019, the platform’s projected revenue from ads was $119 million.
- According to Reddit statistics 2021, the projected revenue from ads is $261.7 million.
- Currently, the platform is offering a $.75 CPM for self-serve advertising. Here, you’ll have to pay the same amount regardless of your decisions on targeting or content.
- For individual sponsored links, brands or marketers would have to pay $5 in minimum.
- Unlike Twitter and Facebook, brands or marketers in Reddit would have to wait for at least two days for their ads to be reviewed and go live, and the platform won’t allow you to choose same-day or next-day start dates.
- Although not necessarily a significant obstruction, not having $15 worth of impressions left to purchase in your preferred time frame could cause problems.
Increase your marketing presence on Reddit by managing your campaigns well. Read this Falcon.io review to help you get started.
Reddit General Statistics
We don’t invest our time, money, and effort on something we barely know, right? Looking at the platform’s general statistics would help you get to know it better and where it’s heading, particularly concerning financial data.
- You may ask, “how much is Reddit worth 2021?” The platform is currently worth over $10 billion with a funding of $410 million. Its current value has also doubled the 2019 valuation.
- The reported funding amount that Reddit has raised is $800 million.
- The platform has 600 employees.
Leverage your marketing through these Reddit Statistics 2021
For some, Reddit might not be as attractive as YouTube, Facebook, or Instagram. But for a vast majority of active internet surfers, this social media platform is a fun and enriching place to be. Users interacting and engaging on specific topics is a breath of fresh air away from the possible toxicity of other social media platforms.
Reddit, when used properly, could also be beneficial to your brand, especially with its wide array of communities and subreddits. So, if you want to venture and bring your business to the platform, you may do so strategically.
Want to improve your digital marketing endeavors? Read these “Digital Marketing Statistics: 2021 Trends, Market Share, and Data.”
Resources:
BuzzGuru
inBeat
Capssion
Modash
Qoruz