We're All About Influencer Marketing

Wendy Williams Worries: Family, Health, and Social Woes

[caption id="attachment_7621" align="aligncenter" width="1200"] Source: mylifetime.com[/caption]Behind the glitz and glam of high-profile stars are the struggles and issues that they have to battle. We see them all dolled-up, ready to conquer our TV screens, but what we don't see are the scars and struggles that they hide. It is easy to hide behind thick makeup and fashionable clothing, but one way or another, the battles just surface and resurface until there's nothing left but to take a break. Wendy Williams is just one of the many prominent stars who had to endure such a rough patch.  Key Takeaways:Wendy Williams, a prominent television host and media personality, has faced various challenges and controversies related to her family, health, and social life. Concerns have arisen about Williams' well-being following her absence from her talk show, "The Wendy Williams Show," due to health issues and other personal struggles. Reports of Williams' health complications, including struggles with Graves' disease and addiction, have sparked discussions about the importance of mental and physical health awareness. The article delves into the complexities of Williams' personal life and career, highlighting the impact of her public struggles on her fans, colleagues, and the media industry. Despite the challenges she faces, Wendy Williams continues to be a resilient figure, admired for her candidness, charisma, and contributions to entertainment media.Who Is Wendy Williams? Wendy Joan Williams, born 18 July 1964, is a notable broadcaster and writer in America. From 2008 to 2021, she ran her own talk show—The Wendy Williams Show. However, before she entered television, she was a radio DJ and was popular in New York as a shock jockette. She also ventured in other business such as her own fashion, jewelry, and wig line. Additionally, she penned her own books.In 2009, Williams got inducted into the National Radio Hall of Fame. And on the year of her 50th birthday, Asbury Park's council in New Jersey renamed the street where she grew up Wendy Williams Way. Though there is one question constantly thrown at her, and that is: "What's Wendy Williams' gender?" She has addressed this question multiple times, and the answer has always been female.  What Happened to Wendy Williams? On 17 June 2022, The Wendy Williams Show closed the curtains and aired its last episode. After almost 14 years of entertaining viewers with different prominent visitors, the show is finally bidding its audiences goodbye. According to Variety, the first to break the news on the show's finale, Williams will not be present on the last airing. The only thing seen of Williams on the finale was a video montage of her entire TV run. But why end such a successful show? Williams hasn't been present throughout the 2021-2022 airing of The Wendy Williams Show. The famous purple chair was void of the original TV host, and only guest hosts ran the show. Her absence was due to a series of health-related issues. In 2018, the famous talk show host publicly announced that she was suffering from Graves' disease and would take a three-week leave from the show to deal with her health. In the same year, she admitted to dealing with menopause and doing college visits for her son, Kevin Hunter Jr. Williams took another time off because of a shoulder injury in the latter part of 2018. Then, in 2019, she was hospitalized because of Graves' disease. On top of it all, Williams also admitted having lymphedema, which caused the swelling of her legs and arms, making it difficult for her to walk.  What Are Wendy Williams' Family Issues? Behind the health issues, Wendy Williams faced an even bigger issue, which included a riff between her and her family, as revealed by her brother. According to Yahoo! News, the star's brother, Tommy Williams, revealed in a video the shocking claim about her relationship with her son, Kevin Hunter Jr. In the YouTube video, Tommy said that Hunter Jr. flew to New York on his mother's birthday to spend time with her. Sadly, Wendy allegedly didn't let him in. Tommy Williams still claims that she cares about her sister despite how she's acting and says that she needs to stay away from people who are doing her wrong.  Is Wendy Williams Rich? After years of investing much effort, dedication, and time in her career, the prominent talk show host forged millions of dollars in net worth. The Wendy Williams Show significantly increased her success, making her earn at least $10 million annually. Additionally, Williams ventured into several successful businesses. She authored her own books and created her own biopic. However, it isn't all sunshine and daisies in Williams' garden, as her health issues and divorce drained money off her. Amid the rumored drug addiction and health battles, Williams endured another storm that affected her personal life and pockets. In 2019, Williams' filed for divorce from Kevin Hunter, her husband of 22 years. She was made to pay her ex-husband $250,000 on top of expensive alimony payments. Because of that, she sold their mutual luxury $2 million home in New Jersey and went to live in Manhattan, which cost her $15,000 a month. In recent years, Williams' finances plunged. Her $60 million net worth in 2020 took a significant drop at the time of her divorce. Today, she continues to live luxuriously but took a step back to focus her energy on healing.  FAQ: What health issues has Wendy Williams faced? Wendy Williams has faced health issues such as Graves' disease, an autoimmune disorder affecting the thyroid, as well as struggles with addiction and substance abuse. Why has Wendy Williams been absent from her talk show? Williams has been absent from "The Wendy Williams Show" due to health issues and other personal struggles, prompting concerns and speculation about her well-being. How has Wendy Williams' personal life impacted her career? Williams' personal struggles and controversies have been closely scrutinized by the media and have affected her career, including her ability to host her talk show and maintain her public image. What has been the public reaction to Wendy Williams' challenges? The public reaction to Wendy Williams' challenges has been mixed, with many expressing concern and support for her well-being, while others engage in speculation and criticism. What is Wendy Williams' legacy in the entertainment industry? Wendy Williams is known for her trailblazing career in radio and television, her candid and outspoken personality, and her contributions to entertainment media as a host, commentator, and influencer. What Can We Learn from Wendy Williams?  There isn't anything wrong with chasing our dreams and expanding our careers. We all want to live a better life. However, in the process, may we not lose sight of what truly matters—ourselves and our loved ones. 

Read Blog

What Are Creator Tools? Analysis of Features, Pricing, Types, and Benefits

What are creator tools? The creative forces have been at the leading edge of innovation, development, and reconfiguring how we consume information, entertainment, or art during this digital age's rapid evolution. As creators continue to face an increase in demand for different and engaging content, we are given various sophisticated tools that boost our capacity to produce, share, or make money from our work. Key Takeaways:Creator tools are software applications designed to assist content creators in various aspects of content creation, management, and monetization. The article provides an analysis of different creator tools, including social media management platforms, video editing software, graphic design tools, and analytics platforms. These tools offer a range of features such as scheduling posts, editing videos and images, analyzing performance metrics, and monetizing content. Pricing models for creator tools vary, with options for free, freemium, subscription-based, and enterprise plans depending on the tool and its features. Utilizing creator tools can streamline content creation workflows, improve productivity, enhance content quality, and help creators achieve their goals more efficiently.At the core of the Digital Creative Process are such solutions, collectively called creator tools, that allow people to make their ideas come true in ways that have never been possible before. We shall explore the realm of creator tools in this investigation, examining their importance, diversity, and implications for a constantly evolving Digital landscape.[caption id="attachment_16865" align="alignnone" width="1024"] Knowing what creator tools are for is the first step to creating amazing content.[/caption]What are content creation tools used for? Creators Tools represent a variety of software, applications, platforms, and hardware to assist individuals in creating, editing, or distributing digital content. These tools are available for many creators, such as artists, writers, musicians, designers, video producers, and more. What are creator tools and their main purpose? The main goal is to democratize the creative process, empowering individuals like us to create and share our work with global audiences. What Is Creative Content Creation? Creative content creation refers to the process of producing original and imaginative material across various mediums to engage, entertain, or inform an audience. This content can take diverse forms, including written articles, visual designs, videos, music, podcasts, etc. Creativity is central to this process, generating unique ideas, innovative approaches, and compelling narratives.What do you need for content creation, then? Creators often use various tools and platforms to bring their ideas to life, and their content is designed to resonate with a target audience. Creative content creation is prevalent in digital marketing, entertainment, education, and social media, where individuals and organizations leverage their imaginative skills to communicate messages, tell stories, and build connections with their audience. The goal is to convey information, evoke emotions, spark interest, and leave a memorable impact on the audience. Creator Tools Categories [caption id="attachment_16866" align="alignnone" width="1024"] Creator Tools are categorized to suit your every need[/caption]What are creation tools used for? They're used for a myriad of things necessary for content creation. Creator tools fall under various categories depending on a creator's need. The following are content creation tools examples in their respective categories: Content Creation Tools Graphic design applications like Adobe Creative Cloud, Affinity Designer, and Canva allow creators to craft visually appealing graphics, illustrations, and layouts.For video editing, software options like Adobe Premiere Pro, DaVinci, and Final Cut Pro Resolve make it easy for users to edit and produce high-quality videos professionally. See how simple and uncomplicated it can be with our VideoProc review.When it comes to audio editing, creators rely on tools like GarageBand, Audacity, and Ableton Live to edit and enhance sound content, covering areas such as music, songs, podcasts, and soundtracks. Writing and Publishing Tools Word processing tools such as Google Docs, Microsoft Word, and Scrivener aid writers in creating, editing, and formatting written content.Blogging platforms like WordPress, Substack, and Medium empower writers to publish and disseminate their articles and blog posts to a worldwide audience. Social Media and Marketing Tools Social media management platforms, such as Buffer, Sprout Social, and Hootsuite, are utilized by creators to schedule posts, monitor engagement, and oversee their presence on social media.For email marketing, software options like ConvertKit, Mailchimp, and Constant Contact make it easier to engage in targeted communication with audiences through the distribution of email newsletters. Check out our MailerLite review to learn more about email marketing. Collaboration and Project Management Tools Collaborative Platforms: Tools like Microsoft Teams, Slack, and Asana facilitate effective communication and teamwork for remote teams, promoting streamlined workflows.File Sharing and Storage: Cloud storage solutions such as Dropbox, Google Drive, and OneDrive empower creators to store and exchange their work securely. Monetization Tools Crowdfunding Platforms: Platforms such as Patreon, Kickstarter, and Indiegogo provide creators with the opportunity to finance their projects, establishing a direct connection with their supporters. Learn more about such tools in our Patreon review.E-commerce Platforms: Online platforms like Etsy, Shopify, and Gumroad enable creators to market and sell their digital or physical products. Web Development VS Code (Visual Studio Code): A code editor that is free and open-source, offering debugging support, syntax highlighting, and extensions.Sublime Text: An advanced text editor designed for code, markup, and prose.GitHub: A platform dedicated to version control and collaborative work on software development projects. 3D Modeling and Animation Blender: A 3D content creation suite available as open-source software, suitable for tasks such as modeling, sculpting, animation, and beyond.Autodesk Maya: Industry-standard professional software for 3D modelling and animation, extensively utilized in the entertainment sector. Photography Lightroom: Adobe's software for editing and organizing photos.Snapseed: A mobile app for photo editing, offering a variety of filters and editing tools. E-Learning and Course Room Articulate Storyline: A software for developing interactive e-learning content.Camtasia: Integrates screen recording and video editing to produce educational videos. Augmented Reality (AR) Virtual Reality (VR) Unity: A platform for game development that is also employed in the creation of AR and VR experiences.Unreal Engine: Another robust tool for generating interactive 3D content, encompassing games and simulations. Creator Tools Evolution [caption id="attachment_16867" align="alignnone" width="1024"] Creator Tools have evolved throughout the years, making even the most complex and complicated tasks simple and doable even for beginners[/caption]The realm of creator tools is ever-changing, characterized by continuous progress influenced by technological breakthroughs and evolving user requirements. The development of these tools has given rise to several noteworthy trends: AI and Machine Learning Integration AI and machine learning are progressively being incorporated into creator tools, improving automation, customization, and effectiveness. For instance, AI-powered image recognition in photo editing tools and predictive text in writing applications streamline our creative process. Augmented and Virtual Reality The ascent of augmented reality (AR) and virtual reality (VR) has expanded the possibilities for creators. Platforms like Unity and Tilt Brush give artists the tools to design immersive virtual experiences, while applications in AR redefine how we interact with the physical environment. Blockchain and NFTs Blockchain technology and non-fungible tokens (NFTs) have transformed traditional concepts of ownership and distribution in the creative industry, allowing creators like us to tokenize their digital assets and explore new avenues for ownership and monetization. Cross-Platform Integration In terms of cross-platform integration, many creator tools are designed with compatibility across different devices, allowing us to transition seamlessly between desktops, tablets, and smartphones. This flexibility caters to the dynamic workstyles of modern creators who may shift between various devices. Sustainability and Ethical Design Amid a rising emphasis on sustainability, creator tools are being crafted with eco-friendly principles. Furthermore, there is a growing focus on ethical design, advocating for inclusivity, accessibility, and responsible technology use. Free Online Content Creation Tools VS Paid Ones [caption id="attachment_16868" align="alignnone" width="1024"] Determining the most cost-effective and time-efficient way to manage your business is crucial in choosing the right creator tools.[/caption]The choice between free online content creation tools and paid ones depends on various factors, including your specific needs, budget constraints, and the level of functionality required. Here's a comparison of the two: Free Online Content Creation Tools: Pros:Cost-Effective: As the name suggests, these tools are free to use, making them accessible to a wide range of users.Basic Functionality: Many free tools offer essential features for content creation, making them suitable for simple projects.Accessibility: They are often web-based and don't require downloads, making them accessible from any device with an internet connection.Learning Opportunities: Ideal for beginners or those exploring a new type of content creation, as they often come with tutorials and a user-friendly interface.Cons:Limited Features: Free tools may lack advanced features and capabilities compared to their paid counterparts.Watermarks or Ads: Some free tools may include watermarks or ads, which can impact the professional appearance of the final product.Less Support: Limited or no customer support compared to paid tools.Potential for Limited Storage: Some free tools may have limitations on storage space or impose restrictions on the number of projects. Paid Online Content Creation Tools: Pros:Advanced Features: Paid tools often come with a broader range of features and functionalities, allowing for more sophisticated and professional content creation.No Watermarks or Ads: Users can produce content without the distractions of watermarks or ads, enhancing the professional look of the output.Customer Support: Paid tools typically offer customer support, providing assistance when needed.Regular Updates: Paid tools are more likely to receive regular updates and improvements.Cons:Cost: The primary drawback is the cost, as users need to subscribe or make a one-time purchase to access premium features.Learning Curve: Some paid tools may have a steeper learning curve, requiring time to master the full range of functionalities.Dependency on the Internet: Similar to free tools, some paid tools may require an Internet connection. Considerations for Choosing: Budget: Consider your budget and whether the investment in premium features is justified for your needs.Complexity of Projects: Assess the complexity of your projects. If you require advanced features, a paid tool may be more suitable.Long-Term Commitment: Consider whether you need the features offered by paid tools in the long term.In summary, the choice between free and paid online content creation tools depends on our specific requirements, budget, and the level of professionalism you aim to achieve in your projects. Many creators start with free tools and then transition to paid options as their needs evolve. What are creation tools examples you should seize ASAP? Those whose advantages far outweigh the challenges. Creator Tools Challenges & Considerations Although creator tools have introduced us to a new era of possibilities, their widespread adoption comes with specific challenges and considerations. Learning Curve Certain creator tools pose a significant learning curve, particularly for beginners. Tutorials, online communities, and user-friendly interfaces can help alleviate this challenge, but continuous education is essential for fully mastering the capabilities of these tools. Digital Divide Not everyone has equal access to top-notch creator tools and a dependable internet connection. Closing the digital divide is crucial to guarantee that people from various backgrounds can engage in the digital creative landscape. Intellectual Property Concerns The simplicity of digital reproduction raises issues concerning intellectual property rights. Creators and platforms must grapple with intricate matters concerning copyright, fair use, and safeguarding original works in the digital domain. Burnout and Mental Health The expectation to regularly generate compelling content, along with the need to keep abreast of advancing tools, may lead to burnout and affect the mental well-being of creators. Establishing a sustainable and balanced creative routine is crucial. Security and Privacy What are creator tools supposed to provide besides convenience and ease of use? As creators store and share our work online, ensuring data security and privacy is paramount. Platforms and tools should prioritize robust security measures to safeguard creators' intellectual property and personal information. Future Trajectories The future trajectory of creator tools is set for ongoing innovation and advancement, with anticipated developments in the following areas: Immersive Technologies Incorporating immersive technologies such as extended reality (XR) is expected to redefine the creative process. Creators may engage with virtual environments, shaping three-dimensional art and constructing narratives in novel ways. AI-Generated Content Collaboration Collaboration between creators and AI-generated content is likely to increase. AI tools may aid ideation and content creation, and even collaborate with human creators to produce distinctive and compelling works. Blockchain for Authenticity and Royalties The utilization of blockchain and smart contracts is predicted to expand, providing creators with transparent and automated systems to track the authenticity of their work and ensure equitable compensation through royalties. Enhanced Personalization Creator tools are expected to become more proficient in personalization, customizing recommendations and features based on individual creators' styles and preferences. This has the potential to enhance efficiency and foster experimentation. Education and Skill Development Efforts to enhance the accessibility of creator tools will persist, with a focus on education and skill development. Online courses, tutorials, and mentorship programs will play a pivotal role in empowering individuals to fully leverage the capabilities of these tools. Creator Tools: What's in the Horizon? [caption id="attachment_16869" align="alignnone" width="1024"] Awareness of the latest content creation stats will help find the best solutions for the brand.[/caption]Creator tools serve as the foundation of the digital renaissance, granting individuals the power to express their creativity on a global scale. These tools, spanning artists, writers, musicians, and videographers, democratize the creative process, ensuring a diverse range of voices can be heard. In navigating the evolving intersection of technology and creativity, we need to confront challenges like the digital divide, intellectual property issues, and the impact on mental health. FAQ: What are some examples of creator tools? Creator tools include social media management platforms like Hootsuite, video editing software like Adobe Premiere Pro, graphic design tools like Canva, and analytics platforms like Google Analytics. How do creator tools benefit content creators? Creator tools benefit content creators by streamlining content creation workflows, improving productivity, enhancing content quality, and providing insights to optimize performance and achieve goals more efficiently. Are there free creator tools available for content creators? Yes, many creator tools offer free versions with limited features or functionality, while others may offer free trials or freemium models with options to upgrade to premium plans for additional features. Can creator tools help content creators monetize their content? Yes, some creator tools offer features to help content creators monetize their content, such as integrated advertising platforms, sponsorship opportunities, affiliate marketing integrations, and e-commerce solutions. How do I choose the right creator tools for my needs? When choosing creator tools, consider your specific needs, goals, and budget, as well as the features, usability, and support offered by each tool. It's also helpful to read reviews and testimonials from other content creators to gauge user satisfaction and performance.What must we do as creators, then? We must address these concerns that are essential for cultivating an inclusive and sustainable creative ecosystem that continuously pushes the boundaries of what's achievable in the digital realm. Looking forward, we must allow the merging of technology and creativity that holds the potential for a future where anyone like you and me, with a spark of imagination, can partake in creation, contributing to the vibrant tapestry of the digital age. We must utilize everything creator tools offer: save you time, money, and energy—the three most important things to make a content creator happy. For more tips on the most effective content creation strategies, check out our post, New to Instagram Creator Studio? Read our post, "Ultimate Guide to Instagram Creator Studio."   

Read Blog

Axie Infinity: Your Complete Guide to A Popular Play-to-Earn Game

Have you ever imagined a world where you can earn big sums of money while playing a game? And we don't mean casino games or e-Sports; we mean games like the good old Pokémon series. Well, you can stop imagining and start playing because Axie Infinity is now available on the internet (it's been available for the past few years already, in case you didn't know). Curious? You have to read more! Key Takeaways:Axie Infinity is a blockchain-based play-to-earn game where players collect, breed, and battle digital creatures called Axies. Players can earn cryptocurrency rewards by participating in various in-game activities such as breeding Axies, battling, and completing quests. The game's economy is driven by AXS and SLP tokens, which can be traded on cryptocurrency exchanges or used within the game's ecosystem. To get started, players need to create an account, acquire Axies, and then engage in gameplay to earn rewards. Axie Infinity has gained popularity due to its unique gameplay mechanics and the opportunity it provides for players to earn real-world income.NFT collectibles, like digital artworks, videos, and music, became super popular in 2021, putting blockchain-based games hidden from the limelight. However, several blockchain-based video games have already been brewing and waiting for their rise to stardom. Shortly after NFTs hit the mainstream, Axie Infinity took off and became a major talk of the town, even after the NFT hype cooled down.Axie Infinity is heavily inspired by the Pokémon series, where you can collect and nurture adorable monsters and have them fight each other in a typical cartoon-like combat. However, getting started on this game is costly and requires more than just investing in your average Nintendo Switch, PlayStation, or Xbox. Though on a better note, you can resell your Axie NFTs or get crypto token rewards that you can exchange for actual money.So, how does Axie Infinity work, and how can you get started? What is Axie Infinity? Axie Infinity is a digital pet community and a battle game. In this game, you can buy your cute monster creatures called Axies and use them to fight or breed with other Axies. Sky Mavis, the game's developer, released Axie Infinity in March 2018. Axie Infinity runs on Ethereum alongside Ronin, the developer's own digital wallet that can help minimize transaction delays and other fees.Items in the game are represented by NFTs or non-fungible tokens, and you can trade them in the Axie Infinity marketplace for real-world currency. On top of that, you can breed your Axies to forge a powerful team and produce more NFTs to sell on the NFT marketplace.The game runs from two distinct assets or tokens -- Small Love Potion (SLP) and Axie Infinity Shard (AXS). You can earn SLPs by completing daily quests, arena matches, and adventure games. You need SLP to breed your Axies, and you need to game hard to increase your supply. In the earlier parts of the game, your SLP rewards will still be low but increase as you progress in experience and fight better players.The AXS tokens are Ethereum tokens and a finite resource, as there are only 270,000,000 of them in the game. Players who possess AXS tokens to carry with them governing rights permitting them to have a voice in the decision-making of the game's future should the time come. For now, it has limited uses beyond breeding Axies, but gamers and investors are looking forward to Axie Infinity's decentralization. Why is Axie Infinity popular? Some of the factors that contribute to Axie Infinity's widespread popularity include the following: Play-to-Earn This is primarily the reason why Axie Infinity rose to stardom. People love the idea of earning while playing games. Now, there are over 2.8 million active Axie Infinity players, and the sum transaction of all these players in the Axie Infinity marketplace is $3.6 billion. Past Price Action Between 2020 and 2021, AXS grew by more than a whopping 110000% making it one of the fastest-growing tokens in the crypto world. This increase caught the attention of speculative investors, who are the majority in the crypto community.[caption id="attachment_11728" align="aligncenter" width="1200"] Analysts and experts predict that the value of AXS will go up in the future.[/caption] Future growth potential Many analysts believe that the AXS price is bound to increase as Axie Infinity releases new upgrades and programs. Because of this, users are more and more enticed to invest in the platform.[caption id="attachment_11726" align="aligncenter" width="1200"] 90,000 ETH have been traded in the Axie Infinity marketplace, and the game has over 250k active users. Source: parentzone[/caption] How much do you need to play Axie? How much is Axie Infinity now, and can you play Axie Infinity for free? For interested gamers, the amount of investment is their primary concern. Some want to play but barely have the money to make the minimum investment of three Axies to be able to get started. The Axie Infinity price for three Axies with decent features and stats is around 0.8 Ether or $800.Fortunately, aspiring players who don't have sufficient funds to start playing Axie have the option to join players who are using the scholarship scheme. Those in this agreement have a team composed of managers and scholars. Managers are referred to as players who have been in the game for a long time or wealthy users who are able to purchase lots of Axies, while the scholars are players who can barely afford the initial investment price. In this scheme, managers will give their Axies to their scholars, and, in turn, the scholars will use their borrowed Axies to play and earn SLPs and AXS tokens. The managers will then ask for a cut of their earnings.Furthermore, these managers and scholars can form guilds with other teams of managers and scholars and compete on more significant challenges. This scheme is the most cost-effective method of playing Axie Infinity. How do you play Axie Infinity? Aside from Axie Infinity download, you need to follow these steps to play Axie Infinity: 1. Open a cryptocurrency exchange account. You must get some on a cryptocurrency exchange if you don't have enough Ethereum to purchase your Axies. Some of the best Ethereum trading marketplaces include Coinbase, Binance, Gemini, Voyager, and Crypto.com. In setting up an account, you must provide your personal details, such as an address, social security number, and ID. 2. Purchase Ethereum (ETH). [caption id="attachment_11729" align="aligncenter" width="1200"] To purchase Axies, you must first purchase ETH coins.[/caption]After verifying your account, you can deposit fiat currency or any other cryptocurrency the exchange supports. Afterward, you look for the Ethereum trading pair and the asset you funded your account with. Then, complete your purchase. 3. Send the Ether to an ETH Wallet. MetaMask is the most popular and reliable software wallet that you can use to interact with the Axie Infinity marketplace. You can download its application on Android and iOS or a browser extension on Google Chrome. 4. Deposit the Ether to your Ronin wallet. As mentioned in the earlier part of this article, Sky Mavis developed a sidechain linked to Ethereum. This sidechain, called Ronin, can speed up your transactions or reduce fees on your Axie Infinity games. In addition to MetaMask, you can download your Ronin Wallet as a browser extension. After downloading the extension, enter the Ronin-to-Ethereum bridge, connect your MetMask wallet, and input your Ronin address and how much Ether you want to send. 5. Purchase Axies Once you have transferred your Ether to your Ronin wallet, you can purchase your cute little Axie monsters. Two of the most important traits you must consider when purchasing your Axies are their purity and the number of times they've been bred. To do well in the game, you must build a team of Axies with high health and high damage resilience. Once you've purchased your Axies, you can breed them or start playing the game. Does Axie Infinity make money? [caption id="attachment_11730" align="aligncenter" width="1200"] When appropriately invested, your money will surely increase.[/caption]If you properly read the earlier parts of this article, you would already know that Axie Infinity makes money. Axie Infinity is a play-to-earn game, so, obviously, Axie players are in the game to earn money and reap from their investment. You can make money and collect SLPs by playing daily quests, PvP battles, PvE arena, or by breeding your Axies. Since Axies are basically expensive NFTs, you can breed many of them and sell them on the Axie marketplace so you can earn a hefty amount of Ether. To be able to breed Axies, you will need to own at least two Axies that haven't been bred so much in the past.Breeding is the most profitable way of playing the game. However, it can be pretty expensive. Breeding your Axies costs 4 AXS and a sum of SLP that scales on the number of times the two Axies have been used for breeding. How much can you really make with Axie Infinity? Axie Infinity has become a source of income for many of its players, particularly in the Philippines. Is the income really that high, and how much are we talking about here? Axie players can earn $10 to $15 daily while playing the game. Now, is it huge? You decide. What are the risks of investing in Axie Infinity? [caption id="attachment_11731" align="aligncenter" width="1200"] Investing includes risks. Make sure to calculate your risks properly and do the necessary research.[/caption]Every investment comes with risks, some high and some low. While investing in Axie can be highly profitable, it can also be very risky. Except for scholarships, the startup costs to earn in Axie are incredibly high. If you can only generate an income of $10 to $15 per day of playing the game, it will take you 50-80 days of long playing hours to compensate for the NFT price. If the prices increase or stay the same, you can still sell your Axies to regain your investment.The prices are highly dependent on the value of SLP and AXS tokens as well as the demand for Axies. If the demand for Axies goes low and the game becomes less profitable, your NFT will most likely lose its value. If the worst happens and the game collapses, your NFT will become worthless. How can you have a good start in Axie Infinity? Despite the risks that come with investing in Axie Infinity, you can do several things to help cushion these. The following are meant to help new players hit the ground running. Do your research. Before putting in your money on the game, it is recommended that you do extensive research on available guides and resources, not just on Axie Infinity but on cryptocurrency as a whole. You can find an active subreddit where many users discuss the best combos, strategies, and overall insight on the game. Choose the best Axies. You will save a lot of financial and mental stress when you already know the game and its strategies before investing in a team. Hence, it pays to look at the leaderboard occasionally to find out what the top players are using before you decide on an Axie. You must also ensure that the Axies you'd purchase have top-tier cards so you can hardly get damaged in battles. Know when to sell out. Knowing when to sell out will help you save your investment. If your team is already performing poorly, you must know when to sell out and invest in a new team. Fortunately, Ronin has zero transaction fees, so you only have to pay for the Axie NFTs. FAQ: How can I start playing Axie Infinity? To start playing Axie Infinity, you need to create an account on the official website, acquire Axies, and then participate in various in-game activities to earn rewards. What are AXS and SLP tokens used for? AXS (Axie Infinity Shards) and SLP (Smooth Love Potion) are in-game tokens used for breeding Axies, participating in battles, and purchasing items within the game. Can I really earn cryptocurrency by playing Axie Infinity? Yes, players can earn cryptocurrency rewards by engaging in activities like breeding Axies, battling, and completing quests within the game. How do I trade AXS and SLP tokens? AXS and SLP tokens can be traded on various cryptocurrency exchanges supporting these tokens, allowing players to convert their earnings into other cryptocurrencies or fiat currency. Is Axie Infinity free to play? While the game offers a free-to-play mode, players usually need to invest in acquiring Axies initially to fully participate in the game's economy and earn rewards. Is Axie Infinity a good investment? After reading all this, we come to the final question: Is Axie a good investment, and should you consider buying in 2023? There's no black-and-white answer to this question. The game is now in a downward trend and is 70% below the all-time high, but many analysts and speculative investors believe it's worth buying this year and are hopeful that AXS can regain its former glory. Now, it is up to you to conduct extensive research before investing in Axie Infinity. Study statistics, trends, and predictions for this year and the coming years.If you decide to spend your money upgrading your business and investing in digital marketing, you may invest in tools to make things easier. Check out two of our most recommended tools in this Mention review and Facelift Cloud review.

Read Blog

15 Best Affiliate Marketers to Follow

The best affiliate marketers are always on the lookout for new strategies to implement and new tools to utilize when doing their work. They help businesses and aspiring affiliate marketers keep up with the latest trends in the affiliate marketing industry. Want to know who are the best affiliate marketers to follow in 2022? Read on to find out.  Key TakeawaysWide Expertise: The list includes marketers from diverse backgrounds, offering unique insights and strategies in affiliate marketing. Proven Success: These individuals have demonstrated success in affiliate marketing, making them reliable mentors for newcomers. Variety of Platforms: They utilize various platforms like Instagram, YouTube, and blogs to share their expertise, showing the versatility required in today's digital landscape. Educational Content: Many offer detailed tutorials, case studies, and actionable tips that can help others replicate their success. Inspirational Stories: Their personal stories of growth and overcoming challenges provide motivation and context for their advice.Working as an affiliate marketer has never been easier—thanks to the widespread use of social media. As you begin your journey as an affiliate marketer, it’s important to take some time to learn from those who have been in the industry much longer than you. You may ask: who is the greatest affiliate marketer? Or What is the best affiliate in 2021? We’ll introduce you to some of the best affiliate marketers to follow in 2022. You’ll also discover the online marketers who are on their way to becoming experts in the field of affiliate marketing. Either way, both types of affiliate marketers can be a great inspiration to your startup journey. [caption id="attachment_7163" align="aligncenter" width="1024"] Being an affiliate marketer is truly cost-effective if you want to make more money online.[/caption] Alex Malim Alex Malim is undoubtedly one of Australia’s greatest online marketers. He’s an influential business owner, successful entrepreneur, and one of the most engaged individuals on social media. Whether it’s through his own businesses or helping other businesses succeed, Alex has a hand in many areas. He also frequently shares what he learns with his ever-growing social media following. As an expert marketer himself, Alex has helped countless others reach their full potential. Dave Koziel Koziel is one of the top affiliate marketers on Instagram. He has more than 17,000 followers and his account is constantly updating with affiliate marketing advice and inspiration. Koziel also focuses his efforts on Twitter ads, which he says are a great way for affiliates to get their products seen by millions of people at a low cost. Roberto Blake Roberto Blake is regarded as one of the top social media influencers for 2022. His story is one that we can all relate to—he was a law student at Northeastern University who dreamed of starting his own business. Roberto didn’t want any old business, though. He wanted one that would afford him flexible hours so he could go on spring break with his buddies. Mike Rhodes Rhodes is one of the people’s favorite influencers. He runs a successful marketing company that’s focused on helping big brands better understand how they can leverage influencer marketing as part of their overall marketing strategy. Rhodes has also written numerous best-selling books on social media and is a must-follow on Twitter and Instagram. Sam Carpenter Sam Carpenter is an online marketing consultant who regularly posts on his blog. He also writes for publications like the Search Engine Journal and The Huffington Post. In 2012, Sam authored a book on search engine optimization titled, “Search and Social: The Definitive Guide to Ranking High in Search Results and Growing Your Business Using Social Media.” He has been ranked among Inc.'s list of Top 30 Marketers Under 30. Kristopher Jones Jones has made a name for himself as one of Instagram’s greatest affiliate marketers. Having built an audience around his affinity for natural food, he started monetizing that following with affiliate products from Amazon’s Prime Pantry. And Jones is now teaching other people how to do it, too! If you like healthy living and are interested in making money through social media marketing, follow Kristopher Jones on Facebook and Instagram.If you also want to make money via social media, you can do so by using a social media management tool like the one in this Lately review.  Reid Wilson Reid Wilson is one of the most popular content contributors and top 10 affiliate marketers in the world. He’s a self-made digital marketer who began making money online when he was just 16 years old. Reid went on to amass an impressive five-figure income while still in college. Today, his thriving business provides him with the passive income he can comfortably live off of, even though his 9-5 only requires about 10 hours per week.[caption id="attachment_7162" align="aligncenter" width="1024"] Affiliate marketing is a great opportunity if you really believe in the value of the product you're selling.[/caption] Gary Bencivenga Bencivenga is a great example of a top affiliate marketer on Instagram. He has worked with some of America’s top marketers—including Dave Ramsey and Robert Kiyosaki—and was dubbed the father of copywriting by Neil Strauss. Bencivenga is also a great inspiration for an affiliate marketer doing good work. Matt Giovanisci Known as “The Man Who Sold a Billion Shirts,” Matt Giovanisci is one of 2017’s most successful affiliate marketers. From 2011 to 2016, he made over $125 million through his own brand and business while working remotely from his home office.Matt’s entire career revolves around affiliate marketing. He’s written over 10 books on how to succeed as an affiliate marketer and has even helped build some of today’s biggest eCommerce platforms. By following Matt Giovanisci, you’ll learn about what makes successful affiliate marketers tick and how you can incorporate their success into your own business. Matt Diggity Matt Diggity is a top affiliate marketer who runs Yotpo, an Israeli startup that helps eCommerce companies get the word out about their products. In May 2019, he was inducted into CB Insights’ Rising Stars list, which includes 100+ promising young startups from around the world. And it’s not just business—it’s personal for Matt. He’s been writing reviews since 2006 and says his passion for product quality drives him to share his honest opinions with others.  Spencer Haws Haws is another people’s favorite marketer. He has a strong focus on affiliate marketing and often makes YouTube videos showcasing his top products. In fact, Haws created a review of Unbounce, which convinced many people that it was a great product worth buying. His channel has also been growing steadily and he recently hit 30,000 subscribers. It will be interesting to see how far Haws takes his channel over time. Charles Ngo Charles Ngo is a great example of someone who got started as an affiliate marketer and then leveraged his success into a full-time role. He was just 16 when he joined Amazon Associates, his first foray into affiliate marketing. Charles quickly realized how lucrative affiliate marketing could be and eventually set up his own Amazon store. Today, he owns over $1 million worth of property across three states—without any student debt! Zac Johnson Johnson is a top affiliate marketer with over two decades of experience. He’s on track to generate over $100 million in affiliate revenue by 2020, and he’s not slowing down. Johnson mentors entrepreneurs every week, publishes daily videos, and runs a thriving Facebook group for his students. His book, “The New Rules of Marketing and PR,” was released last year and hit #1 Amazon bestseller within hours. No wonder Johnson made it to the list of the best affiliate marketers to follow in 2022! Gael Breton and Mark Webster Gael Breton and Mark Webster are already experts at affiliate marketing. Breton, who is based out of France, has turned a YouTube channel dedicated to affiliate marketing into a multi-million dollar empire. He’s also known for his unique approach that includes creating original content with authenticity and purpose. Breton’s videos have been viewed over 50 million times—and he’s only 30 years old! Not bad for someone who started creating content just three years ago.Meanwhile, Webster has had some success as an affiliate marketer himself. However, he’s more popular for sharing tips on how to make money through advertising on social media platforms like Facebook and Instagram. Webster also runs a popular podcast called “The Webpreneur Show.” Pat Flynn Flynn is a genius when it comes to affiliate marketing. He helps his followers create and market their products online. His YouTube channel boasts more than 1 million subscribers and is growing steadily every day. Flynn’s content is always relevant, informative, and helpful. So if you want to learn how to start an affiliate marketing business, he should be one of your first stops on your journey.Aside from taking inspiration from Flynn’s popularity online, you can also utilize a social media tool to establish your brand name effectively. Check this Social Aider review to learn more.  What is the Highest Paying Affiliate Program? [caption id="attachment_7165" align="aligncenter" width="1024"] A good affiliate program comes with an excellent strategy, collaborative people, and a great SEO strategy.[/caption]The highest paying affiliate program is typically offered by online casinos, gambling sites, and sportsbooks. This makes sense because they can afford to pay out a lot more than other types of companies (as much as 30% commissions). So if you’re looking for a higher commission check, focusing on these companies could be your best bet. Which Industry is Best for Affiliate Marketing? Affiliate marketing offers the potential to make money from home by promoting other people’s products and services, but some industries are better than others in terms of scale and stability. Let’s look at 5 of the best industries to promote in if you want to succeed with affiliate marketing. Renewable Energy With over 2 billion people around the world living without electricity, there’s a real demand for renewable energy—and high potential profits to be made from it. With new projects continually emerging and consumers demanding greener sources of power, it’s a great idea to get in on an industry that’s growing fast. Dental Care Dentists are among some of today’s highest-paid professionals, and dental insurance is a must-have for many people. When someone needs a filling or root canal, they need it right away. Fortunately, insurance can help ensure that people don’t suffer financially as a result of needing care in an expensive industry. Dentists are trusted professionals who fill a basic need—one which most people face at least once during their lifetime. Debt Relief This is a huge market. Tens of millions of Americans owe more on their credit cards than they can realistically pay off. With debt relief services, affiliate marketers can help consumers negotiate down their credit card debts and help them find lower interest rates and better terms. So if you’re looking to venture into affiliate marketing, look no further than debt relief services! Smartphone Applications [caption id="attachment_7166" align="aligncenter" width="1024"] Mobile use is growing faster, and it's slowly becoming the center of gravity and communication in the modern world.[/caption]The rise of mobile has led to increased use of smartphone applications. It’s now easier than ever to make money with your smartphone and download an app or game (if you don’t already have one). You can make between $50 and $200 per sale, depending on which app or game you choose. Digital Products The digital products industry has been a popular place to launch an affiliate marketing campaign in recent years. With such a broad audience of potential customers and a high level of information available online about what makes one product better than another, digital products are a great place to start your search. Get Started With Affiliate Marketing Now  [caption id="attachment_7167" align="aligncenter" width="800"] If you want to get into the world of affiliate marketing, here are some of the top affiliate categories you should know. | Source: BloggingX[/caption] FAQs Why should I follow top affiliate marketers? They provide proven strategies and insights that can accelerate your learning curve and success in affiliate marketing. What can I learn from these affiliate marketers? You can learn about different affiliate networks, effective marketing strategies, and how to optimize your campaigns for maximum profit. How often do these marketers share their insights? Most are active regularly, offering updates and tips through various media, ensuring followers receive the most current advice. Do these marketers focus on specific niches? Yes, many specialize in particular niches, which can be beneficial if you are looking for guidance relevant to your specific market. Is there a cost to accessing their content? While much of their content is free, some also offer paid courses or consultations for more in-depth learning.The beauty of affiliate marketing is that it has a fairly low barrier to entry—you only need a website and something to market. However, depending on which niche you go into, there are a few factors that could make or break your success. So, it’s important to take these factors into consideration before getting started with affiliate marketing to make sure you have everything you need to be successful.Get inspiration from our list of the best affiliate marketers to follow in 2022 to start your journey. If you want to explore more about affiliate marketing, read our blog post: “How to Get Started With Affiliate Marketing.”

Read Blog

TikTok Ban and the Creator Economy: What Gives?

The explosive growth of TikTok, a social media platform with over a billion active users worldwide, has not been without its challenges. The app has come under fire due to concerns over data privacy and national security. Key Takeaways:TikTok, a popular short-form video platform, has faced scrutiny and regulatory challenges in various countries, leading to concerns about its future. The article explores the implications of potential TikTok bans on the creator economy, including the impact on content creators, brands, and the wider social media landscape. TikTok bans could disrupt the livelihoods of content creators who rely on the platform for audience engagement, brand partnerships, and monetization opportunities. Brands may need to reassess their marketing strategies and diversify their platforms to mitigate risks associated with potential TikTok bans and maintain engagement with their target audiences. Despite regulatory challenges, the creator economy is resilient, with content creators and brands adapting to changes and exploring alternative platforms and monetization strategies.As a result, many countries have threatened or already implemented a TikTok ban. This has left many users and content creators on the app feeling uncertain about the future of their social media presence.In this article, we'll delve into the origins of the TikTok ban, explore the various factors that led to its implementation, and discuss what it means for the future of social media. We'll also examine the potential solutions to the issues that prompted the ban and what the industry can learn from this case study moving forward. Understanding How the TikTok Ban Started and What It Means The TikTok ban started in 2020 when former President Donald Trump signed an executive order banning the app. The order cited concerns over national security, claiming that the Chinese government could use the app to collect sensitive information from American users. The order gave TikTok's parent company, ByteDance, 45 days to sell its US operations to an American company.[caption id="attachment_12733" align="aligncenter" width="1024"] ByteDance CEO and founder Zhang Yiming reportedly made $3 billion in 2019 from TikTok's $17 billion revenues for that year. (Source: Bloomberg)[/caption]This sparked a legal battle that lasted for months, with ByteDance seeking to block the ban in court. However, the ban was eventually lifted after the US government approved a deal that saw Oracle and Walmart acquire a 20% stake in a new company called TikTok Global. However, the said deal was put on hold by US President Biden, according to a Wall Street Journal report.The TikTok ban was not limited to the US; other countries also expressed concerns about the app's security and privacy practices. India, for example, was one of the first countries to ban TikTok, along with dozens of other Chinese-owned apps, in 2020. The Indian government claimed that the apps were engaging in activities that were "prejudicial to sovereignty and integrity of India."Other countries that have banned or restricted TikTok include Pakistan, Bangladesh, and Indonesia. The bans have been motivated by various factors, including concerns over data privacy, national security, and the app's potential to spread misinformation and harmful content.The TikTok ban has significantly impacted the app's users, many of whom have built up large followings and businesses on the platform. In the US, TikTok has become one of the most popular apps among young people, with over 100 million active users as of 2020. TikTok has over 1.60 billion users worldwide in 2023, according to a DemandSage report. The ban threatened to upend the influencer industry, as creators faced losing their audiences and income overnight.The TikTok ban has also sparked a broader conversation about social media regulation and the responsibilities of tech companies. Critics argue that platforms like TikTok have too much power over user data and content and that they need to be more transparent and accountable in their practices. The ban has also highlighted the need for greater international cooperation on data privacy and security issues as tech companies increasingly operate across national borders.Here's a list of countries that have banned or have planned to ban TikTok:India: Banned TikTok on June 29, 2020, along with 58 other Chinese apps, citing national security and privacy concerns. The ban has since been lifted. Japan: In July 2020, Japan's Communications Ministry urged TikTok to do more to protect children from inappropriate content, but the app was not officially banned. United States: Attempted to ban TikTok in August and September 2020 due to national security concerns, but courts blocked the ban. A new executive order banning US transactions with eight Chinese apps, including TikTok, was issued in September 2021, but the ban was lifted in November 2021. Pakistan: Banned TikTok in October 2020 due to "immoral and indecent" content but lifted the ban 10 days later after TikTok promised to moderate content in accordance with local laws. Bangladesh: Banned TikTok in February 2021, citing concerns over the spread of pornography, obscenity, and misinformation. The ban was lifted in March 2021. Indonesia: Banned TikTok in July 2018 but lifted the ban a month after TikTok agreed to censor "negative content." Hong Kong: Banned TikTok in July 2020, citing national security concerns following the enactment of the National Security Law. TikTok subsequently withdrew from the Hong Kong market. Iran: Banned TikTok in May 2021, citing concerns over "immoral and obscene" content. Nigeria: Banned TikTok in July 2021, along with other social media platforms, after they were used to organize protests against police brutality. The ban was lifted in November 2021. Russia: Banned TikTok in January 2021 for violating local regulations, including the alleged failure to remove content related to drug use and pornography. The ban was lifted in April 2021 after TikTok agreed to remove banned content.[caption id="attachment_12732" align="aligncenter" width="1024"] India bans TikTok and other Chinese apps after border clash with China. (Source: Wall Street Journal)[/caption] How TikTok Became a Political Battleground TikTok's journey from a social media sensation to a political battleground is a complex story that involves technology, geopolitics, and shifting global power dynamics. The app's Chinese ownership is at the heart of the controversy, which has raised concerns about national security and data privacy.China has emerged as a major player in the global technology industry in recent years, with companies like Huawei, Tencent, and Alibaba dominating the market. This has raised concerns in some Western countries, particularly the United States, about the potential for Chinese companies to use their technology to spy on foreign governments or steal sensitive information.TikTok's meteoric rise in popularity in the US and other Western countries put the app squarely in the crosshairs of these concerns. The politics of the TikTok ban intersected with the larger geopolitical tensions between the US and China. The Trump administration's aggressive stance towards China included a trade war, technology restrictions, and increased scrutiny of Chinese companies operating in the US. The TikTok ban was seen by many as part of this larger effort to counter China's economic and technological rise.However, the TikTok ban was not without its critics, who argued that it was an overreach of government power and could negatively affect the US economy and its relationship with China. The ban also faced legal challenges and opposition from some in the tech industry, who saw it as an attack on innovation and free speech.The controversy surrounding TikTok highlights the complex interplay between technology, geopolitics, and national security concerns in the modern world. As countries become increasingly interconnected and reliant on technology, these issues will likely become even more pressing, requiring careful consideration and engagement from governments, companies, and individuals alike. What Does The TikTok Ban Mean for the Social Media Marketing Industry? [caption id="attachment_12731" align="aligncenter" width="1024"] The TikTok download page is on Google's Play Store. (Source: Obi - @pixel7propix on Unsplash)[/caption]The TikTok ban has raised questions about the future of social media regulation. It has highlighted the need for greater oversight and accountability in the industry, especially regarding data privacy and national security concerns. Other social media apps like Facebook and Twitter are also facing increased scrutiny over their handling of user data.This ban has also raised concerns about the potential consequences of increased regulation. Some fear it could stifle innovation, leading to a less dynamic and competitive industry. Others argue that greater regulation is necessary to protect users and prevent abuse.The debate over social media regulation is ongoing, with experts and policymakers weighing the costs and benefits of different approaches. One potential solution is creating a regulatory body specifically dedicated to overseeing social media companies. This body could set data privacy and security standards, monitor content for harmful or illegal material, and ensure that companies comply with relevant laws and regulations.Another potential approach is strengthening existing laws and regulations governing the tech industry. For example, the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the US aim to protect user data and give users greater control over how their data is used.Ultimately, the future of social media regulation will depend on a range of factors, including political will, public opinion, and technological innovation. As social media companies continue to evolve and expand, it will be important for policymakers to keep up with these changes and ensure that users are protected, and their rights are respected. A Case Study in National Security Concerns and Corporate Responsibility [caption id="attachment_12730" align="aligncenter" width="1024"] While most in the US government favor a TikTok ban, a few influential American politicians have joined movements to oppose the ban. (Source: Politico)[/caption]The TikTok ban has raised important questions about national security concerns and corporate responsibility. On the one hand, there is a legitimate concern that the Chinese government could use the app to collect sensitive information from American users. On the other hand, the ban has also raised questions about the role of corporations in protecting user data and ensuring transparency.TikTok has argued that it takes data privacy and national security concerns seriously and has implemented measures to address them. However, the ban has raised questions about whether TikTok is doing enough to protect user data and ensure transparency.One issue with TikTok's handling of user data is its use of algorithms to curate and personalize content for each user. While this can improve the user experience, TikTok also collects a large amount of personal data from its users, including information about their preferences, behaviors, and location.Critics argue that this data could be used for nefarious purposes, such as targeted advertising or even espionage. TikTok denied wrongdoing and stated that it stores user data in the United States and Singapore, not China.The TikTok ban also raises questions about the role of corporations in protecting national security. While TikTok may be a private company, it still operates within the United States and handles sensitive user data. Some argue that this creates a responsibility for TikTok to be transparent about its practices and ensure that it does not risk national security.At the same time, the TikTok ban also raises concerns about the potential for government overreach and interference in private industry. Some argue that the ban was politically motivated and not based on any real evidence of wrongdoing by TikTok.The TikTok ban serves as a case study in the complex and evolving relationship between national security concerns and corporate responsibility. As the debate continues, it will be important for all stakeholders to work together to find solutions that protect both national security and user privacy. The TikTok Ban and Its Effects on the Creator Economy [caption id="attachment_12729" align="aligncenter" width="952"] The world's most popular social networks, and who owns them. (Source: VisualCapitalist.com)[/caption]The TikTok ban has had a significant impact on the influencer marketing industry. Many creators who had built up large followings on the app were suddenly faced with the prospect of losing their audience and their livelihoods. Some content creators have migrated to other platforms like Instagram and YouTube, while others have struggled to replicate their success outside of TikTok's unique format.The TikTok ban has also highlighted the precarious nature of the creator economy. Many creators rely on the top social media platforms like Facebook and TikTok for their income, but they have little control over the platforms themselves. The ban has raised questions about the need for greater protections and support for creators, including more transparent monetization models and greater control over their content.One issue with the creator economy on TikTok is the platform's algorithm-based approach to content distribution. Creators who rely on the app for income may find it difficult to maintain their audience if the algorithm changes or if the app is banned in certain countries. Additionally, TikTok's monetization options are still relatively limited, with most creators relying on brand partnerships or merchandise sales rather than direct monetization from the platform itself.The TikTok ban has also highlighted the need for greater diversity and representation in the creator economy. Many of the app's top creators are young, white, and conventionally attractive, which has led to criticism that the app's algorithm is biased toward these types of creators. The ban has raised questions about the need for more support and opportunities for underrepresented creators, including those from marginalized communities.This TikTok issue has significantly impacted the influencer industry and the creator economy. It has highlighted the need for greater protections and support for content creators and agencies and more diversity and representation in the industry. As the influencer industry continues to evolve, it will be important for all stakeholders to work together to create a more sustainable and equitable ecosystem for creators. What's The Future of TikTok and Social Media? The TikTok ban has had significant political, economic, and social ramifications. It has raised important questions about data privacy, national security, and corporate responsibility and has highlighted the need for greater oversight and accountability in the social media industry. FAQ: Why is TikTok facing regulatory challenges and potential bans? TikTok is facing regulatory challenges and potential bans in various countries due to concerns about data privacy, content moderation, and national security issues associated with its Chinese ownership. How would a TikTok ban affect content creators? A TikTok ban could disrupt the livelihoods of content creators who rely on the platform for audience engagement, brand partnerships, and monetization opportunities, potentially leading to loss of income and audience reach. What can content creators do to prepare for a potential TikTok ban? Content creators can diversify their platform presence by exploring alternative social media platforms, building their own websites or communities, and engaging with audiences through email newsletters or other channels. How would a TikTok ban impact brands and marketing strategies? A TikTok ban could prompt brands to reassess their marketing strategies and diversify their platforms to mitigate risks and maintain engagement with their target audiences through alternative social media channels. Is the creator economy resilient in the face of potential TikTok bans? Yes, the creator economy is resilient, with content creators and brands adapting to changes and exploring alternative platforms and monetization strategies to continue thriving in the digital landscape.As the ban is lifted and TikTok continues to grow in popularity, it will be interesting to see how the app evolves and how it addresses these concerns. It is clear that social media regulation is a complex and multifaceted issue. Still, one thing is certain: the TikTok ban has put a spotlight on the industry and sparked an important conversation about its future.Now that TikTok is already ban-free worldwide and you're a marketer seeking to leverage the platform's efficient advertising power be sure to read our post, How To Stand Out On TikTok And Make Money Out Of It. By understanding the evolving landscape of social media and the unique features of TikTok, businesses can successfully engage with younger audiences and build brand awareness on this powerful platform.

Read Blog

How to Stitch on TikTok: The Ultimate Guide

Knowing how to stitch on TikTok may seem like an overwhelming undertaking, but it’s actually fairly simple once you get started. With the right tips and tricks, you can make stitched content that looks so professionally made that you’ll be attracting attention in no time! This guide will walk you through all the steps of how to stitch on TikTok 2022 so you can grow your channel and start getting some real followers.TikTok, the video app owned by Chinese media giant ByteDance, has become an instant hit with both teens and adults in the West. But there’s one feature of the platform that most people don’t even know exists—something called "stitch." But what exactly is stitching, and how do you do it on TikTok? In this guide, we'll teach you everything you need to know about how to stitch on TikTok—from the basics to the advanced techniques. Would you like to learn how to stitch a video on TikTok? When embarking on your TikTok journey, the prospect of mastering the art of stitching can open up a whole new realm of creative possibilities. As someone eager to enhance your content creation skills on this dynamic platform, the ability to seamlessly stitch videos together is a game-changer. This ultimate guide on how to stitch on TikTok has become the go-to resource for many of us, providing invaluable insights into the techniques, tips, and tricks that elevate our videos to a whole new level. From storytelling to collaboration, stitching opens up a world of creative opportunities, and this guide can serve as our compass in navigating this feature effectively. When you master how to do stitch on TikTok, you can't stop because your creative juices will be flowing incessantly! The allure of stitching lies in its collaborative nature, allowing us to connect with other TikTok creators and build engaging narratives that extend beyond our individual content. This will not only walk you through the technical aspects of stitching but also inspire you with real-world examples of how TikTok creators have leveraged this feature to go viral. Understanding the intricacies of timing, transitions, and creative continuity can become second nature if you adhere to the comprehensive insights offered in this guide. As we explore the various ways to stitch on TikTok, we can infuse our content with a collaborative spirit that resonates with the vibrant TikTok community. Stitching on TikTok isn't just about merging videos; it's about crafting compelling stories and engaging experiences that captivate audiences. You can make this guide your trusted companion to equip you with the knowledge to seamlessly integrate stitching into your content strategy. From duets to reactions, the possibilities are endless and armed with the insights from this ultimate guide, you’ll be ready to weave your creative narrative into the diverse tapestry of TikTok's content landscape. So, are you ready to learn how to stitch videos on TikTok? Let's get it on! Key TakeawaysUnderstanding how to stitch on TikTok opens up new creative possibilities and opportunities for engagement. Stitching involves integrating segments from other users' videos into your own content, encouraging collaboration and community interaction. Enabling the Stitch feature on TikTok requires adjusting privacy settings to permit stitching functionality. Users may encounter challenges with stitching, such as technical issues or limitations imposed by device compatibility. Stitching on TikTok does not support direct use of pre-recorded videos from the camera roll.What is Stitch on TikTok?TikTok Stitch is a new way of creating TikTok videos that has quickly become popular on the app. This feature was added to the platform in September 2020. According to users, stitch is TikTok’s version of Snapchat’s lenses and Face Swap on Instagram Stories, except it allows you to stitch clips from someone else's video and incorporate it into your own video.A TikTok Stitch can't be longer than five seconds, and not all TikTok videos can be stitched.How Can I Enable Stitch on TikTok?A quick look at how to enable the Stitch feature on TikTok.To enable stitch on your TikTok account, follow these simple steps:Open TikTok and tap the three dots in the top right corner of your user page screen. This will take you to "Settings and Privacy."From there, you can scroll to "Who can stitch your videos."You can select "Friends," "Everyone," or "No One" depending on your preference. And even after you've selected this option from privacy settings, you can still customize who can stitch each of your videos before posting them.TikTok allows you to toggle the "Allow Stitch" button every time you post so you can change your preference on individual videos.Why Can't I Stitch a Stitch on TikTok?While TikTok Stitch is fairly a new feature of the app, there seems to be a problem with stitching on TikTok. Numerous users have reported that they can't seem to stitch a stitch on the app, no matter how hard they try. Some say their stitches just don't appear, while others claim the app crashes when they attempt to stitch.Now, there are a few reasons why these things happen. For one, not all TikTok video creators have enabled the Stitch feature on their content. This means you can never add anything to the existing video. If your TikTok app always crashes, maybe it needs updating. It might also be because there's something wrong with your phone or tablet.If you're experiencing difficulty stitching on TikTok, it might be worth trying another app or updating your device software.Can You Stitch a TikTok with a Video from Camera Roll?With stitching, you can easily combine different shots into one video that's perfect for sharing with friends and family.One of the most common questions asked when learning how to stitch on TikTok is: can you stitch a pre recorded video on TikTok? Unfortunately, you can't upload or use a pre-recorded video from your camera roll when stitching. If you want to know how to stitch on TikTok from camera roll, the best way is to download the video you want to stitch, edit it, and upload it with your new video.There are several ways to do this, but the simplest is to use an app called VideoStitch. This app allows you to edit and stitch together videos from your camera roll, making it possible to create a new video out of pieces of preexisting footage. You can also use a more advanced app like Clips or iMovie if you want to get more creative with your stitches.Either way, before you start stitching, be sure to copy the important parts of the video you want to keep intact so you don't lose anything in the process.How to Stitch on TikTok with SoundTo make a stitch video on TikTok, follow these simple steps:Launch TikTok and open the camera.Tap on the screen to open the editing tools.Select the stitches tool from the toolbar and drag it over to your desired spot on the video.Press down on the scissors icon in the bottom right corner of the screen and start cutting your stitches close to each other, making sure they're all staggered evenly across your entire stitch area.To add a new stitch, just hold down on the scissors icon and start stitching again in an opposite direction from where you last cut.When you're finished stitching, tap on OK in the top left corner of the editing tools window to save your video and preview it in fullscreen mode before exiting TikTok.If you want to add sound to your TikTok stitch, here are a few tips to get you started:First, make sure your audio file is in the correct format for TikTok. Many apps allow you to import MP3s, but some (like TikTok Studio) require that the audio be in a specific format called "TikTok Audio." If your audio isn't in this format, you can try converting it using a third-party app.Second, make sure your audio is loud enough. You may need to adjust the volume on your phone or device before uploading your video.Lastly, choose the right location for your sound clip. Some people prefer to have their sounds played during the intro and outro of their videos, while others like to place them throughout the video.Tips for Making Your Stitch Videos More SuccessfulKnowing how to stitch on TikTok is a great way to showcase your video editing and creative skills, but it can be hard to make them successful. Here are some tips to help you get the most out of your videos:Make sure your videos are well-producedNot only do well-produced videos look professional, but they're also more engaging and user-friendly than poorly made ones.This means having good lighting, a good camera, and proper editing. Good production will help make your videos look polished and professional, which in turn will help increase viewership and engagement.Use interesting and engaging content to draw viewers inInterested viewers will stick around longer, which will increase the chances of them following your TikTok account and watching more of your content. So, try to come up with topics relevant to your audience and make sure to cover all the bases when creating your videos.Make sure also there's a balance between funny moments and informative ones. Finally, don't forget to create catchy titles that capture the viewer's attention.To create engaging content, you can try using the tool in this SmarterQueue review.Make sure your voice is clear and easy to understandThis will help viewers connect with what you're saying and make them want to watch your videos again and again. Here are some tips for making your voice sound clear:Practice speaking out loud before recording anything. This will help you get used to how your voice sounds when recorded and also help you avoid any distortion or hesitation during filming.Utilize a microphone specifically designed for recording video content. These microphones are designed specifically for capturing sound in a quality way, which will result in clearer videos overall.Use proper pronunciation when speaking English. It can be difficult to get the correct pronunciation when speaking English, but it's important to practice regularly if you want your videos to sound professional.Be sure to post regular updates on your progressThis will help keep your viewers interested in watching your videos, and may even encourage them to try out how to stitch on TikTok themselves! Posting regular updates on your progress will also mean you're invested in your craft and that you're working hard to create a great video. Additionally, you can use this technique to promote other aspects of your life, such as new music releases or blog posts.Promote your videos online and through social media channelsSocial media can be one of the most important ways to spread your message.When you create a new TikTok stitch video, be sure to promote it online and through social media channels to increase viewership. By promoting your videos, you’ll attract more viewers who will want to see what you’ve got. Here are some tips on how to promote your videos:Share your video on social media platforms like Facebook, Twitter, and Instagram. This will help get the word out about your video and build interest in it among your followers.Use keywords in your title and description when uploading your video so it appears as though people are searching for related content. This will help bring in more viewers who are specifically interested in what you have to offer.Make use of tagging features on TikTok to categorize your videos by topic or genre.Post your videos on your website or blog or submit them to video hosting sites.Try marketing your videos directly to other TikTok users by creating ad campaigns, sending out targeted tweets, or through influencer marketing.Use a promotion tool like the one in this Facelift Cloud review.Utilize feedback from viewers to improve future videosOne of the best ways to make your TikTok stitch videos more successful is to utilize feedback from viewers. By getting user feedback, you can improve your content and make future videos even better.You can get user feedback by using social media or survey tools. In this way, you can gauge what people like and don’t like about your videos and make changes based on that information.Feedback also helps you know which topics are popular and which ones need more attention. So, keep experimenting with different types of content to see what works best for you.Finally, be sure to thank your viewers for their inputs. It shows that you value their opinion and appreciate the effort they put into watching your videos.Best Examples of TikTok Stitch VideosHere are some of the best stitch videos on TikTok:NBA: Tell Me You’re an NBA Fan Without Telling Me You’re an NBA FanThere's a growing trend of NBA fans stitching together their own TikTok videos. Brands can take advantage of this by giving people a prompt, in this case, "Tell me you're an NBA fan without telling me you're an NBA fan." Then, followers stitch the video into their own before responding. This style is a great way to get people engaged and talking about your brand.Urban Decay: Prince 4 Ever CollaborationProduct launches have become increasingly popular over the past few years, as companies try to find new and innovative ways to stand out from their competitors. The Prince 4 Ever Collaboration is a great example of how TikTok Stitch can be part of a product launch.According to social media posts, people have been clipping eyeshadows into their videos to create unique looks. This seems to be working because the products are generating a lot of excitement and people are getting behind them. If anything, TikTok stitch is a powerful way to reach a wider audience.Amazon Prime Video: Michael B. Jordan ClipAmazon Prime is perfectly placed for TikTok Stitch. After all, it has access to endless amounts of video content. This means you can find any type of video you need to make your TikTok Stitch video perfect.In this case, the Michael B. Jordan video clip was used by people to stitch into their own video. This makes people wonder what's going on in the scene, creating a fun and thrilling reaction at the same time. It's a simple format, but it's an effective way to expand your reach and drive engagement. FAQWhat is Stitch on TikTok?Stitch is a feature on TikTok that allows users to incorporate segments from other users' videos into their own, fostering collaboration and creativity. How Can I Enable Stitch on TikTok?To enable Stitch, adjust your privacy settings on TikTok to allow for stitching functionality and customize preferences for individual videos. Why Can’t I Stitch a Stitch on TikTok?Users may face difficulties due to various factors such as app glitches, incompatible devices, or content creators not enabling the Stitch feature on their videos. Can You Stitch a TikTok with a Video from Camera Roll?TikTok does not support the direct use of pre-recorded videos from the camera roll for stitching. However, users can utilize third-party apps to edit and stitch videos before uploading them to TikTok. How to Stitch on TikTok with SoundStitching on TikTok involves arranging and editing clips within the app. Users can incorporate sound into their stitch videos by ensuring proper audio format and adjusting volume levels before uploading.Create Your Own TikTok Stitch Video NowThe data shows how the watch rate of TikTok is increasing regardless of the profile size. | Image Source: Digital Information WorldWhether you're a novice or an experienced TikToker, these "how to stitch on TikTok" tips will help you perfect your videos. So go forth and stitch up some sick clips. And don't forget to share your finished product—people would love to see them!For more TikTok marketing strategies, read this post: "TikTok Influencer Marketing Guide: Campaigns and Influencers."

Read Blog

8 Ways to Adapt to Instagram Changes Before Your Competitor Does

Instagram is an ever-evolving social media application. This visual-centric platform updates the working algorithm and rolls out new features frequently to provide a seamless user experience while beating the competition.Whether you're an individual, content creator, or brand marketer, keeping up-to-date with Instagram changes and optimizing your strategies is crucial. So, you can stay ahead of the competition, enhance engagement, expand followers, and accomplish your goals without any hindrance. Furthermore, you shall avail the support of Trollishly to amplify your exposure and strengthen your Instagram presence.But how can you keep up with all the changes happening on Instagram and adapt to them before your competitors? No idea? That's okay! This article will assist you in discovering Instagram changes earlier and amaze your audience with appealing content. Key TakeawaysAdapting to Instagram changes is crucial for staying relevant and competitive on the platform. Staying informed about Instagram updates helps you optimize strategies, expand followers, and enhance engagement. Methods for staying informed include following official Instagram accounts, networking with influencers, and joining online communities. Adapting early to new features and trends helps differentiate from competitors and attract more followers organically. Analyzing insights regularly and prioritizing quality content are essential for maximizing success on Instagram​.Why It's Crucial to Adapt to Instagram Updates? Adapting to Instagram changes is essential because it enables users to stay relevant and competitive on the platform. No matter how long you have been on Instagram, being unaware of the updates and continuing with the same strategies may impact your growth. There are chances to fall behind your competitors and lose engagement with your audience. So let us discuss some significant reasons to discover Instagram changes now. #1 Stick to the Instagram Algorithm As everyone knows, there is no golden formula to succeed on Instagram. But understanding the application and its working algorithm helps create platform-based content. As you stick to the algorithm, it may recommend your content to more audiences than you expect. #2 Shine Out from the Crowd Social media experts recommend to be an early bird that catches Instagram updates as soon as possible. Then, please choose the one that resonates with your niche and consider them in your current content strategies. This will definitely help you to differentiate yourself from competitors and attract more followers organically. #3 Reap the Rewards of the Latest Features Instagram applications always come up with excellent features. Taking advantage of brand-new features and creating content engages your audience and excites them more than ever before. Therefore, it will be beneficial for content creators, influencers, and brands to garner good results and attain the objectives in a better way. #4 Enhance Reach & Engagement While all Instagram users share regular content, creating and uploading content in different formats with the hottest feature makes all the difference. This dramatically helps maximize reach and engagement and grow your profile to a great extent. #5 Elevate Your Success Rate Adapting to Instagram changes earlier portrays that you're a forward-thinking and innovative person or brand among your audience. It also represents how you always look for ways to engage with your followers and potential audiences in different ways. As a result, you will attract more followers and get better engagement on the platform. #6 Save Your Time & Effort Imagine you are following a no longer effective strategy on the Instagram platform; your efforts and resources may go in vain. But when you grab the latest update and tweak the necessary changes in your plan to keep moving forward. How to Stay Informed About Instagram Changes & Adapt Them ASAP? Before you can adapt to Instagram changes, you'll need to know about the latest developments in the platform. Below are some methods for doing just that. 1. Follow Official Instagram Accounts One of the simplest ways to stay informed about Instagram is to follow official Instagram accounts. For instance, search and stay connected with profiles like Instagram, CEO, and other officials.Network with influencers and industry experts as they have early access to features and updates. So you can sneak peek into changes that will reflect on Instagram now or in the future. 2. Spend Time to Stay Up-to-Date Amidst your busy schedule, it may be overwhelming to keep up with the constantly changing Instagram updates regularly. However, you should spend valuable time getting the updates if you really want to be successful.Instead of searching for information in a single day, practice the habit of checking industry-related news, newsletter, blogs, and other digital platforms. Therefore, you come to know about any changes that may happen on Instagram and be prepared for them. 3. Stay Active on Popular Social Media Instagram is one of the incredible social media channels. But remember that it is a part of the social media landscape. Apart from this photo-sharing platform, there is a plethora of social media out there.Concentrating on a single platform is a good idea. However, establish your presence across multiple platforms like Facebook, TikTok, and YouTube to analyze the trend. For instance, most of the trends are born on TikTok so that you can predict the current trends and get ready to include them in your Instagram content. Implementing the updates earlier than your competitors positions your profile on the platform for sure. 4. Join Online Communities Search for online communities with like-minded people who discuss Instagram's evolution. You can get information and insights about social media changes, trends, and features here. Also, build your Instagram community or join hands with existing communities to know the possibilities of changes in the respective platform. 5. Watch Out for App Updates If you get a notification of the Instagram update, be the first to upgrade your application and analyze the changes made. Whenever there is an update for the app, it may be a clue that something new has arrived on the Instagram platform. 6. Make Use of Beta Versions Most of the time, Instagram tests a specific feature with a limited number of users before rolling it out to the public. When you take advantage of the beta version of Instagram, you can experience the new features before anyone and prepare yourself for the change. 7. Never Compromise on Quality In fact, Instagram constantly evolves with new updates. It doesn't mean that everything will change. Remember that the fundamentals of the app remain the same, but some features or in-app resources may change.Quality over quantity matters! So create high-quality content, including eye-catching images or high-resolution videos, captivating captions, relevant hashtags, and a call to action in all the posts you share on your Instagram profile. Irrespective of niche, your content should be in such a way that it gives value to your audience. In addition, you shall buy instagram likes to boost your engagement rate and make your content viral-worthy instantly. 8. Analyze Insights Regularly The Analytics tool is a boon for Instagram users to understand your target audience, their previous behavior on the app, and the content they would like to consume. Take a look at the content that has performed well and gather insights to optimize your content later. If any trends performed well in recent times, determine what works well and share similar content in the near future. FAQWhy is it crucial to adapt to Instagram updates? Adapting helps you stay relevant, competitive, and engage with your audience effectively. How can I stay informed about Instagram changes? Follow official accounts, network with influencers, spend time staying up-to-date, and join online communities. What are the benefits of adapting early to Instagram changes? Early adaptation helps differentiate from competitors, attract more followers, and maximize engagement organically. How can I make the most out of Instagram features and trends? Utilize beta versions, analyze insights regularly, and prioritize quality content creation to maximize success. What strategies can I use to adapt to Instagram changes effectively? Strategies include staying informed, adapting early, analyzing insights, and prioritizing quality content creation.The Bottom Line Instagram never fails to surprise us! It often releases updates and features to maximize the potential of the platform. So make sure to stay informed about Instagram changes and create customized strategies accordingly.By utilizing these simple yet effective strategies outlined in this article, you can stay ahead of the curve and make the most out of the platform. So, what are you waiting for? Start adapting today!Thanks for reading! Do you find this article beneficial for your Instagram growth? Feel free to share it with your friends who would be interested.

Read Blog

66 TikTok Marketing Statistics: Trends, Analysis, and Market Share

TikTok is relatively new to the dynamic world of social media. However, it’s hard to deny its growing fame and popularity, particularly among the younger generations. The platform is renowned for its focus on short and viral-ready videos, but there are still numerous ways for brands to succeed should they want to market and advertise on TikTok. One good first step towards this success is to gather and study the TikTok marketing statistics 2024. For TikTok to make sense to and align with your brand, you must have a good grip on the essential statistics, such as demographics, user behavior, and financial costs. This data could open your eyes to the opportunities and risks awaiting your brand. They could also help you aim for accurate targets and objectives while dodging away from possible threats. We want to help you get the much-needed statistics and facts. Hence, we’ve curated this list of TikTok marketing statistics 2024. Check them out below!  Key TakeawaysTikTok has rapidly expanded its global user base, reaching over 689 million active users worldwide, making it an essential platform for digital marketers. The app is especially popular among younger demographics, notably Gen Z, who engage heavily with its short-form video content, creating numerous marketing opportunities. Users not only browse but also interact multiple times daily, demonstrating the platform's high engagement rates which are crucial for sustained marketing impact. TikTok continues to enhance its advertising features, offering diverse ways for brands to monetize their presence, from in-feed ads to sponsored challenges.TikTok Users Statistics [caption id="attachment_5479" align="aligncenter" width="1024"] TikTok users are rapidly increasing not just in the younger generation but also in the middle-aged group.[/caption]Have you ever wondered how many TikTok users are there 2024? Knowing the current user trends and statistics is vital in building a solid social media marketing strategy. Here are some facts about TikTok users by country 2024:As of July 2024, the platform has 689 million active users worldwide.  In the US, the number of monthly active users is 100 million.  TikTok's Chinese version, Douyin, has 600 million daily active users. This figure equates to 1.2 billion daily worldwide active users for both versions of the app.  Meanwhile, there are over 100 million users in Europe, 17 million in the United Kingdom, and 11 million in France and Germany.  You may ask, “Which country has the most TikTok users 2024?” It’s no other than the United States. Statistics reported that the country has over 65.9 million users. TikTok Demographics Statistics Looking at the TikTok demographics 2024 will help you understand the scope and limitations of the social media platform. As a result, you’d be able to get a good grip on the target age group and gender for your ads. If you’re looking at the TikTok age demographics 2024, 25% of TikTok users are teenagers, while 22.4% are aged 20-29. Meanwhile, 62% of TikTok users in the US alone are aged 10-29 in 2020.  Before 2021, males comprised 53% of TikTok users, while 47% were female.  In 2021, the number of female TikTok users in the US was 61%, and 16.4% were teenagers. Moreover, the majority of users in the United States are below 30 years of age. Twenty percent of users are in the 30-49 age group, 14% are among the 50-64 age group, and only 4% are aged 65 and up.  25% of GenZ users claim to most likely use the app amidst a ban, while only 9% claim to do otherwise.  Moreover, 29% of teenagers consider TikTok as their favorite social media app.  20% of TikTok users have a household income of more than $75,000.  On the other hand, Japanese users have a more balanced approach to TikTok usage. Only 15% of the country’s users are teenagers, while 12.1% are in their 40s. TikTok Growth Statistics [caption id="attachment_5481" align="aligncenter" width="1024"] Every day, more users create different TikTok accounts. And the platform's popularity isn't stopping anytime soon.[/caption]TikTok has undeniably grown to become one of the, if not the most, popular short-video-sharing platforms. Check out the app's worldwide overall growth and its popularity across countries: The TikTok app is available in 75 languages and 155 countries.  Before TikTok got banned in India and Pakistan, it had over 200 million active users and 43 million downloads in both countries, respectively.  In 2019, India's first temporary ban of the app cost 15 million new TikTok users.  As for some European countries, Poland has 88.6% of TikTok downloads; Norway comes second at 52.4%; Sweden at 33.2%; the Netherlands at 32.1%; and Denmark at 25.1%. Moreover, the UAE has 24.9% of TikTok users; Germany has 18.7%; the Czech Republic at 18.9%; New Zealand at 18.5%; and Spain has 15.6% users.  TikTok is the first-ever non-Facebook mobile application that reached three million global downloads. In the first half of 2021, TikTok is the most downloaded non-game app and the highest-grossing app globally. It almost reached 383 million first-time installations and a $919.2 million estimated customer spending. TikTok Revenue Statistics Looking at the revenue statistics of the app should be one of the primary steps to take if you want to pursue digital marketing. This step helps you see whether the platform is flourishing or going bankrupt and if you’ll get a good profit out of it. Check out these significant TikTok marketing statistics 2024. During the 4th quarter of 2019, TikTok's revenue skyrocketed to over 300% from the same period in the previous year.  79% of the app's revenue comes from China, while 8% is from the US. ByteDance, who owns TikTok now 2024, has an estimated value of $100 billion and is considered the most valuable startup in the world. TikTok Usage Statistics [caption id="attachment_5480" align="aligncenter" width="1024"] TikTok is indeed a colorful and exciting platform—the best medium to go creative and authentic.[/caption]Seeing the usage trend of TikTok proves beneficial because you can witness and gauge how much users would use the app. Once you see positive growth in this trend, you know that your ads are in the right place. How popular is TikTok 2024? Seventy-five percent of downloaded apps are accessed by users once and then entirely forgotten afterward. However, 90% of TikTok users open the app and their accounts daily.  9 out of 10 TikTok users access the app several times a day.  Meanwhile, general users access the platform 38-55 times each day. That's double the times users would open Twitter.  The average usage time of the app is 52 minutes a day, and every session takes about 10.85 minutes.  68% of users spend their time watching videos uploaded by other users, 55% upload their personal videos, and 59% log in and do nothing.  On average, Android users spend 13.3 hours on TikTok per month.  In 2020, TikTok was the most popular downloaded iPhone app.  If you want to know your video insights on TikTok, you may check this Vyrill review. TikTok Engagement Rate Statistics Since TikTok has millions of users, it's no surprise that engagement rates in the app would come out relatively high. And you must know the engagement rates within the platform because it could help you decide whether TikTok is worth investing in for digital marketing. In 2020, the average engagement rate in the app was 17.5%.  TikTok is one of the most engaging platforms today, with daily usage of 52 minutes per day and an engagement rate of 17.5%.  Between 2017 and 2019, the app's engagement rates in the US alone skyrocketed by 1,533%.  In 2020, a TikTok account with at least 100,000 followers possesses an engagement rate of 5.30%, while a Twitter and an Instagram account with the same number of followers only have an engagement rate of 0.30% and 1.10%, respectively.  TikTok influencers in the United States are known to have a higher average engagement rate of 17.99% than international influencers with only a 15.86% average engagement rate. TikTok Creators' Earning Statistics [caption id="attachment_5484" align="aligncenter" width="1024"] The most popular TikTok influencers are earning not just millions but billions on the app—such an impressive way to earn a dime![/caption]Like most social media platforms, TikTok also has famous creators and influencers earning bucks after buck. Find out who they are, how they make money, and how much they’re earning through the TikTok marketing statistics 2024 below:A TikTok influencer or video creator with 500,000 followers and great engagement levels may expect to receive up to $450 gifts on average. They may redeem these gifts in cash.  A standard TikTok influencer may make money through brand partnerships, selling merchandise, cross-promotions, and brand events.  In 2020, a famous creator, Charli D'Amelio, was estimated to have an annual earning of $4 million.  The highest-paid TikTok star in 2020 was Addison Rae with an estimated earning of $5 million, followed by Charli D'Amelio with $4 million, Dixie D'Amelio with $2.9 million, Loren Gray with $2.6 million, and Josh Richards with $1.5 million.  TikTok reportedly pays $500 to create an account and post content. If you’re a newbie influencer trying to grow your followers on TikTok, you may check this Tailify review.  TikTok Content and Creators Statistics TikTok is a platform filled with interesting and diverse content from various creators worldwide. By finding out the best-performing creators and content, you can weigh the kind of content to create and the creators you could tap should you decide to market on TikTok. Entertainment content was the most viewed in 2020. The category accumulated 443.3 billion hashtag views. The second most-viewed category was 'dance.' It accumulated 150.3 billion hashtag views.  Following the first two categories are pranks with 54 billion hashtag views, sports and fitness with 43.3 billion, DIY and home renovation with 28.6 billion, beauty and skincare with 21.8 billion, and fashion with 17.5 billion. This year, the mentioned figures have long increased, and the entertainment category now has over 535 billion views. Because music drives TikTok, the number of songs that surpassed 1 billion video views is 176.  The top hit 'Dreams' by Fleetwood Mac hit the Billboard charts again and tripled in sales after using the song in a viral video. In 2020, the top three leading creators in the entertainment category are Zach King (@zachking) with 44.5 million followers and 496.1 million likes, followed by Liza Koshy (@lizzza) with 22.2 million followers and 211.2 million likes, and Brittany Broski (@brittany_broski) with 4.2 million followers and 93.6 million likes.  In 2020, The most followed and most liked TikTok creators are under the dance category. Charli D'Amelio (@charlidamelio) had 60.7 million followers and 4.2 billion likes, while Addison Rae (@addisonre) gained 44.4 million followers and 2.4 billion likes.  Charli D'Amelio is still the most followed TikTok star and creator in 2024, and her followers rapidly grew to over 118 million.  Just recently, the app created a Creator Fund of $1B.2024 TikTok Marketing Statistics Benchmarking other brands' TikTok marketing experiences could help you leverage your TikTok marketing strategies, techniques, and overall business venture. It would also give you a heads-up on what to expect, such as the costs, benefits, and risks when investing in TikTok digital marketing. TikTok ads are worth $10 per cost per mille (CPM), or cost per 1,000 impressions.  Brands should spend a $500 minimum on a campaign to gain better results.  In TikTok, a brand takeover ad costs approximately $50,000 with a minimum of five guaranteed impressions. Hashtag challenges cost $150,000 per week, while In-feed ads cost $10 per impression. Experienced marketers suggest that brands budget at least $1,000 for a single campaign.  The 90-year-old beverage company, Ocean Spray, gained 15 billion media impressions in a month by just doing a single thing.  In 2020, the 3rd most common search query on YouTube is “TikTok.” Regarding YouTube, the platform’s Shorts feature has 3.5 billion views in a single day. TikTok for Business Statistics Business statistics show how beneficial and effective TikTok is in expanding your brand. Check these data to see if the platform is a perfect fit for your business:A good 50% of TikTok's best-doing ads appeal to users’ emotions by keeping things real and relatable.  25% of TikTok's higher 6-second watch-through rate is accredited to vertical videos. Meanwhile, 72% of marketing professionals prefer the TopView ad format. Additionally, it has the lowest annoyance level, skips preference, and highest attention level. It ranks first in credibility and other CTA attributes.  Between May 2018 and April 2019, TikTok in-app spending increased massively by 500%, resulting in revenues of $7.4 billion. FAQ:Why is TikTok important for marketers? TikTok offers unparalleled access to a young, engaged audience, making it a pivotal platform for brands targeting this demographic. What trends dominate TikTok marketing? Trends include leveraging viral challenges, using popular music to increase content reach, and creating engaging, authentic video content that resonates with users. How often do TikTok users engage with the app? TikTok's addictive format ensures that many users access the platform multiple times daily, providing frequent opportunities for brands to engage with them. What demographic is most active on TikTok? While predominantly popular among teens and young adults, TikTok is increasingly attracting a broader range of age groups, expanding its marketing relevance. What opportunities does TikTok offer to advertisers? The platform allows for creative campaign strategies through its various ad formats, interactive content capabilities, and a highly engaged user base.Hop on the TikTok Marketing Trend Now  [caption id="attachment_5483" align="aligncenter" width="1024"] If you're not convinced yet on the popularity of TikTok through the years, here's a good summary to encourage you to hop on the trend. | Source: SensorTower[/caption]TikTok, despite its novelty in the world of social media, has proven to be a popular app loved by billions of people from many parts of the globe. More so, numerous brands and marketers have grabbed every opportunity the TikTok craze has to offer. So, if you want to hop on, study the Tiktok marketing statistics 2021 and make sure to take the leap carefully and strategically.Want to know more about TikTok? Read our article, “TikTok Advertising: How Much Does It Cost to Advertise on TikTok?” Resources:omnicoreagency.com wallaroomedia.com sensortower.com influencermarketinghub.com blog.hootsuite.com businessofapps.com oberlo.com sproutsocial.com

Read Blog

Landing Page Optimization: Best Practices for More Conversions

Perhaps you’ve heard of search engine optimization, social media optimization, and other SEO techniques. But are you familiar with the process of optimizing a website to increase conversions? The process is called landing page optimization.As mentioned, landing page optimization or LPO focuses on improving website elements to increase conversions. Conversions may include website traffic, visits, clicks, engagement, and sales. On the other hand, the website elements that can be optimized are URL structure, page titles, keywords, meta descriptions, tags, and the content itself. Optimizing your landing page promises a higher conversion rate. And the best thing about this technique is that you’ll get more customers for a lower cost. Think about it. You’re spending all your marketing budget on your website but you’re not doing any optimization. It’s just like betting on something worthless, right? Whereas, a lower budget with a great LPO can give you huge marketing success. How do you optimize a landing page? And what’s a good conversion rate for a landing page? If you’re confused about getting started with landing page optimization, this is the ultimate guide for you. Key TakeawaysEffective landing pages streamline the user experience by focusing on essential elements such as compelling headlines, succinct descriptions, and strong calls to action (CTAs). Optimizing landing pages starts with a deep understanding of the traffic sources and user behavior, ensuring the content aligns with user expectations and needs. Techniques like A/B testing, page speed improvements, and the strategic use of pop-ups help refine the user journey to maximize conversion rates. SEO Alignment: Integrating SEO best practices with page content not only enhances discoverability but also improves the relevance and engagement of landing pages. Keeping the page’s purpose focused and minimizing distractions like unnecessary links or complex forms ensures that users are guided toward conversion without confusion.What is a Landing Page? [caption id="attachment_4245" align="aligncenter" width="1024"] A good landing page converts visitors into leads. It allows businesses to capture information in exchange for an offer.[/caption]In digital marketing, a landing page is a single web page that’s designed to capture leads and generate sales. It’s sometimes known as a static page or destination page. Landing pages serve as the essential step to acquiring new customers. This is where you can put special offers, deals, or set up web forms.You may ask: are landing pages good for SEO? Since landing pages aim to optimize user experience, they’re technically good for SEO. They make tracking visitors’ actions easier and attract leads from search engines. Hence, a landing page is essential to improve your SEO, drive more traffic, and build your brand. Do Landing Pages Still Work? Landing pages might be overrated but yes, they’re still effective. They help you make a lasting impression and promote your products and services efficiently. Landing pages are normally straightforward, which is ideal for users with a short attention span. With just a few clicks, you can already engage with a brand or purchase a product. Most importantly, landing pages build credibility and you can always test them to see their effectiveness. To convince you more about the marketing power of landing pages, here are a few statistics:Businesses that have 10-15 landing pages see a 55% increase in leads (HubSpot) 48% of marketers create landing pages for each new campaign (Marketing Experiments) 90% of visitors read your headline and call-to-action (TechJury) 52% of marketers reuse landing pages for their campaigns (Marketing Experiments) 48% of landing pages include multiple deals and offers (Marketing Experiments)With these statistics, we can say that businesses still find landing pages as an effective tool for marketing success. The more landing pages you build, the higher conversions you’ll get. The average conversion rate for landing pages is between 5% to 10%. If you go beyond 12%, you’re 90% better than your competitors—which is a good indication. Content is also crucial in attracting visitors and acquiring new customers. Hence, you must always create a strong headline and CTA.  What Makes a Good Landing Page? Now that you already know the basics of a landing page, how does it work, and why it’s important? Wondering how to get an optimal landing page conversion rate? Check out these must-haves for a good landing page.  The Essential Elements It all starts with the essential elements. Building a page without knowing the right format and content would be useless. To create a good landing page, it must have:A headline A subheadline (optional) A brief description of your deals or offers Media (images or short videos) Testimonials, reviews, badges, awards, certificates (optional) A webform or CTA buttonClear and Simple Objective [caption id="attachment_4246" align="aligncenter" width="1024"] The simpler your landing page is, the more likely your visitors will stay and get your offer.[/caption]Your landing pages mustn’t have too much information. Keep it simple and straightforward. Simply describe what the page is about and what actions you need from your visitors. As for the media, it’s acceptable to have at least one image and one short video. Too much of them may distract the users or affect your page’s loading speed. If you’ll put links, include only the necessary ones. Just focus on your CTA and always know that complexity never converts.  Only Ask for the Most Important Details When you create forms, make them as simple as possible. Only ask for what your business needs and stay away from sensitive information. Some of the basic information you can include in your web form is the person’s name, company name, position or title, phone, email, and the comment box. If it’s necessary, you may include the user’s location.  Never Use Your Homepage as a Landing Page You may be tempted to use your homepage as a landing page since it’s the first thing that visitors see when they visit your site. But this isn’t good practice. Homepages are usually overloaded with information, making your visitors confused and leave your site quickly. The same is true for your main product page and other sub-pages. Always dedicate a special landing page if you want better conversions and more effective customer acquisition.  Focus on Value How do you make a valuable landing page? Forget about the “Contact Us” button. Instead, use a more enticing call-to-action like “Download Now” or “Join Our Mailing List.” That way, you’re showing your visitors that you have something to offer and they’ll get something in return if they sign up for your form. Some of the ideal things that you can offer are valuable guides, free demonstrations, trials, or evaluation. They’re great methods to keep in touch with your visitors until they become your buyers.  Be Consistent with Your Call-to-Action If your ad sources say “Download Our Ebook,” make sure your landing page says the same thing or something similar. When users click your PPC ad or email and see a different CTA on the landing page, it will make them feel disconnected and they’ll likely hit the “Back” button. Consistency is the key, and confusing your visitors is never a good marketing move. If you want to advertise your landing page through influencer collaborations, you may check our Jocial review. Jocial is an influencer marketing company that connects brands and creators.  Getting Started with Landing Page Optimization Landing page optimization generally deals with your page’s design and functionality. Just like products, your landing page must attract potential customers and convince them to take action on your page. A well-optimized landing page can bring you high conversions, while the opposite may ruin your marketing efforts. Here are the 11 landing page optimization best practices that every marketer should know: 1. Understand Your Traffic [caption id="attachment_4247" align="aligncenter" width="1024"] Some of the high-converting social media sources are Facebook, Instagram, Pinterest, and LinkedIn.[/caption]Before creating a landing page, you need to analyze your website traffic. You can do this through Google Analytics. Knowing your high-converting traffic sources will help you build a more targeted and effective landing page. Traffic sources may include email, social media, influencer marketing, or paid ads. 2. Define Your Landing Page Theme Set a theme and design that are consistent with your brand image. For example, you need to optimize your landing page according to your brand’s color palette. Fonts and media types may also matter. Lastly, don’t forget to upload a company logo and select an appealing main image for your landing page. 3. Make Your Offer Clear As mentioned, your landing page content must be simple and straightforward. Avoid too much information and say directly what you’re offering or what your visitors must do on your page. If you want to offer advice, put it in the headline. If you want users to join your mailing list, create a CTA button for that. You can literally write anything on the content, but it should always appear smart and convincing. 4. Avoid Unnecessary Actions on the Landing Page The number of actions on your landing page must be limited, or visitors will find it too time-consuming. Remove unnecessary links, extra form fields, or excessive buttons. Again, good conversions always come from simplicity—not complexity. 5. Simplify Your Landing Page Form When creating your web form, choose carefully the fields or details that you want to include. Focus on the basic and most important ones; stay away from confidential information. While adding more fields gives you better lead information, it might reduce your conversion rates. Internet users are more inclined to short, simple forms than long, complicated ones. 6. Use Scarcity Techniques [caption id="attachment_4248" align="aligncenter" width="1024"] The immediacy of public interaction is unbeatable. So, prompt your audience and make them act quickly.[/caption]Scarcity techniques always work in eCommerce. People are more likely to get an offer or purchase a product when the deal’s limited. On your landing page, you can put scarcity words beside your CTA button. For example, you want visitors to download your free marketing guide. You may use the words “only 3 left” to encourage them to take action. Time limits are great human stimulators—they always remind us that nothing lasts forever and we should grab every opportunity that comes our way. 7. Establish Trust and Credibility Aside from brand recognition, you should establish trust and credibility for your business. You can do this by adding customer reviews, badges, special awards, or certificates to your landing page. You may also add your social media links so visitors can see your reputation on other social sites. Most importantly, include your contact details on the landing page—it’s the best business verification any user can get. 8. Try an Exit Pop-up Have you ever noticed a small box or form pop-up when you attempt to leave a page? That’s called the exit pop-up. Exit pop-ups can be helpful to create conversions and they’re less intrusive than entry pop-ups (the ones you see the moment you land on a page). To create effective pop-ups, focus on a compelling image, strong CTA, and headline. Try offering other promos to entice your web visitors. 9. Improve Your Page’s Loading Speed Page load time plays a vital role in increasing your conversions, especially that more users are browsing on mobile. The faster your page loads, the lower the abandonment issues and bounce rates. Hence, work on improving your page’s loading speed and avoid putting too many visuals on your landing page. 10. Optimize for Search Engines As discussed previously, landing pages are good for SEO. When you optimize your landing page for search engines, you’ll get higher chances to rank on top of Google’s search results. This will bring you more web traffic and landing page conversions. Google AdWords is the best optimization tool—helping you focus on more relevant keywords and tracking your PPC or CPC campaigns.If you’re looking for another tool to optimize your campaign results, you may check our Juulr review. 11. A/B Test Everything A/B Testing is the process of comparing two versions of your landing page content. From the design to main content, web forms, and CTA buttons—you should always test your landing page elements. This method allows you to monitor which elements are weak and not gaining attention; thus helping you better strategize your landing page optimization and focus on the strong points.   Landing Page Optimization Tools Manual optimization may work for some businesses, but using optimization tools can give you optimal results and maximum sales. Below are some of the best tools that marketers trust for their landing page optimization:Unbounce Instapage LeadPages Hello Bar UserTesting Olark Crazy EggFAQ:What is landing page optimization? It involves refining web page elements to increase user engagement and conversion rates effectively. Why is understanding traffic sources important for optimization? Knowing where your users come from helps tailor the landing page to meet their specific expectations and increase conversion likelihood. How does A/B testing contribute to landing page effectiveness? A/B testing allows marketers to compare different versions of a page to determine which elements most effectively encourage user conversions. What role does SEO play in landing pages? SEO enhances the visibility of landing pages in search results, attracting more targeted traffic and potentially increasing conversion rates. Why is it crucial to maintain a clear objective on a landing page? A focused objective ensures that all elements on the page lead users towards the desired action, improving the chances of conversion.Reap the benefits of optimized landing pages [caption id="attachment_4249" align="aligncenter" width="1024"] An example of a well-optimized landing page. | Source: Webflow[/caption]A good landing page optimization relies on many factors, including design, content, user experience, and SEO strategies. You may not be familiar with the process but the landing page optimization checklist that we’ve provided will definitely help you get started. Again, the goal of LPO is to gain higher conversions and more customers. Once done right, it will give your business more sales and profits and will make you an SEO champion in the online world.If you’re interested to know more about digital marketing, you can read our post: “Top 10 Digital Marketing Tools for Any Business in 2022.”  

Read Blog

Guide to TikTok Creator Marketplace

Marketing today is a lot more competitive, in contrast to the traditional marketing of the far past. Now, if you want to stand out and break through the noise, you have to be novel and innovative with your campaign strategies. It pays to master the art of thinking outside the box and use new platforms to build your brand. One excellent example of such a platform is TikTok Creator Marketplace. Here, we'll go over the nitty-gritty of the TikTok Creator Marketplace 2024 and how you can maximize this platform for your brand. TikTok has become one of the go-to platforms for marketers, brands, and creators. And we've seen major brands collaborate with content creators to their advantage, and you know we all want a slice of that too! But where do we source the best creators and influencers to represent our brand? TikTok Creator Marketplace—that's where!Is there a marketplace on TikTok? Yes, there is a marketplace on TikTok, and there are numerous good reasons for us to know more about the platform. So, stick to the end of our TikTok Creator Marketplace 2024 guide. Key TakeawaysTikTok Creator Marketplace facilitates collaboration between brands and creators, enhancing brand visibility and engagement. Brands can join by creating an account and providing necessary information, while creators apply or get invited based on specific criteria. Benefits include increased brand awareness, global collaborations, access to first-party data, and easy result tracking. Setting up campaigns involves adding creators, defining objectives, creating briefs, and customizing campaign flows. Considerations include reading terms, vetting creators, following content guidelines, monitoring metrics, and preparing for unexpected events​.What is TikTok?TikTok is an excellent social media platform for influencer marketing campaigns.Musical.ly, released in 2014, was a famous video streaming and sharing platform. The app boasts 100 million users and a wide variety of dialogue and music choices that users could lip-sync with and make entertaining short-form videos. Musical.ly was widely used across the globe, with creators rising to fame because of their engaging content on the app. One thing that further drove the app's popularity was that users were able to share their Musical.ly on other platforms, such as Instagram. However, in 2018, ByteDance, a Chinese company, took over Musical.ly. By then, Musical.ly users were moved to TikTok. TikTok is still the same short-form video-sharing app. But the Chinese market has a separate app with 300 million users. The Chinese variant of the TikTok app is called Duyin. What is TikTok Creator Marketplace?TikTok launched its Creator Marketplace in 2019. The TikTok Creator Marketplace is a venue for creators to collaborate with brands and sell their content. In the TikTok Creator Marketplace, businesses have the privilege of connecting with star creators and getting their videos in front of millions of viewers. Millennial and Gen-Z users spend most of their time on social media and watch less traditional marketing methods, like TV commercials. As a result, brands are taking a leap away from traditional marketing to digital marketing strategies. One proven way to reach these users is by joining the TikTok Creator Marketplace. How do I get into the TikTok Creator Marketplace?While the TikTok Creator Marketplace price is free, you still have to meet the platform's criteria to get it. There are two different ways to do so. These ways differ according to whether you would be joining as a brand or creator. The TikTok creator marketplace how to join steps are the following: How Brands Can Join the TikTok Creator Marketplace 2024If brands already own a TikTok Ads Manager, then logging into the Marketplace will be easy to accomplish. But if they don't, they must do the following:Create an account with TikTok Creator Marketplace.Place the necessary information about you, such as name, phone number, and business email. Verify your Creator Marketplace account via the link sent to your email. Customize your TikTok Creator Marketplace profile and include your brand's logo and other parameters. After finishing the said steps, you can start sourcing creators who resonate with your target audience. Then, you can reach out to your chosen creators via TikTok Creator Marketplace or by leaving a comment on their posts. How Creators Can Join the TikTok Creator Marketplace 2024Not all creators are given the chance to enter the TikTok Creator Marketplace. And that's a relief for brands because they can be sure to collaborate with creators that can deliver good results. Creators who opt to join the marketplace either send an application or are invited by TikTok itself. Whatever the case, creators should meet the following criteria:Personal TikTok account with at least 100,000 followers3 video posts within the last 28 daysGained over a hundred thousand likes within the last 28 daysOver 18 years oldBe in any of the 24 eligible countriesIf a creator meets all criteria, his or her application will be reviewed.How do I get out of TikTok Creator Marketplace?Several creators noticed a drastic drop in their TikTok views and wanted out of the marketplace. Also, some TikTok creator marketplace Reddit posts complain about losing a significant amount of followers. Although there is no concrete proof showing that the loss of views and followers is because of TikTok, creators still wanted to get out. To get out of the creator marketplace, you have to send an email to creator-marketplace-support@tiktok.com. From there, the support team will help you out. What are the benefits of joining TikTok Creator Marketplace 2024?TikTok Creator Marketplace is here to help both brands and creators achieve success.Brands and creators did not flock to TikTok Creator Marketplace for nothing. They know that benefits await them when they sign up in the marketplace. Here are the top 3 benefits of joining TikTok Creator Marketplace: Increased Brand AwarenessTikTok is a global platform with millions of different users every single day. By joining the marketplace and collaborating with various creators who have large followings, a novel set of audiences can discover your brand.TikTok is widely used in many countries like Japan, South Korea, India, and the Philippines. So, if you want to tap into new markets from foreign countries and widen your reach, join the TikTok Creator Marketplace. More Global CollaborationsCollaborations between brands and creators are made easy with TikTok Creator Marketplace.TikTok Creator Marketplace gives you access to a global community of creators. With a whopping 8 million active creator accounts, you can source and collaborate with the creator of your dreams.Collaborating with passionate and creative creators can help produce high-quality, entertaining, and engaging content. You can reach out to different creators through the platform's ready-made template messages.First-Party Data AccessBuilding your brand through creator collaboration entails a laborious process. Fortunately, the platform gives you access to real-time, first-party campaign data. Gaining direct access to first-party data helps you accurately track user data that can be of help in the modification of your campaign. Having access to first-party data is useful in classifying users and targeting audiences. Easy Result TrackingFinding influencers and content creators and tracking your campaigns can be quite easy on TikTok. The TikTok Creator Marketplace makes it all the more convenient to track your campaign's results and measure the return on investment. Furthermore, the platform's detailed analytics allows you to track how your campaigns are performing and how you can make adjustments accordingly. The platform's metrics and insights allow for easy collaboration with creators. How do I set up my TikTok Creator Marketplace 2024 campaign? These are the steps to run a campaign using TikTok Creator Marketplace. Source: no goodOnce you've already joined the platform and shortlisted the best creators, it is time to build your campaign. The process and the interface of building a campaign in TikTok Creator Marketplace are, somehow, similar. Here's a guide on setting up your TikTok campaign:Step 1Click "add to campaign" or "create campaign" found on the creator's profile. Once you are in your campaign builder, you may add a creator from your pre-saved shortlist. You can choose your campaign objectives from the following: increase followers, increase brand awareness, increase website traffic, increase product sales, or encourage downloads. Step 2Once done with the first step, you move on to your creative brief. In your brief, you may provide detailed instructions to the creator regarding your campaign to make sure that the assignment and intention are well understood. The brief also includes campaign dates, campaign descriptions, product descriptions, and payment options. The payment options include agreeing to the creator's set price, negotiating a price, or gifting the creator with free products. Make sure to make your brief clear and complete because these are the details your creator needs to see before agreeing to do the campaign. Step 3The final step is the customized flow. This feature helps you understand where you and your creator stand in the process of your campaign. Here is a sample customized flow:Creator accepts the brand's inviteBoth discuss payment and collaboration detailsThe creator uploads the video subject for reviewTikTok reviews the uploaded videoBrand reviews the uploaded videoCreator publicly posts the videoWhat to bear in mind when using TikTok Creator Marketplace?TikTok is a platform with continuous popularity growth, and a myriad of users are crafting ways to create engaging content and share it with the rest of the world. And it can be easy to feel giddy and excited to enter the marketplace. However, there are a few things to bear in mind:Read the Terms and ConditionsBefore entering the marketplace, make sure to read all terms and conditions. That way, you will know the rules and regulations of the platform, and you can avoid doing something that is against the rules. Vet Your CreatorsMaking an internal vetting process gives you the assurance that you are collaborating with creators who align with your brand's goals and objectives. Partnering with creators is crucial for your brand's success, but it won't help to just partner with anyone. Follow Content GuidelinesTikTok has content guidelines and policies, make sure you follow them. If it's your first time collaborating with creators, it may be wise for you to check their videos to ensure that they follow TikTok's video content guidelines. Watch the MetricsAs you would do with any marketing campaign, you must keep a watchful eye on your metrics. It measures how successful the campaign was and what could be done to improve it. Guarding your metrics also allows you to identify what works on TikTok and what doesn't. Prepare for The UnexpectedThere are high chances of something going out of plan. It can catch you off guard if you don't prepare for the unexpected, and it will affect your brand and campaign negatively. Hence, always have backup plans. Who are TikTok Creator Marketplace 2024 competitors?As mentioned, the digital marketplace is very competitive. There are different platforms and tools vying for brands' and marketers' attention. Aside from TikTok Creator Marketplace, here are other influencer platforms that can help you source the most suitable creator:  VAMPVamp is a mobile content creation and global influencer marketing platform. It connects some of the world's biggest brands to talented content creators. Some of the big brands that invested in Vamp include Estée Lauder Companies, eBay, Huawei, and Adobe. Check out this comprehensive Vamp review. Aspire.ioAspire is another influencer marketing platform. With Aspire, you can find creators based on keywords, demographics, industry, etc. The best part? Aspire doesn't take commissions, thus, increasing your ROI. Tidal LabsAnother marketplace where brands are free to engage with suitable creators is Tidal Labs' Creator Exchange. The platform allows influencers to apply and get the opportunity to collaborate with brands. Tidal Labs links influencers with big brands to help them showcase their talent. Know more about the platform in this Tidal Labs review. Instagram Creator MarketplaceInstagram is a social media platform with thousands of great influencers.As a response to TikTok Creator Marketplace, Meta launched the Instagram Creator Marketplace. While the marketplace is still in beta testing, the platform's interface and features look similar to TikTok Creator Marketplace.  FAQWhat is TikTok Creator Marketplace?It's a platform connecting brands with creators for collaboration, boosting brand visibility and engagement on TikTok. How can I join as a brand or creator?Brands create accounts and provide details, while creators apply or get invited based on criteria like follower count and engagement. What are the benefits of joining?Benefits include increased brand awareness, global collaborations, access to first-party data, and easy result tracking. How do I set up a campaign?Steps involve adding creators, defining objectives, creating briefs, and customizing campaign flows within the platform. What should I consider before joining?Consider reading terms, vetting creators, following content guidelines, monitoring metrics, and preparing for unexpected events.Is the TikTok Creator Marketplace worth it?The TikTok Creator Marketplace 2024 is an excellent platform to connect with great creators so that your brand will be front and center on TikTok's enormous arena with its massive audience. The platform is user-friendly and gives you access to significant data and insights that can help you make smart decisions on your collaboration and TikTok campaigns. Therefore, it is safe to conclude that TikTok Creator Marketplace is totally worth it! Want to boost your knowledge of influencer marketing? Check out our post, "What is Influencer Marketing Platform?"

Read Blog

Full Service Marketing Agency: Help Scale Your Marketing Efforts

It is sometimes much wiser and more efficient for businesses to work with a full service marketing agency than hiring an internal marketing team. We shall be exploring what a full service marketing agency is in this article.It can be challenging to catch up on a company's marketing needs as it grows, while other companies simply don't have an in-house marketing team. On top of all that, the variety of consumer preferences and technological innovation requires updated strategies and digital marketing software that can be costly when availed individually.Hence, working with a full service digital marketing agency is often the best idea. Different agencies are there for all your marketing needs, including a full service email marketing agency or an influencer marketing agency. However, all-in-one marketing agencies offer more solutions and services. Key TakeawaysFull-service marketing agencies offer comprehensive solutions covering various aspects like creative design, social media management, content creation, and advertising. Benefits include cost-effectiveness, scalability, access to updated technology, diverse expertise, and fresh perspectives. Examples of full-service agencies include SmartSites, Moburst, Sociallyin, Disruptive Advertising, Nuanced Media, and Fresh Content Society. Choosing the right agency involves considering values, experience, specialties, cultural fit, and communication style. Services offered by full-service agencies range from email marketing and social media management to web development, SEO, PPC, and influencer marketing​.What is a full service marketing agency? A full-service digital marketing agency offers rounded solutions, providing the necessary services required for marketing and advertising. The most common services a full-service marketing agency offers include, but are not limited to, creative design, social media marketing, content creation, web development, and print and digital advertising.These agencies consist of experts and lead specialists for every marketing facet, ensuring the proper delivery and execution of comprehensive strategies and solutions. They can provide marketing services across channels and platforms. What services does a marketing agency offer? A full service marketing agency offers various, if not all, types of marketing solutions. Most of the best agencies do not just settle with a single strategy. Instead, it offers packages or bundles tailored to their client's needs. Experienced marketing agencies tailor personalized services for their client's goals, budgets, and development.A marketing agency can offer multiple services, including:Email Marketing Management Social Media Marketing Packaging Design Experiential Marketing Brand Identity Design Web Development Digital Media Buying SEO &PPC Services Influencer MarketingMost companies hire a full service marketing agency to build work with experts who own specialized digital marketing tools and have relationships with renowned brands and companies.There are hundreds of full service marketing agencies, and one of our most recommended agencies is Fishbat. You may get a peak of the agency in this Fishbat review. What are the benefits of a full service marketing agency? If working with a marketing agency weren't so beneficial, it wouldn't be as big of a business today. So, expect to experience these benefits when hiring a full service marketing agency: Cost Friendly [caption id="attachment_16351" align="aligncenter" width="1024"] Hiring a full service marketing agency saves you time, money, and effort.[/caption]Hiring a marketing agency for your business's advertising and marketing needs allow you to save money and rids you of additional cost on marketing tools and in-house marketing staff.In-house hiring may eat up your marketing budget with the additional staffing, training, benefits, and systems. At the same time, a full service agency already has all those, and the total gross cost is liquidated among multiple clients.Best of all, a marketing agency has all the experts in one place, so you don't have to spend for multiple agencies to address your needs and meet your goals. Scalable Scaling up or down can be difficult with an in-house marketing team. Working with an internal team requires you to spend time and money on employee training and retention if you want to scale up, while scaling down is another problem.If the scaling problem isn't enough, you must find the perfect staffing based on capacity. We all know how challenging this can be with today's competitive landscape.Your best option is to work with a full-service marketing agency to avoid this problem. These agencies can scale up or down anytime without you having to worry about it. They know the best staff and manager for every client, with fluid scalability. Updated Technology and Responsive Marketing [caption id="attachment_16350" align="aligncenter" width="1024"] An agency has first-hand access to multiple tools and trends.[/caption]Digital marketing is a dynamic space, so expect constant technological innovations. Working with a full service marketing agency allows you to stay on top of the trends and technological advancements without spending more. With a specialist in every area, these agencies keep up with the current trend so their clients won't have to.These agencies are performance-driven and use the best software, analytical reports, and updated data to hit their clients' goals. They know what they do by heart, and you get professional treatment when working with them.Full-service marketing agencies can collectively and swiftly respond to the changes in market conditions and execute necessary updates on time. That way, you will have more time to focus on other aspects of your business because an agency can take care of your updated marketing needs. Diverse and Experienced Marketing Professionals [caption id="attachment_16349" align="aligncenter" width="1024"] Working with an agency allows you to work with experts in all areas.[/caption]Unlike agencies specializing in one service or solution, a full-service marketing agency covers all aspects of marketing and advertising. A full-service agency consists of teams of marketing specialists in every discipline, such as digital, content, and creative marketing teams.Hiring a full service marketing agency provides you the opportunity and benefit of working with a team of experts who can deliver impressive and consistent results across multiple channels. As opposed to working with multiple niche agencies, hiring a full service marketing agency with broad skills avoids conflicting ideas, inconsistent messaging, and fractured branding. Fresh Ideas [caption id="attachment_16348" align="aligncenter" width="1024"] A marketing agency can give you ideas you've never thought of before.[/caption]Experienced and credible full service marketing agencies have years of experience working for multiple clients with different needs and goals, exposing them to different perspectives. Your business will benefit from fresh ideas that your internal marketing team may have overlooked.The multiple creatives in an agency can craft novel and effective ideas for your campaigns. Whatever your goals are, a reliable marketing agency has the power to hit those goals through brilliant campaign strategies. How do you choose the right full service marketing agency? If you find working with a full service marketing agency the right approach for your business, your next step is to look for the best agency to partner with. With a myriad of agencies out there, you must select the right one carefully.  Consider its values, culture, and personality.  Like any other company or workplace, every agency has distinct work values, culture, and personality. Not all marketing agencies are in it for the long haul, as some don't value their clients as much as they say they do.Remember that your business does not need all the marketing solutions an agency offers. So, be cautious of marketing agencies that indiscriminately force a full-package service, as you may end up with a solution unaligned to your business goals. These are the kind of agencies that only want to earn money without genuinely caring for their clients. Look for full service marketing agencies that observe an open and honest approach when dealing with clients. Avoid those that push services their clients don't need. The best marketing agency puts your needs and goals on top to develop a custom solution for your business.  Check out its experience and specialty.  While a full service marketing agency specializes in almost all marketing aspects, it still pays to check out its topmost services and its marketers' experience. For example, your business is in the manufacturing or engineering industry. The industry you are in requires more than just creativity and passion to hit your marketing goals. You are more likely to get the best results by working with experts with a solid understanding of technical topics or niches, enabling them to accurately market your services and products to your audience. Make sure you know an agency's technical expertise to ascertain that they can grasp technical concepts. Going over several case studies will help you look at what an agency does, the type of industries they specialize in, and who their past clients are. [caption id="attachment_16353" align="aligncenter" width="1024"] Other factors to consider when choosing the right marketing agency for your business. Source: OOm[/caption] What is the example of full service agency? The tight competition between businesses and brands allowed for an increase in marketing and advertising professionals and agencies. Here are a few examples of a full service marketing agency:  SmartSites Award-winning full service marketing agency SmartSites has a team of more than 80 designers and developers, offering a wide range of solutions like web design, social media, SEO, PPC, and email marketing.SmartSites has a proven track record of helping businesses succeed, putting them on top of the charts. The agency drives results for both small business and Fortune 500 companies.  Moburst Moburst is a full service marketing agency that incorporates creativity, reliable data, and advanced technology to generate impressive results and maximize key performance indicators. The agency prioritizes mobile marketing, helping companies scale for hyper-growth. It is the agency responsible for the Reddit app's increased 90% exposure and an internationally acclaimed Samsung campaign.  Sociallyin While Sociallyin is an award-winning full service marketing agency, it is best known for its social media marketing solutions. The agency applies novel strategies to keep its clients ahead in their respective industries. They boast a result-driven approach, focusing on forging lasting connections through personal online engagement. Their service offerings include content production, social media management, influencer marketing, social selling, paid social advertising, data analysis and ROI modeling, community management and listing, and social media strategy. All props to Sociallyin, Samsung, and Nikon are a few companies that have successfully scaled their marketing efforts. If you are looking to work with this full service marketing agency, go over our Socially.in review.  Disruptive Advertising Disruptive Advertising has been a leading full service marketing agency for more than a decade, providing unparalleled marketing expertise to its clients.Aside from managing ad accounts, Disruptive Advertising has full-funnel marketing strategies that leverage the best services and platforms to drive successful results and help clients solve their challenges. They offer advertising, paid social, SEO, paid search, Amazon marketing, email marketing, creative services, and website optimization solutions. Some of Disruptive Advertising's diverse clients are PennyMac, PoliteMail, Adobe, and Procurify.  Nuanced Media Full-service eCommerce marketing agency and Amazon partner Nuanced Media help its clients launch or scale on Amazon, making it a distinct agency among other full-service marketing agencies. Nuanced Media helps brands succeed on Amazon, the world's largest eCommerce marketplace. The agency provides Amazon growth strategies, including keyword harvesting and data-driven product optimization. On top of its profitable Amazon services, the agency fuels client growth in eCommerce through affiliate marketing, social media marketing, influencer outreach, wholesale distribution networks, and cross-selling on eBay, Target, and Walmart.  Fresh Content Society Fresh Content Society is a full service marketing agency for creating compelling social media content. The agency has a dedicated team of marketing specialists that ensures a brand's engaging and impactful social media presence, with a specialized focus on YouTube, Twitter, TikTok, and Instagram. The agency tailors its influencer marketing approach uniquely, matching clients with the best influencers who can resonate among the clients' audience. Fresh Content Society ensures flawless strategy alignment and execution for businesses with extensive campaigns. FAQWhat is a full-service marketing agency? A full-service agency provides comprehensive marketing and advertising solutions covering various aspects like creative design, social media, content creation, and advertising. What are the benefits of hiring a full-service marketing agency? Benefits include cost savings, scalability, access to updated technology, diverse expertise, and fresh ideas for campaigns. How do I choose the right full-service marketing agency? Consider factors such as values, culture, experience, specialties, and cultural fit when selecting an agency that aligns with your business goals. Can you provide examples of full-service marketing agencies? Examples include SmartSites, Moburst, Sociallyin, Disruptive Advertising, Nuanced Media, and Fresh Content Society, each offering a wide range of services to meet diverse client needs. What services do full-service marketing agencies offer? Services range from email marketing and social media management to web development, SEO, PPC, and influencer marketing, aiming to provide clients with comprehensive marketing solutions to achieve business goals.Is a full service marketing agency worth the spend? Working with a full service marketing agency is proven effective if you want to reach your business's goals, such as boosting sales, increasing reach, and driving engagement. All you have to do is determine your goals and needs and choose an experienced agency. Make sure to carefully select your agency, as it holds one of your business's fates. Dive further into the specifics of what constitutes a digital marketing agency by reading this article on "The Best Digital Marketing Jobs in 2023." 

Read Blog

Best Email Personalization Techniques in Email Copywriting

Email personalization can make 6 times more sales than ordinary ones. This shows how important personalization is. In today's world, connecting with your audience personally is key to successful email marketing.By using email personalization methods, you can make your emails fit each person's likes, actions, and who they are. This makes customers more interested, helps sell more, and makes your bond with them stronger.This article will look at many ways to personalize emails. You'll see why it's crucial, learn about segmenting your audience, and how to send the right email at the right time. Let's see how personal touches can improve your emails.Are you ready to discover the power of email personalization? Let's get started!Key Takeaways:Personalized emails can increase your sales more than generic ones. It's very important to connect with your audience personally for email success. Personalization makes customers more engaged, improves sales, and strengthens relationships. It's essential to know why personalization matters, how to group your audience, and when to send the right content. These are crucial for successful email writing.Impact of Personalized Email Copywriting Today, email marketing is key for engaging customers. Personalized emails have become very popular. Businesses use them to make their message feel more personal. This approach helps to make email marketing more effective. Statistics on Email Personalization [caption id="attachment_20383" align="aligncenter" width="1024"] The appeal and effect of personalization. Source: Sender[/caption]Email personalization really works. Studies show it boosts open and click rates. For instance, open rates can go up by 30%. And click rates by 50%. Using a person's name in the subject can even increase open rates by 26%. These numbers highlight how personal touch can improve email marketing. Personalization as a Norm People now want emails that talk to them directly. They're no longer impressed by broad email blasts. In fact, 91% of people prefer brands that give them personalized content. This change means businesses need to adjust. They need to tailor their emails to meet customer demands. Why Personal Touches in Emails Matter Personal touches in emails are vital. They can include using a name, talking about past chats, or suggesting items of interest. These actions show the person they're important. It builds stronger customer loyalty and trust.What is personalization in emails? This isn't just about changing some words. It's about sending content that matters to the person. It helps emails not feel like spam. So, businesses can show they understand and value their customers. This builds lasting connections.Personalized email copywriting makes a big difference. It lets businesses connect better with their audience. next, we will look into key practices for personalizing emails. This will include how to know your audience and gather relevant data. Foundational Principles of Email Personalization Personalization in emails is a big deal for good email marketing. It's key to really reaching your audience and getting them involved. You need to know what makes successful email personalization work. So, how do I personalize an email copy?First up, you have to really know your audience. Who your customers are, what they like, and what bothers them matters. This helps you make your emails meet their needs. More than just better engagement, targeted emails can lead to more sales.Gathering the right info is also crucial. Knowing your subscribers' details, such as what they do, what they like, and who they are, helps. With this data, you can make emails that really speak to each person. It makes your emails better and more likely to achieve their goal.Segmenting your email list is a must. Splitting your list into groups based on different factors helps. It lets you send emails that fit each group well. This makes people more likely to pay attention and make purchases.Making emails personal isn't easy but it's worth it. It needs a thorough understanding of your audience, good data, and smart strategies. Stick to these principles, and your emails will hit right at the heart of what your audience wants and needs. Developing a Strategy for Targeted Email Copywriting To make your email campaigns better, it's key to have a segmentation strategy. This means dividing your subscribers into groups. Then, you can send messages that fit each group well. This boosts how much they engage and might make them do the action you want. How to Collect and Use Subscriber Data Effectively Start by collecting useful data from your subscribers. Look at things like what they buy, how they act online, or what they like. This will give you a good view of who they are. Then, you can send them emails that feel just for them.Use smart ways to get this info, like forms or website clicks. Doing this right helps you really know your audience. Then, you're ready to send emails they will love to open. Engagement Through Segmented Email Lists [caption id="attachment_20385" align="aligncenter" width="1024"] Segmentation improves email personalization.[/caption]Dividing your subscribers into groups is a game-changer. It helps you talk to them in ways they understand and like. This makes your emails more interesting and helpful to each group.When you send emails that seem like they're just for one group, they notice. This makes them more likely to open the email and maybe do what you ask for. It's a great way to make people feel like you get them. Integration Techniques for Rich Data Collection To get the most from your segmentation, use lots of different data. Link your email platform with other tools you use, like for tracking sales or your website. This lets you know more about what people do with your brand.With all this info together, you can send emails right after someone looks at your website, for example. These emails always feel on point. They show that you understand what the reader needs. So, they're more likely to take your suggestion in the email.These steps - having a solid plan for splitting up your subscribers, collecting their data in smart ways, and making emails that feel just perfect for each group - can really make your email game strong. It shows you know what they want. This can make them like and trust your brand more.You can collect your data using an email marketing tool like this in our Bybrand review. Email Copywriting and the Buyer’s Journey [caption id="attachment_9653" align="aligncenter" width="1024"] Delighted customer[/caption]Email marketing works best when you understand your audience's needs. It's key to write emails that connect with them at every step. This can boost their interest and lead to more sales. Crafting Welcome Emails That Resonate First, welcome emails set the tone for your brand. They're your chance to start a strong connection. Make your subscribers feel special by addressing them personally. A kind welcome and useful info can leave a great first impression. Designing Email Flows Based on User Behavior Knowing how subscribers engage helps you send better emails. Look at who opens, clicks, and buys. Then, group them based on their actions. This lets you send emails tailored just for them. It boosts engagement and leads to more sales, too. Creating Timely and Relevant Email Content Sending emails at the best times grabs more attention. Always make sure the content matches what your readers need. This keeps them interested and more likely to act. Regularly check your emails to see if they still meet your readers' wants. Advanced Email Personalization Tactics to Elevate Copies To make your email marketing shine, you need more than just basic email personalization. Advanced tactics can set you apart in the digital crowd. Dynamic content, for instance, personalizes messages for each reader. This makes the email more meaningful to them. Dynamic Content for Enhanced Relevance [caption id="attachment_21044" align="aligncenter" width="1024"] The right email content can convert your subscribers into loyal patrons of your brand.[/caption]Dynamic content changes the game in email copywriting. It tailors each email to what the reader likes, does, and where they’re from. This means emails can match each person’s unique tastes and needs.With dynamic content, you can tweak things like product suggestions or which images are shown, among others. This makes each email hit closer to home for the reader, improving their experience.Imagine you run an online shop for clothes. With dynamic content, you can show dresses to people who like dresses. This direct approach makes your emails more useful and interesting to your audience. Therefore, they may engage more and even buy more of what you sell.Also, dynamic content can suggest products that go well with what a buyer has recently purchased. This technique can boost sales by personalizing emails to match individual preferences. It may encourage customers to keep coming back.When you use advanced email personalization and dynamic content, your emails stand out. By crafting every email to fit your reader, you ensure it's relevant and effective. This approach can spike up your email performance and bring positive results for your business.Benefits of Leveraging Dynamic Content ExamplesIncreased relevance and email personalization - Displaying recommended products based on browsing behavior - Customizing email content based on demographicsImproved engagement and click-through rates - Showing tailored calls to action based on user preferences - Highlighting personalized offers and discountsEnhanced customer experience and satisfaction - Delivering content that aligns with individual needs and interests - Providing relevant recommendations and product suggestionsIncreased conversions and revenue - Encouraging repeat purchases through personalized recommendations - Offering targeted promotions based on past behaviorPersonalizing Email Copywriting with AI [caption id="attachment_12042" align="aligncenter" width="1024"] Artificial intelligence can soon give accurate predictive analytics.[/caption]In today's world, making emails personal is key for success in marketing. Brands can make emails more interesting and relevant for people by personalizing them. This is where artificial intelligence (AI) and automation shine, making it easy to send personal emails to everyone. Automated Behavioral Triggers for Quick Email Responses AI and automation have a cool feature called automated behavioral triggers. These triggers respond instantly to what a user does. If a user leaves items in their online cart, they might get a reminder email. Thanks to AI, this kind of email can speak directly to the user's needs.You can automate your emails using a tool like HubSpot. Check out our HubSpot review for more. Using AI to Predict and React to User Preferences AI also gets smarter about what users might like by learning from their past choices. It looks at what users have bought and their online actions. Then, it predicts what they might want next. This makes emails feel like they were made just for that user, which can boost interest and sales. Technology's Role in Scalable Personal Email Experiences For big businesses, keeping emails personal for everyone is hard work. This is where technology steps in again, with AI it can manage large-scale email personalization. This way, more people can get personalized emails without using up too many resources. Technology helps deliver a great, personalized email experience to all customers.So, the mix of AI and automation is changing email marketing for the better. It makes emails that people want to read by knowing what they like. As technology gets even better, this kind of customized email marketing will only improve. It helps businesses connect more closely with their customers and do better in marketing. Conclusion In summary, using personal touches in emails is key in today's marketing. I showed why it's vital and how it boosts results. Sending customized emails makes the audience feel more connected.By carefully using data and sending emails at the right time, you make a big difference. Such personalized emails tend to be opened more and drive more sales. It's all about reaching people in ways that matter to them.The future of email marketing is bright, with new tech making messages even more personal. Dynamic content and AI take things to the next level. This way, messages match what each person needs and wants.Making your emails personal can change your marketing game. I recommend trying these methods to see better engagement and results.  Email personalization makes your emails not just noticed, but remembered. So, dive in and see your emails become more effective and engaging.FAQ How do I personalize an email copy? To make an email personal, use the person's name. Or talk directly to them with "you" and "your." Also, send content that matches their interests based on the data you have. Using dynamic content and triggers makes emails even more personal. What is personalization in emails? Personalization in emails means sending messages that relate to the person's unique traits, likes, and actions. You use what you know about them for a custom experience. This makes the email more engaging and boosts its impact. How do you personalize your email? First, divide your email list based on traits like age or what they've bought before. Marketers also look at how users behave. This way, you can send content that suits each group. Using the person's name and adding content they like are of big help. What is email personalization technique? Email personalization techniques are varied and aim to make emails fit each person better. These can include using their name, sorting your email list by type, and adding content tailored to what they like. The goal is for each email to feel made just for them.Learn more about email personalization in our "Dynamic Email Content: A Guide to Personalization in 2024" article. 

Read Blog

Improving Influencer Relationship Management: 10 Easy Steps

Influencer marketing isn’t just about getting the most suitable influencers for your brand campaign or creating the most engaging content. To market your campaign well and maintain a lasting relationship with influencers, you need to know how to manage your influencers. Just like managing your interactions with customers, you also need to take care of your influencer relationships. But what is influencer relationship management? And how to do it right?[caption id="attachment_6309" align="aligncenter" width="1024"] Influencer marketing is about developing real relationships with influencers and making them market with you.[/caption]Influencer relationship management (IRM) has long been a buzzword in the digital world. As the term suggests, it refers to managing your partnerships with influencers. It’s also acknowledging that influencers aren’t your employees but strategic partners. Therefore, they should be involved in your planning, decision-making, and the overall creation of your campaign.As revealed by Google statistics, 70% of teenagers trust social media influencers more than traditional celebrities. This only shows that influencers are a key factor in your online success and targeting the modern audience. Now, you may ask: how do you maintain relationships with influencers? This article will cover everything you need to know.  Key TakeawaysEffective influencer relationship management (IRM) hinges on treating influencers as partners, not just tools for marketing. Brands should involve influencers in the planning and decision-making processes to ensure alignment and commitment to the campaign’s goals. It is critical to choose influencers based on relevance to the brand’s niche and values rather than just their follower count. Brands should look for influencers who have a proven track record and whose audience demographics match the brand's target market. Regular and honest communication is essential for maintaining a healthy relationship with influencers. Setting clear expectations regarding campaign goals, metrics, and compensation helps prevent misunderstandings and fosters trust. Utilizing sophisticated IRM tools can help streamline the process of managing relationships, tracking campaign effectiveness, and ensuring that engagements are genuine. Accurate measurement of engagement metrics is crucial to determining the success of influencer collaborations. Long-term relationships with influencers can be more beneficial than one-off campaigns. Brands should strive to build ongoing partnerships that allow influencers to become true advocates for the brand, enhancing credibility and sustained audience engagement.What is Influencer Marketing? Before going to the core of “what are influencer relations,” let’s quickly revisit influencer marketing first. Influencer marketing is a type of marketing strategy that deals with influencers to promote your brand, increase awareness, improve ROI, and other marketing goals. You can primarily find influencers on social media, with Instagram, YouTube, and Facebook being the top platforms for influencer marketing. To do influencer marketing effectively, you need to look at some factors. Some of these include:Your campaign goals The influencer’s reach and number of following Influencer’s niche (make sure it matches with yours) The influencer’s engagement rate Type of influencer you need for your campaign:Nano: 1,000-10,000 followers Micro: 10,000-100,000 followers Macro: 100,000-1 million followers Mega/Celebrity: Over 1 million followersWhat Does an Influencer Manager Do? While most companies have social media managers in their teams, some also have a dedicated influencer manager. Influencer marketing managers are responsible for overseeing the overall operations of your brand campaign. They communicate with influencers, coordinate with your marketing team, and build a team of influencer partners for your brand. Moreover, influencer managers are responsible for market research and analyzing influencer marketing trends to get maximum results for your influencer campaigns. They should be knowledgeable of social media, know how to interact with different types of people, and must be able to find a common ground between your brand and the influencers. Large companies usually have a separate team for influencer and digital marketing. Meanwhile, medium-sized companies have a social media manager and influencer marketing manager at the same time. For small businesses, they mostly hire an influencer management agency instead of building an internal team for influencer marketing. Some business owners even require their marketing heads to take up an influencer management course so they won’t need to hire a new employee or pay for an agency. Top Ways to Effectively Manage Your Relationships with Influencers Now that you’re already refreshed about influencer marketing and had a gist of the responsibilities of an influencer manager, let’s tackle the best ways to improve your management for influencers. Reach Out to Relevant Influencers Only Just like accepting all kinds of virtual friendships when you’re new to social media, you might be tempted to reach out to random influencers when you’re new to influencer marketing. Sure, there are plenty of influencers out there, but not everyone is meant for your brand. So, the first step to improving your influencer relationship management is by approaching relevant influencers only. What makes an influencer relevant? Here are some of the factors that you should look at when searching for a brand influencer:Influencer’s niche and their familiarity and impact on their niche Audience demographics Social media domains (what type of content they post, how often they post, the authenticity of their accounts, etc.)Aside from these factors, the influencer should align with your brand’s values, mission, and voice. They should also have a track record of successful partnerships to prove their credibility and productivity. You see, looking for the most relevant influencer may take some time. But it will save you more time ironically and ensure a better, more lasting relationship than settling for random influencers.  Measure Engagement Metrics Accurately [caption id="attachment_6311" align="aligncenter" width="1024"] The ultimate goal of social media is consistency and continual engagement.[/caption]Engagement metrics are the main measurement of an influencer’s effectiveness. It refers to the number of likes, comments, and shares on an influencer’s post. Follower count can also be counted as a type of engagement. Now, you may think that hundreds or even thousands of followers or likes are automatically good engagement. But some engagements can be fake.With various social media tools available online, some influencers could be using automated platforms to increase their following and engagement. This is a red flag in influencer marketing because fake engagements mean fake audiences. And when you reach out to fake audiences, you’re only wasting your money, effort, and time. Hence, you should calculate relevant engagement. To do so, you can use this simple formula: Number of relevant comments and post shares / Number of followers Whether you’re calculating the engagement manually or using a software like the one in this Iconosquare review, the key is to always measure the engagement metrics accurately.  Evaluate the Results of Each Influencer Different influencers deliver different results. Some may bring optimal success to your campaigns, while others may work poorly. Building a team of influencers is good for your company, but over time, you should sort them out and keep only the best ones. However, it doesn’t mean that just because an influencer wasn’t able to meet your expectations, you’ll ditch them all at once. Try monitoring their content across all their active social media channels and see what they deliver best. For example, one influencer may be good at brand awareness while another is more focused on increasing sales. In that way, you’ll know which influencer to tap based on your campaign goals.  Be Honest and Straightforward Open communication comes with honest and straightforward thoughts. And these are key factors to strengthening any type of relationship. To ace your influencer relationship management, you should communicate your expectations clearly to your influencers. Do you aim to reach 1,000 new followers by the end of the campaign? Are you looking for a 3x increase in your sales and ROI? Whatever your goals are, your influencers should know, so you’ll be on the same page. Aside from your goals, your influencers should be aware of their compensation, benefits, and the merchandise they can get out of the partnership. Just make sure to not over-compromise anything, or your influencer might find it hard to trust you and will leave your brand after the first partnership.    Use a Warm Outreach Strategy [caption id="attachment_6314" align="aligncenter" width="1024"] Sometimes, brand reputation is about how you interact with influencers and keeping them in your team.[/caption]How do you reach out to influencers? Do you immediately slip through their DM’s? Or do you send them an email as long as their address is visible on their social media accounts? Successful influencer relationship management requires a warm and customized outreach strategy. Your influencers need to feel that you aren’t just sending out random invites to them—that you intentionally want them for your brand.   To craft the perfect outreach strategy, you may do the following:Send personalized messages. Address them by their first names and when you mention why you think they’re a perfect match for your brand, make sure you’re stating their specific qualities and not general ones.  Interact with them as a person. Business is business, but a relationship is more rewarding when it comes with a personal touch. Before sending collaboration messages to your chosen influencers, start by following them and liking some of their posts on social media. You should do this on a regular basis, not bombard their accounts with comments and likes in a day, then immediately message them.  Create a formal outreach email. Once you’re already a fan of them on social media, you should take all business matters on email. This is to establish formality and let your influencers know that your brand is credible.  Use influencer marketing platforms. If you want to save on all of that time and effort in reaching out to influencers, you may use top influencer marketing platforms. These platforms have massive databases of influencers from different domains and their efficacy and rates. Some software also yield the best-matched influencers for your brand, and you can communicate with them directly on that specific platform.  Secure an Influencer Contract/Agreement When influencer marketing was new to the digital world, contracts weren’t that important to brand partnerships. Some companies would only give free items to influencers to promote their products. For the hospitality industry, hotel managers would provide free accommodation to influencers to promote their place.But as influencer marketing grew over time, influencers and brands have seen the importance of contracts. This is to secure your partnership and make sure that both parties benefit from the campaign. Some of the details you can include in a contract are compensation or rates, the exclusivity of the partnership, length of the partnership, distribution of content, copyright, and other terms.  Acknowledge that Influencers Know Their Audience Better Just think of it: your influencers’ audiences aren’t your audiences unless they do the effort of making their audiences patronize your brand. Simply put, you’re only acquiring your influencers’ audiences through a partnership and they always know their audiences better. Hence, when working with an influencer, make sure to provide them with adequate time before asking for results and give them creative freedom. Sure, you’re all up for brand recognition and consistency, but your influencers shouldn’t also lose their identity on social media. As mentioned above, influencers should be part of your overall campaign operations. Listen to their ideas, create something great together, and reap the rewards later.  Build a Personal, Long-Term Relationship Who wants to see an influencer come and go with every campaign? Again, acquiring the best brand influencer is a long, tiring process. So, building a personal, long-term relationship with influencers can be a great asset for your influencer marketing’s success. To keep your influencers for the long-term, maintain healthy connections with them. Regularly interact with their social media accounts even after the campaign has ended, include them in your newsletters, and invite them to company events. You may also reward your best influencers or promote their accounts on your social media pages or website. Lastly, don’t forget to leave honest reviews on their domains to help enhance their credibility.  Organize Your Creator Team [caption id="attachment_6310" align="aligncenter" width="1024"] Success boils down to two important points: good interactions and hard work.[/caption]Once you have the right influencer for your brand, you’ll need to monitor their content and social media activities and keep up with them. Of course, you can’t do all these things alone. So, make sure to have a creative team to take care of your influencer marketing campaigns. This team could be your marketing department, or you can have a separate creative team if your budget allows it. When organizing your creator team, delegate tasks accordingly. Who will monitor each influencer’s contribution to your campaign’s success? Who will handle the influencers from different categories or social media platforms? To maximize your creator team and keep the tracking easier, you may invest in influencer marketing platforms like the one in this Agorapulse review. You may wonder: what is the ideal budget for influencer marketing campaigns? According to Big Commerce statistics, the most common influencer budget is $1,000-$10,000 annually. Moreover, 18% of companies are willing to spend between $100,000-$500,000 every year.  Partner with an Agency Partnering with an agency is one of the easiest and most effective ways to manage your influencer relations. An influencer marketing agency specializes in handling collaborations between brands and influencers. Some agencies also have existing connections with verified influencers, making the selection seamless for you. Simply put, influencer agencies will take care of your overall campaign, including content creation and management, influencer agreement, and campaign tracking and analysis.  FAQWhat is influencer relationship management? Influencer relationship management involves treating influencers as strategic partners, involving them in planning and execution, and maintaining open lines of communication. It focuses on building lasting relationships rather than transactional interactions, which enhances the effectiveness of marketing campaigns. How do I select the right influencers for my brand? Select influencers based on alignment with your brand’s values, audience demographics that match your target market, and their credibility and effectiveness in their niche. It’s also important to consider their engagement rates and past partnership successes to ensure they can meet your campaign goals. What are the best practices for communicating with influencers? Maintain clear, honest, and regular communication. Set explicit expectations about goals, content, and compensation upfront. Encourage feedback and involve influencers in decision-making to foster a collaborative environment and ensure both parties are aligned with the campaign’s objectives. How should engagement metrics be measured? Measure engagement metrics by focusing on relevant interactions such as comments and shares, rather than just follower counts. Use tools that provide insights into how well an influencer’s audience is engaging with the content related to your campaign, which can help in adjusting strategies for better results. What are the benefits of long-term relationships with influencers? Long-term relationships allow influencers to deeply understand and authentically promote your brand, leading to better audience reception and sustained engagement. These relationships also make campaign planning more efficient and can enhance the influencer’s commitment to your brand’s success.Leverage Influencer Relationship Management Strategies [caption id="attachment_6313" align="aligncenter" width="800"] To manage your campaigns and influencer relations effectively, you should know your goals. | Source: Mediakix[/caption]Influencer relationship management is one of the factors often overlooked by most businesses. Some companies are so focused on brand awareness, sales, and ROI that they tend to forget the importance of having lasting, authentic relationships with influencers. If you care about your partners and your business’ success, follow the tips above and take full advantage of your influencer’s engaged audience through careful influencer relationship management. Now, if you need to know more about influencer agencies, check out our guide “What Does an Influencer Marketing Agency Do? An In-Depth Look.”

Read Blog

Top 18 Metaverse Games: An Immersive Experience

If you want to immerse yourself in a virtual world, look no further than the top metaverse games 2022. These games will give you the ultimate gaming experience, giving you unprecedented control over how you interact with the game and others who are playing it simultaneously. The best part is that all these metaverse games will be playable via your smartphone, tablet, or computer. No bulky gaming consoles required!With the release of new and innovative VR hardware, the metaverse is starting to take shape. And with it, a new generation of VR games is emerging. From augmented reality (AR) basketball games to ultra-immersive role-playing games, many developers are hard at work creating metaverse experiences you won’t want to miss. With this in mind, you may ask: what is the biggest metaverse game? Let’s look at this top metaverse games list 2022, those in the list range from free metaverse apps to paid projects soon to launch. No matter what type of experience you’re looking for, these games will keep you busy (and entertained) for hours on end. Key TakeawaysThere are numerous of metaverse games accessible on multiple devices, including PCs, gaming consoles, and mobile platforms. It emphasizes the shift towards immersive virtual environments where players can interact within a fully realized digital world, illustrating the technological advancements in virtual reality and augmented reality that enhance gameplay. Popular Game Examples: The list includes popular titles such as "World of Warcraft," "Final Fantasy XIV," and "The Elder Scrolls Online," which are renowned for their expansive worlds and deep storytelling. These games are examples of MMORPGs where players assume characters and undertake quests in richly detailed settings, offering insights into why these games remain influential in the gaming community. There are newer entrants like "Alice" and "Space Expedition 2030," which introduce unique gameplay mechanics and storylines set in imaginative worlds. These games represent the evolving nature of metaverse games, where developers are continually pushing the boundaries of what virtual worlds can offer. Some games, such as "Axie Infinity" and "Decentraland," incorporate blockchain technology to create decentralized gaming economies. This approach allows players to have real ownership of in-game assets, highlighting a trend toward integrating financial technology with gaming to create more engaging and rewarding experiences. Social interactions are of importance in these games, where players can collaborate, compete, and connect with others globally. This social aspect is crucial in building vibrant online communities and is a core feature of the metaverse gaming experience.What is the Metaverse Game?In the world of video gaming, there's a new kid on the block: metaverse games.A metaverse game is a game where players can interact with each other in a virtual world. These games can be played on computers, gaming consoles, and even mobile devices. If you’re asking, “which metaverse is most popular?” the most famous are MMORPGs, which stands for massively multiplayer online role-playing games. In these games, players take on the role of a character and explore the game world, fight monsters, and complete quests.If you’re looking to create or promote your own metaverse game, you can use the tool in this Lately review for better content optimization and audience targeting. The Top Metaverse Games 2022World of WarcraftIn World of Warcraft, players take on the role of one of many heroic fantasy characters. They explore the world, take on quests, and battle monsters in their quest to level up and become the ultimate hero. The World of Warcraft is an MMORPG that has been around for over 15 years. With 11 million subscribers worldwide, it’s one of the most popular video games ever made.Final Fantasy XIVFinal Fantasy XIV is another MMORPG originally released in 2010. The game takes place in the fictional world of Hydaelyn and follows the story of the Warrior of Light, a chosen hero who must save the world from destruction.The game is filled with beautiful graphics, an immersive storyline, and likable characters. But what really sets Final Fantasy XIV apart from other MMORPGs is its unique gameplay mechanics. For example, players can switch between different roles on the fly, making for a very dynamic and fluid combat experience.Elder Scrolls OnlineAnother MMORPG, The Elder Scrolls Online is a game released for Microsoft Windows and OS X in April 2014, and for PlayStation 4 and Xbox One in June 2015. It’s set in the continent of Tamriel and features a variety of races and factions. Players can choose to side with one of three alliances: the Aldmeri Dominion, the Daggerfall Covenant, or the Ebonheart Pact.The Elder Scrolls Online has received generally positive reviews from critics. Reviewers praised the game's exploration and combat, but criticized its lack of innovation and quest design.AliceAlice is a multiplayer online game that allows users to create and explore virtual worlds. The game is set in the fictional world of Wonderland, and players can choose to play as one of several different characters. This metaverse game is unique among online games because it uses a 3D engine to render its world, which makes it possible for players to explore their surroundings in a more realistic way. Alice also features an extensive system of physics, which enables players to interact with the environment in a variety of ways. For example, players can pick up objects and throw them, or use them to build structures. The game also features a number of puzzles that must be solved to progress.Alice is free-to-play, and it supports single-player and multiplayer gameplay.Space Expedition 2030Space Expedition 2030 is one of the top metaverse games 2022 that allows players to explore and colonize space. The game is set in the year 2030, when humanity has finally reached the stars. Players will be able to choose their ships, customize their avatars, and build their space stations. This metaverse game is an ambitious project that seeks to bring the experience of space exploration to a wider audience.Tardis VRStep inside the Tardis and use your Oculus Rift to navigate your way through time and space.Tardis VR is a new virtual reality app that allows users to explore the iconic time machine from Doctor Who. The app features a 360-degree tour of the Tardis, as well as voice acting from cast members of the show. Users can also choose to experience various Doctor Who adventures in VR, such as battling Daleks or exploring time and space. Tardis VR is currently available for Oculus Rift and HTC Vive.Rise of AtlantisBeing one of the top metaverse games 2022, The Rise of Atlantis has been gaining popularity lately. In the game, players can explore a virtual world based on the myths and legends of Atlantis. There are many different areas to explore in the game, and players can interact with other players from all over the world. The Rise of Atlantis game is a great way to experience a virtual world full of adventure and mystery.Star Wars Lightsaber Escape GameIf you're a fan of the Star Wars franchise, you've probably heard of the Star Wars Lightsaber Escape Game. This game is a VR experience that lets you fight your way out of a room using a lightsaber. It’s designed to be played with multiple people, so you can team up with your friends and take on the challenge together.The objective of the game is to escape from the room before time runs out. You'll need to use your lightsaber to defeat enemy droids and solve puzzles to progress. The Star Wars Lightsaber Escape Game is perfect for fans of the franchise who want to experience what it's like to wield a lightsaber.Axie InfinityAxie Infinity (AXS) is a game that allows players to collect, train, and battle pet monsters called Axies. The game features a unique economy where players can earn, trade, and spend AXS, the in-game currency.This metaverse game is built on the Ethereum blockchain and uses non-fungible tokens (NFTs) to represent each individual Axie. The game was created by Sky Mavis, a Vietnamese development studio, and was launched in March 2018.Decentraland Decentraland is another virtual reality platform that uses blockchain technology to give users full ownership of their virtual world. It’s the first ever virtual reality platform powered by the Ethereum blockchain. By using blockchain technology, users can create, experience, and monetize content and applications in a 3D virtual world without having to worry about third-party interference.You can also promote your virtual world on social media platforms to monetize your content further. To get started, check the software in this Hopper HQ review. FortniteFortnite is a cooperative sandbox survival video game developed by People Can Fly and Epic Games, with the latter also serving as its publisher. It was released as a paid-for early access title for Microsoft Windows, macOS, PlayStation 4, and Xbox One on July 2017, with a full free-to-play released in 2018. The game is set in contemporary Earth, where the sudden appearance of a worldwide storm causes 98% of the world's population to disappear, and zombie-like creatures rise to attack the remaining survivors.The Sandbox GameExplore the world of sandbox video games, where players have the freedom to create and play however they want.The Sandbox is a video game that allows players to create their levels and play them. It’s a creative outlet for players who enjoy building and designing things in games. The Sandbox has been praised for its user-friendly interface and easy-to-use tools. Players can share their levels with others online, and there’s a community of creators who help each other out. The Sandbox is a great game for those who want to be creative and have fun while doing it.IlluviumIlluvium is a virtual reality game that allows players to explore different dimensions within the game. The player is able to travel to different planets and interact with the environment and other players. The game also features a variety of mini-games that can be played to earn rewards.RobloxRoblox is a user-generated online game platform and community for kids and teens. The site hosts user-created games in many genres, from racing and first-person shooters to role-playing games and simulations. This game is free to join and users can create their game worlds and social networks.With over 15 million games created by users, Roblox is one of the most popular gaming platforms for kids and teens. The site has been praised for its positive community and creative freedom, but has also been criticized for its lack of safety features.Star AtlasStar Atlas is a new online game that allows you to explore the universe and battle rivals from other galaxies. The game is set in a future where humanity has colonized the stars and you take on the role of a space captain, leading your ship and crew on missions to discover new worlds and defend against enemy forces.With its expansive open world, Star Atlas gives players an unprecedented level of freedom to explore the galaxy at their own pace. There are no limits to where you can go or what you can do, making for an incredibly immersive and rewarding experience. Farmers WorldFarmers World is one of the top metaverse games 2022 that allows players to experience the life of a farmer. Players can choose to grow crops, raise animals, and sell their produce to other players in the game. The game also features a unique second world called the “Farmer's Market,” where players can buy and sell items with other players. It has been praised for its realistic depiction of farming, and its ability to allow players to connect with other farmers from around the world.Chain of AllianceThe Chain of Alliance is a virtual world that simulates the real world. It’s an MMORPG that allows players to interact with each other in a virtual environment. The game is set in the future, in a world where the player's actions and choices have an impact on the story line. Players can choose to be human or one of several different alien races, each with their own unique abilities and strengths. They can also join one of three factions: the Galactic Republic, the Sith Empire, or the Mandalorian Bounty Hunters. Each faction has its own goals and objectives, and players must work together to achieve them. The Chain of Alliance is constantly expanding, with new content being added regularly. There are no monthly fees required to play, and players can purchase in-game items and upgrades with real-world money.Horizon WorldsIn Horizon Worlds, you can create your own avatar and explore a variety of amazing new worlds.Horizon Worlds belongs to the list of top metaverse games 2022 that allows players to explore different virtual worlds and interact with other players. It’s set in a future where humans have colonized other planets, and the player's goal is to find a new home for their people. The game features multiple worlds to explore, each with its own unique ecology and inhabitants. Players can also build their own structures and customize their characters. Overall, Horizon Worlds offers an immersive and engaging experience to gamers of all ages. FAQWhat makes a game a part of the metaverse?A metaverse game provides a virtual world where players can interact, create, and explore within a digital landscape that mimics aspects of the real world. These games often support vast multiplayer environments, rich interaction mechanics, and extensive world-building features. How do blockchain technologies impact metaverse games?Blockchain technology in metaverse games allows for the creation of decentralized economies where players truly own their in-game assets, can trade them as digital property, and potentially earn real-world value from their in-game activities. This technology ensures transparency and security in transactions within the game. Can you participate in metaverse games across different platforms?Yes, many metaverse games are designed to be cross-platform, allowing players to access the game on various devices including smartphones, tablets, PCs, and VR headsets. This accessibility helps in building larger and more diverse communities. What are some key features of the top metaverse games in 2022?The top metaverse games of 2022 feature immersive worlds, complex economies, interactive gameplay, and social connectivity. These games often blend elements of traditional gaming with innovative technologies like VR and blockchain to enhance the player's experience. How do metaverse games facilitate social interaction?Metaverse games facilitate social interaction by providing chat functions, collaborative quests, and community events that encourage players to work together and form social bonds. These interactions are a significant aspect of the gaming experience, making the virtual worlds more engaging and dynamic.Top Metaverse Games 2022: What is the Best Metaverse to Join? Demographics of metaverse gamers. | Source: NewzooAs the popularity of metaverse games grows, so does the number of options available to players. So, what’s the best metaverse game to join?There are a few factors to consider when choosing a metaverse game. First, what’s your purpose for playing? Do you want to explore different worlds, meet new people, or compete in challenges?Second, what’s your preferred play style? Some games are more action-oriented, while others emphasize social interaction or puzzle-solving.Lastly, what kind of commitment are you looking for? Some games require hours of play to reach the endgame content, while others can be enjoyed in shorter sessions.Once you've considered these factors, you can start narrowing down your options.Immerse yourself into the metaverse by reading this article: “How To Leverage Metaverse Marketing Strategies (With Examples).”

Read Blog

Influencer Relationship Management: Cultivating Connections for Business Growth

How crucial is influential relationship management to your business? To get the most out of your influencer marketing efforts, it's crucial to build solid relationships with your influencers. The closer you work with them, the better they'll be able to accurately share what your brand stands for. In this post, we're going to dive into what influencer relationship management (IRM) is and how you can use an IRM strategy to help your business grow. What is influencer relationship management and the importance of it for your brand? Let’s find out.[caption id="attachment_21343" align="alignnone" width="1024"] Do your research and look at the statistics to know what works and what doesn't before embarking into an influencer marketing campaign for your brand[/caption] Key TakeawaysInfluencer Relationship Management (IRM) is crucial for impactful influencer marketing campaigns. It involves managing all aspects of engagement with influencers to foster lasting partnerships. IRM Tools streamline collaboration with influencers by providing insights into their talents, content preferences, and audience demographics. They simplify campaign management and enhance communication. Best Practices for IRM include evaluating influencers thoroughly, building mutually beneficial partnerships, and regularly evaluating campaign effectiveness using the right KPIs. Choosing the Right KPIs is essential for measuring the success of influencer campaigns. Key metrics include reach, engagement, conversions, and Return on Investment (ROI). Influencer Relationship Management Tools Examples include Sideqik, CreatorIQ, TapInfluence, IZEA, and Traackr, which offer features for influencer discovery, campaign management, and performance analyticsWhat Is Influencer Relationship Management? IRM refers to managing every aspect of your engagement with an influencer—from the initial outreach to all communications before, during, and after a marketing campaign. The goal of IRM is to foster a lasting partnership where both the brand and the influencer can understand each other more deeply, leading to more impactful and relevant campaigns. It's similar to customer relationship management, but instead of focusing on customers, it centers on deepening connections with influencers to enhance growth and increase return on investment (ROI). How Influencer Relationship Management Tools Help Influencer Relationship Management (IRM) tools are marketing software that helps brands and agencies streamline how they collaborate with influencers. These tools are essential for nurturing strong, ongoing relationships. They allow you to dive deep into the specific talents, preferred content formats, platforms, and promotional styles of each influencer. Meanwhile, influencers get a clearer picture of your brand and what it stands for.Companies can find the right influencer by using an agency relationship management dashboard. Tools such as these are designed to support every stage of your relationship with an influencer. This includes the initial research phase where you track and analyze their performance metrics and audience segmentation, through to the first outreach, negotiation, campaign setup, and management, and finally, the follow-ups and feedback after a campaign ends.Setting up a dedicated profile for each influencer in your IRM system acts like a one-stop shop where you can view all their relevant details—metrics, notes, pricing history, email interactions, and contact information. One of the biggest perks is moving away from juggling multiple spreadsheets and emails to having all the information centralized in one place. With everything just a click away, managing negotiations, pricing proposals, and partnerships becomes much simpler and keeps you up to date with all aspects of your influencer collaborations. Best Practices for Influencer Relationship Management Here are some top tips to help you forge successful and profitable partnerships with your influencers while using an influencer relationship management platform. Evaluate Influencers [caption id="attachment_21342" align="alignnone" width="1024"] Evaluate influencers to make sure their values align with your company's goals and objectives[/caption]Before embarking on your influencer relationship management journey and utilizing specialized tools to foster partnerships, it is crucial to adopt a meticulous approach in selecting and evaluating each influencer to ensure they align with your campaign objectives. An effective method to assess influencers is by thoroughly examining their past endeavors and performance.It is important to ensure that the content they produce not only resonates with your brand but also possesses an element of originality and captivation. Equally significant is the relevance of their audience and their genuine interest in your products or services. Furthermore, you need to make sure that the demographics of their followers correspond to your target market and that these followers actively engage with the influencer's posts. Build Mutually Beneficial Partnerships How do you maintain relationships with influencers? In partnerships, it's vital that influencers see the collaboration as mutually beneficial. Otherwise, they might not be as motivated to give their best to your campaigns. Fair pay is important, but it's also crucial to share as much information as possible about your company and brand. This helps influencers understand the value you bring and can help them form a stronger connection with your brand. Evaluate the Effectiveness of Your Influencer Campaign It's important to regularly check how well your influencer relationship management program is doing. If you don't keep track of the results, it's hard to know what's working and what needs improvement. One simple way to see how well your influencers are doing is to look at their performance, like the content they're creating and their key performance indicators (KPIs). The most important influencer marketing KPIs help you measure how well your campaigns are doing. Consider Hiring an Influence Relations Manager [caption id="attachment_21341" align="alignnone" width="1024"] Consider hiring an influence relations manager for recruiting the best influencers to suit your brand[/caption]What is an influence relations manager? They are the ones in charge of your influencer marketing campaign. These people act like your in-house marketers but in this case, their specific role is to bring influencers who truly understand your brand's objectives and goals. Thus, recruiting the best, most ideal influencers for your brand is their main role. Choosing the Right KPIs that Perfectly Align With Your Goals As you might already know, KPIs (Key Performance Indicators) are like scorecards for measuring how well a campaign is doing. Nowadays, there are so many different types of data you can measure, but it's important to focus on the ones that really matter for your specific situation. So, let's take a look at the most important ones. Reach In influencer marketing, one of the first things to check is how far your campaign posts are reaching. This helps you understand how much your chosen influencer is boosting your brand awareness. You can measure reach in a few ways, but the main things to look at are your influencer's audience size, any growth in your brand's social media followers, and how many views and impressions your posts get.Make sure you're using the best reviewed influencer relationship management tools to get this info. To gauge your brand's awareness, keep an eye on these influencer analytics: your influencer's follower count, your own social media followers, whether your audience has grown since partnering with the influencer, the number of impressions (how often your content is displayed), and the total reach (the overall number of people who have seen your campaign). Engagement What is influence relationship management for when you can’t get adequate engagement with your target audience? When you're looking at your influencer marketing performance, don't forget to check how engaged your influencer's audience is with your content. The more engaged they are, the better your influencer is at creating a positive brand image and building meaningful connections. Higher engagement also means more people are interested in your brand, which could lead to more customers.Engagement is also a good way to see if your brand fits well with your influencer's audience, helping you choose the right influencers for long-term partnerships. To measure engagement, keep an eye on likes, comments, shares, brand mentions, and the use of campaign hashtags. Conversions [caption id="attachment_21344" align="alignnone" width="1024"] Conversions are vital because they show you how your campaigns are directly affecting your bottom line[/caption]When you're looking at the results of your influencer campaigns, conversions are where things really get interesting. They're super important because they show you how your campaigns are directly impacting your bottom line. Conversions tell you how many people are not just interested in your brand, but actually taking action, whether it's making a purchase, signing up for something, or downloading content.What's great about conversions is that they can mean different things depending on what you're trying to achieve with your campaign. It could be sales, new subscribers, downloads, or even people signing up for your newsletter. To track conversions effectively, you need to define what a conversion means for your campaign and then keep a close eye on the right metrics. Here are a few ways to do that:Affiliate links: Use affiliate links to track sales that come from each influencer's audience. To learn more about how this works, check out our Linkly review.Promo codes: Give each influencer a unique promo code so you can see how many conversions each of them is driving.UTM links: Create special URLs with UTM parameters to see where your traffic and conversions are coming from. Learn more about this from our Tapfiliate review. ROI Selecting the right influencer is crucial for getting the most out of your influencer marketing efforts. One way to see how well your influencer campaigns are doing is by looking at Earned Media Value (EMV). EMV tells you how effective your influencer campaigns are compared to what you'd spend on paid campaigns to get similar results.Calculating EMV is pretty straightforward. You just need to know how much you're paying for each engagement, each thousand impressions (CPM), and each person reached. For example, if your paid campaigns cost you $2 per interaction on average and a post gets 1,000 interactions, you've spent $2,000. To figure out the EMV for influencer posts, you do the same thing. If an influencer's post gets 2,000 interactions, your EMV would be $4,000. That's a better return on investment than your paid campaigns.So, the higher your EMV, the better the influencer is at promoting your brand. It's a great way to measure the success of your influencer partnerships and make sure you're getting value for your money. Influencer Relationship Management Tools ExamplesSideqik [caption id="attachment_21340" align="alignnone" width="1024"] Explore a new way of partnering with influencers through Sideqik[/caption]With Sideqik, you can explore a new way to partner with influencers that include creating tailored environments for brand-aligned interactions, streamlining management with automated systems, and leveraging real-time analytics for strategic decision-making. This approach opens up endless possibilities for direct engagement, campaign promotion, and handling global transactions.Access streaming and social media. Dive into a comprehensive dataset that lets you build and manage your creator program from the ground up.Find the perfect creators. Search for and connect with the best creators for your brand. Monitor and enhance their performance in real-time to maximize your investment.Simplify campaign management. Efficiently manage your relationships with creators, oversee campaigns, and track performance indicators with customized workflows and automated communication tools.Optimize in real-time. Use real-time data and analytics to fine-tune your strategies, improve conversion rates, and better understand your monetization strategies. CreatorIQ CreatorIQ is a sophisticated influencer marketing platform that features a suite of tools to help brands identify the right creators. With its AI-driven capabilities, brands can easily find recommended influencers, filter their searches to hone in on the best fits and analyze the influencers' profiles and performance metrics.Discover and vet Creators. Use their platform to search, compare, and receive recommendations on creators using detailed insights. This makes it faster and easier to find creators who align perfectly with your brand.Build and nurture your brand community. Identify creators who are already talking about your brand and use this insight to grow and strengthen your community. Understand the impact of organic content and engage actively with your most influential ambassadors.Track community trends. Stay informed about the latest trends within your most relevant communities by monitoring creator activities. This helps you spot opportunities that could benefit your brand.Maintain a healthy community. Keep a close eye on your brand's community health to improve creator loyalty and retention. Ensure that your community is thriving, well-supported, and fully engaged. TapInfluence TapInfluence offers a robust influencer marketing platform packed with essential features such as influencer discovery, campaign management, and detailed analytics. It enables businesses to forge connections with a wide range of influencers and effectively monitor the success of their campaigns.Wide-ranging influencer network. With TapInfluence, you have access to an extensive network of influencers across various industries and demographics. This vast selection makes it easier to find the right partners who resonate with your target audience.Advanced campaign management. The platform provides advanced tools to help you manage your influencer campaigns smoothly. From facilitating easy communication to handling detailed content approvals, you can collaborate effortlessly with influencers and ensure your campaign runs smoothly.In-depth analytics. TapInfluence delivers deep insights into how your influencer campaigns are performing. You can track essential metrics, assess ROI, and leverage this data to fine-tune your marketing strategies, making sure you're getting the best results from your efforts. IZEA IZEA is a standout platform for creators, offering effective tools to bridge the gap between brands and influencers. One of the toughest parts of business engagement and career growth is creating meaningful networking opportunities, and IZEA tackles this head-on.Influencer marketing tools. IZEA Flex showcases what influencer management software can do, and The Creator Marketplace is where influencers and brands meet. These tools make it easier for marketers to organize and execute paid promotional efforts efficiently.Dedicated managed services. For brands and marketers who need a bit more guidance, IZEA's Managed Services team is ready to step in. They specialize in helping leading brands and advertising agencies with everything from strategy and creative ideation to project management and analytics.A platform for every business size. IZEA is designed to support everyone—from smaller organizations with tighter budgets to well-known global brands. It's a versatile platform that adapts to various advertising needs.Benefits brands and influencers. The relationship is reciprocal; large brands can gain fresh perspectives by partnering with micro-influencers, while top-tier influencers can catapult smaller businesses into the spotlight, sometimes with a single successful campaign. Traackr Maximize your influence relationship. Think of Traackr as your go-to CRM for simplifying activations, enhancing collaboration, and maintaining clear, organized information flow.Beyond the basics. While Traackr handles the essentials like discovery, campaign management, and reporting, it offers much more. Access the largest global influencer database, unique market insights, and a team of experts ready to guide your decisions and investments.A recipe for success. Their clients succeed because Traackr’s influencer marketing software and expert team stand by them every step of the way. With Traackr, you can measure your impact accurately, understand what strategies are effective, and confidently make the right choices. Influencer Relationship Management: The Bottomline When all is said and done, Influencer relationship management is all about building and maintaining genuine connections with influencers to boost your brand's reach and impact. It involves choosing influencers who truly resonate with your brand, nurturing those relationships over time, and using data to see what's working. When done right, this approach can take your marketing efforts to the next level, creating lasting partnerships that benefit both your brand and the influencer. It's not just about numbers; it's about building trust and authenticity, which can lead to long-term brand loyalty and success. FAQ What is Influencer Relationship Management (IRM)? IRM involves managing every aspect of engagement with influencers, from initial outreach to post-campaign follow-ups to building lasting partnerships that enhance the effectiveness of influencer marketing campaigns.How do IRM tools help in influencer marketing? IRM tools streamline collaboration with influencers by providing insights into their talents, content preferences, and audience demographics. They simplify campaign management and enhance communication.What are some best practices for successful influencer relationship management? Best practices include evaluating influencers thoroughly, building mutually beneficial partnerships, and regularly evaluating campaign effectiveness using the right Key Performance Indicators (KPIs).How do you measure the success of influencer campaigns? Success can be measured using KPIs such as reach (audience size, impressions), engagement (likes, comments, shares), conversions (sales, sign-ups), and Return on Investment (ROI).What are some examples of influencer relationship management tools? Examples include Sideqik, CreatorIQ, TapInfluence, IZEA, and Traackr, which offer features for influencer discovery, campaign management, and performance analytics.To learn more about the latest in influencer marketing, check out our post "Book Influencers: Transforming the Literary Landscape." 

Read Blog