image ofHow to Use Instagram Post Insights to Improve Strategy

How to Use Instagram Post Insights to Improve Strategy


Do you know how to use Instagram Post Insights to improve strategy? These are your analytics within your Instagram account, so if you're asking "Do Instagram Insights really work?" They sure do! Don't miss out on this great opportunity to be guided on creating content for Instagram to help you grow. So today, we're going to walk you through this so you will have a better understanding of what are good Instagram Insights and how you can access them. Let's go ahead and jump right in.

Key Takeaways

  • Utilizing Instagram Post Insights effectively requires understanding and analyzing key metrics such as likes, comments, shares, and saves. Each metric provides unique insights into how audiences interact with content, guiding content creators on what resonates best with their followers.
  • Insights allow users to track the actions taken from posts, such as profile visits or website clicks, helping to measure the direct impact of content on business goals. Analyzing these actions can inform adjustments needed in content strategy to better engage and grow the audience.
  • The performance of various types of content (posts, stories, reels) can be compared to determine what format works best for reaching both followers and non-followers. This helps in tailoring content strategies to maximize reach and engagement across different audience segments.
  • Regular review of unfollows and the content types leading to high engagement levels is crucial. This feedback loop aids in refining content strategy to keep the existing audience engaged while minimizing losses and optimizing content for potential followers.
Don't lose the opportunity to use Instagram Insights to understand if your content marketing strategy is working

Getting Started

Go to your Instagram bio. Tap on the three little bars found in the upper right-hand corner of your screen. In case you're not seeing those options, you will need to have a business or creator account type. So if you're not seeing it, it's time to switch over so it can track your Insights for you. In your Insights Overview, you can see all the accounts reached, the accounts to engage, and your total number of followers. Its default is automatically set to the past seven days. However, you can easily tap on it and change to the time frame you prefer. You can set it up for the last 30 days, even up to the past 3 months so you can have a holistic view of how your account is doing for the past quarter.

How To See Post Insights On Instagram 2022

Check your events over the past few months. Let's say you decided to look into what happened in the last 30 days. You can go ahead and tap to see the Insights for the various content you share on Instagram. How many posts do you share, stories, or reels? This can also include the live videos you've made. For those with promotions or who are running ads, it will also show up here. This is how you can go in-depth using Insights.

Utilize the 4 Metrics

Don't forget to use the 4 metrics in all your Instagram posts
How do you post on Instagram using Insights? Check these out. The 4 crucial metrics as you probably know by now are likes, comments, shares, and saves. These are what you look at when your content is shared in the feed. These include your videos and reels.


This is the most common way to get an ego boost. But more importantly, this is a good indicator of how people liked your content. You resonated with them in one way or another.


When somebody comments on your post, it means that it was compelling enough for people to engage, or show you gratitude for the valuable information or insight you have shared.


When people share your post it means it was good enough to make them want to show it to others. They want their friends or other people in the community to be informed, entertained, or inspired as well.


No one would save your content unless it is going to be useful for future reference. Thus, it is important to note and understand why they are engaging with your posts in the first place so you will have a better idea of the type of content to create moving forward.

Relate the Metrics to Your Specific Content

The next thing you will need to do is figure out how these metrics associate with a specific type of content. Why is one post getting so many likes, but at the same time is just getting a small number of comments? What are you posting that is getting a lot of shares and saves when supposedly it should be getting all four?

Check The Actions Taken

Now here's another way how to use Instagram Post Insights to improve strategy. This is important if you're eager to grow your business on Instagram. You need to know the actions people are taking from your content. Why are Instagram Insights important? Because you will finally be able to answer your own questions. Are your posts bringing traffic to your website? Are they checking out your profile? Are you gaining new followers because of the content you put out?

Explore Your Accounts Reached

Know your reach so you will know whether or not to tweak your marketing strategy
This is what you do when you want to see the people you're reaching and in what way. First, you need to know who are your non-followers, then the followers you are currently reaching. You will see a breakdown of how this goes into the various types of content you created. Let's take this as an example. Perhaps many of your reels reach so many non-followers. However, your lives and stories are getting a big chunk of your reach to your current followers. You can also see the top content for most reach depending on the periods you choose.

What To Do With Unfollows

You cannot know how to use Instagram Post Insights to improve strategy if you do not know what to do with unfollows. If you wish to see your total follows, look Under Audience. This is how you can track your growth. It is so easy to panic and worry when you see a lot of unfollows. But understand that this is part of your Instagram growth. It's totally normal for people to drop out because they no longer suit your brand. Maybe they're never going to be your customers, to begin with. Also, remember that Instagram is always on the lookout for spam and bot accounts. Once detected, they will quickly be eliminated. Thus, the loss of followers. Just make sure your growth rate is just as consistent.

What To Post Repeatedly

You will know what content you should continue posting based on its past performance. Then create similar content. It could be the same visual format or the same topic. Check out which of your content had the best performance in terms of saves. Is it your infographic carousels about travel and leisure? You can grab that information and create reels using a similar format. In this way, useful information is broken down in a digestible manner with amazing visuals.

Valuable Insights On Instagram Stories

Take a look at your replies on your Instagram stories because this is one of the most important metrics you should keep an eye on. It's like having a direct conversation with your customers. So, find out what the key component was in your story that drove people to write a reply. Which ones are resonating with your target audience and get the most replies? Do you see some of your stories getting higher tap backs compared to others? It means these were fantastic stories that drove your audience to tap into previous ones to watch all over again.

Next Story Or Exited

Again, don't panic when you see these. Rather, find out what's wrong and do your best to fix it. Excited and Next Story is bad news because there's something about these stories that caused your audience to drop off or stop watching them altogether. When you are struggling to get engagement with your stories, find out how many people are watching and interacting with your story. Pay attention to your stickers. How many times have you posed a question sticker that generated zero responses today, but on other days got plenty? How did you phrase a question? What time was it posted? Were there other story stickers that were posted prior to that one? Looking at these allows you to discover the pattern of engagement in your Instagram stories. This is the same concept you can apply to your Instagram Live Insights. Not only should you look at your entire views, but also check your Peak Concurrent Viewers. These are your highest number of viewers at a specific time. By doing this, you will know how your live streams ought to be, or the best time of the day to go live. Would they like certain guests to go on with you with some Q&As?

Know the Answers To Instagram Insights FAQs

Is Reach more Important than Impressions?

Yes. Why? Because Reach is the number of actual individuals, while impressions merely talk about the total number of views. For example, if you view one of Ariana Grande's posts, you would count for one reach. However, if you went back and watched it repeatedly, you would count for three, four, or how many impressions. Recently, this social media platform has been focusing on mainly showing your reach. Which ultimately is what really matters for gaining new followers.

Is Instagram Insights Enough To Help You Grow Your Brand?

Use advanced analytics like Metricool along with Instagram Insights to grow your brand
If you're just starting out your online presence, Instagram Insights is very helpful in understanding your followers. It can help you assess whether or not you are reaching your target audience on this social media platform. However, if you want to take your business to the next level and boost growth, you may need to use tools like Metricool for Instagram marketing. Metricool provides you with advanced analytics for your Instagram account. This goes beyond likes, comments, or followers. It also gives you a better understanding of the type of content your target audience is responding to in the form of visual or interactive graphs.

Should You Obsess Over Your Analytics?

No, do not obsess over your Instagram Analytics. Instead, leverage it for making informed decisions in the future. Are you planning to create a new campaign or launch? Do you want to take a step back and revamp your current Instagram marketing strategy? Use this opportunity to look back on your past marketing techniques or strategies. It depends on you if you wish to do this on a monthly, or even quarterly basis. If you want to do a quarterly review and are thinking about new content to post to boost your reach, don't forget to add reels to your game plan.

Craft Your Content Calendar

Instagram content mix percentage
Plan the content mix you're going to map out on your content calendar planner
You know how to use Instagram Post Insights to improve strategy if you know the most effective way to craft a content calendar. The first thing you need to know is to decide how much of each category you would like to have. For instance, educational content could be anywhere around 50-80% of your entire content, depending on the niche you're in. Do you have a brand profile, a personal profile, or would you like to be known as a thought leader or expert? Then with personal content, it could be anywhere around 30-50% of your entire content marketing strategy. And finally, you have your community-driven, very engaging content. These could be between 10-30%. Needless to say, these are mere ballpark figures, just so you'll have a feel of them. The important thing is that you have an actual plan that you can stick to. For instance, Day 1 can be about reels on making money doing travel blogs. The next day can be a carousel post about planning a vacation on a shoestring budget. Both of these tend to lean towards educational posts. The third day could be about your goofiest travel moments, which is more of a personal post. Then the next thing could be a live stream, and so on and so forth. You have a lot of things on your play, so you'd want to lighten your load. The best way to do this is to get yourself a content calendar app where all you need to do is set it, then forget about it. Learn more about this on our Posfity review.


  • What are the core metrics available in Instagram Insights? Instagram Insights provides metrics like likes, comments, shares, and saves, which are crucial for understanding audience engagement. Analyzing these metrics helps determine what content types are most effective and engaging for your followers.
  • How can Instagram Insights influence content strategy? By revealing detailed metrics on audience engagement and behavior, Instagram Insights can guide creators in refining their content strategies. This includes optimizing posting times, tailoring content types, and focusing on what drives the most engagement.
  • What should you do if your Instagram posts are consistently leading to unfollows? Regularly check which posts are leading to unfollows and adjust your content accordingly. This might mean changing the content type, improving quality, or aligning more closely with audience interests to maintain and grow your follower base.
  • How can different content formats be optimized using Instagram Insights? Insights can show which formats—whether posts, stories, or reels—perform best in terms of reach and engagement. Using this data, creators can focus more on the content types that attract the most viewers and interactors, optimizing their content mix.

Improving Your Strategy Without Losing Your Sanity

Hopefully, this post helps if you still don’t know how to use Instagram Post Insights to improve your strategy. But if you’re still struggling, don’t be too hard on yourself. Sooner or later you’ll get the hang of it. You see, it doesn't always have to be about grinding and posting on a daily basis. Instead, learn to be more intentional about the types of content you post. Your posts may be fewer than usual but think of ways on how they can be an effective approach. Eventually, quality does win over quantity. And scheduling your Instagram posts has never been easier than using a social media scheduler. Learn more about this on our Lately review. Senseless and entertaining posts can give people reprieve, which we all need, once in a while. But at the end of the day, it's how you connect with people on a genuine level. Don't try to be somebody you're not, because your audience can smell phonies a mile away. Always stay good and true, and in the end, it will all come back to you. Hopefully, this is easier with Instagram Post Insights explained. Have you ever wondered how Instagram works? Check out our post, "How Instagram Algorithm Works: A Social Media Marketing Guide" to learn more about it.
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