Social media has indeed become an integral part of our daily lives. Instagram is, by far, the most influential of all the social media platforms. Every day we open our phones to check if there are any updates, especially if there are new followers. Of course! Who doesn’t like to have more followers each day?
As much as we want to, some things can be out of our hands, especially when you see that your followers have been reduced. It can be frustrating because you don’t even know why it’s happening. There could be many reasons why they unfollowed you. In this article, we’ll talk about some of the reasons why you were unfollowed so that you can evaluate and improve your organic growth for Instagram. This will help you understand and stay on top of your game. Devise a strategy by learning these mistakes and keep your loyal followers engaged.
One of the crucial things that you should know as an influencer is how and when you post. Your followers are there because they are interested in your content and will always wait for you to post something.
You may have started with a certain schedule initially but did not manage to be consistent. Because of that, your followers struggled to wait and guess when you would update. And that’s the cue – they notice your inactivity and immediately unfollow you.
Posting Irrelevant or Uninteresting Content
When followers initially decided to follow your account, it was likely because they found your content interesting and relevant to their interests. However, if you post content that deviates too much from what initially attracted them, they may lose interest and unfollow you.
To avoid being unfollowed due to irrelevant or uninteresting content, it’s crucial to understand your audience and consistently provide content that aligns with their expectations. Take the time to analyze your followers’ demographics, interests, and engagement patterns. This information can guide your content creation process and help you tailor your posts to cater to their preferences. Keep an eye on trends within your niche or industry. Staying up to date with the latest developments and incorporating relevant topics into your content can help you stay fresh and engaging. Experiment with different content formats, such as videos, carousels, or behind-the-scenes glimpses, to add variety and capture your followers’ attention.
Social media is like a two-way radio. Both parties should respond to keep that relationship running. People always seek interaction. As an influencer, you should engage with your followers. Respond to their queries and comments and make them feel valued. Tell them that they matter and they are your lifeline.
Not Posting High-Quality Content
You are on Instagram for one thing – delivering valued content to your audience. Posting high-quality content can help you gain more engagement, as people will consider you one of the best in a particular niche. Provide high-quality photos, informative posts, and relevant content for your audience to keep them in place. Never use blurry ones or give unrelated ones.
Posting Too Much
Posting too much can be overwhelming. It can sometimes annoy people, leaving them to click the unfollow button. Don’t over-post content when it is not related to your niche. Schedule it the way you want it to be for your audience to become excited in the next few days.
While self-promotion is a valid part of using Instagram, bombarding your followers with constant promotional content can be off-putting. People want to see a mix of personal posts, valuable information, and engaging content. If your feed is solely dedicated to selling products, services, or constantly promoting yourself, it may lead to unfollows.
Controversial or Offensive Content
Instagram is a platform where people share their opinions and perspectives. However, posting controversial or offensive content can alienate your followers and lead to unfollows. It’s essential to be respectful and considerate of diverse viewpoints, ensuring your content doesn’t offend or exclude others.
Change in Personal Circumstances
Sometimes, people unfollow others simply because their personal circumstances change. These changes can be entirely unrelated to your content or online presence. For example, they may experience a shift in their interests, undergo life changes that lead to a different social circle, or simply feel the need to declutter their feed.
It’s important to recognize that changes in follower count are a natural part of using social media platforms. People’s priorities and preferences evolve over time, and it’s unrealistic to expect everyone to remain a long-term follower. Instead of dwelling on the unfollows, focus on cultivating a community of engaged followers who genuinely appreciate your content.
To minimize the impact of follower fluctuations due to personal circumstances, maintain an active presence and consistently provide valuable content. By staying true to your brand and consistently delivering quality posts, you can attract new followers who align with your current direction and interests.
Losing followers can be demotivating but don’t stop there. Learn from your mistakes and start back again. Don’t get bothered if someone unfollows you. Treat it as a challenge in stepping up your game. If you constantly improve, later, you will have the most loyal fan base every influencer has dreamed of.
Remember, it’s essential to balance staying true to your brand and adapting to your audience’s evolving interests. Regularly evaluate the performance of your posts and take feedback into account to ensure your content remains relevant and captivating.
Now, if you’re interested in boosting your Instagram followers, check out our guide, “How to Increase Your Instagram Followers: A Detailed Guide.”