What’s up, Gen Z? It’s time to talk about the app that’s taken the world by storm—TikTok! You already know it’s the ultimate destination for short-form videos, but did you know another element is just as important? That’s right. We’re talking about TikTok emojis!
In this article, we will dive into the history and evolution of these tiny symbols, explore how they shape communication on the app, and discuss their impact on Gen Z culture. Plus, we’ll look at how brands use TikTok emojis in their marketing campaigns and how they’re becoming a powerful tool for mental health conversations.
So sit back, relax, and get ready to learn everything you need to know about the power of TikTok emojis!
History and Evolution of Emojis
Did you know that the word “emoji” comes from the Japanese words for “picture” (e) and “character” (moji)? In 1999, Shigetaka Kurita, a Japanese artist and designer, created the first emoji. The original set of 176 emojis released in 1999 has now grown to include over 3,000 different symbols used to convey a range of emotions, ideas, and objects.
The first emojis included symbols for a fax machine and a pager, which are no longer commonly used today. In 2015, Oxford Dictionaries named the “Face with Tears of Joy” emoji their Word of the Year. Apple has a team of designers responsible for creating new emojis, and they receive thousands of requests for new emojis every year.
Emojis have existed since the late 1990s but only took off smartphones’ advent. The Unicode Consortium, responsible for standardizing emojis, comprises representatives from tech companies like Apple, Google, and Facebook. According to Statista, the global emoji count is expected to reach 3,491 by 2023.
And did you know that the “pile of poo” emoji (💩) is officially called “Pile of Poo” by the Unicode Consortium? Finally, an annual World Emoji Day is celebrated on July 17th, chosen because it is the date displayed on the calendar emoji.
What are TikTok Emojis?
Today, emojis are essential to digital communication, and TikTok is no exception. This marketing multi-billion dollar app features various emojis that users can include in their videos and comments, from the classic smiley face to more specialized symbols like the “duet” and “stitch” icons.
TikTok emojis have undergone several changes and updates since the app’s launch in 2016. In the early days, the app only featured a limited selection of emojis, but as it grew in popularity, more and more symbols were added to the mix. Today, users have access to a diverse range of emojis that they can use to express a wide variety of emotions and reactions.
Emojis have come a long way since their inception, evolving from simple smiley faces and crying emojis to a vast array of symbols that are now integral to our digital communication. TikTok emojis are no exception, and the app’s ability to create custom symbols for events and campaigns and users’ creativity in developing unique combinations has made them an essential part of the app’s culture.
One of the unique aspects of TikTok emojis is the app’s ability to create custom emojis for specific events or advertising campaigns. For example, during Pride Month, TikTok introduced a rainbow-colored heart emoji to celebrate the LGBTQ+ community. Similarly, as discussed earlier, the app has created branded emojis for partnerships with companies like Chipotle.
TikTok emojis have also become a way for users to express their individuality and creativity. Many users have developed unique emojis or combinations of symbols in their videos and comments. Some of these symbols have become popular trends on the app, such as the “”emoji, often used to express sarcasm or a lighthearted sense of humor.
Role of TikTok Emojis in Communication
On TikTok, emojis play a crucial role in communication. They convey emotions, reactions, and actions in a way that text alone can’t always accomplish. For example, a user might include various heart Tiktok emojis codes to express love or affection or a laughing emoji to indicate something funny. Sometimes, people use emojis to tell stories, with users stringing together a series of symbols to create a narrative.
Knowing how to use TikTok emojis has also led to the creation of new communication trends, such as using the “eye” and “skeleton” emojis to express a sense of intrigue or spookiness. Popular videos or memes often drive these trends, spreading rapidly across the app.
Moreover, TikTok emojis are also used to create a sense of community and belonging among users. For example, users might use particular Tiktok emojis png in their bio or username to signal their affiliation with a particular group or fandom. This creates a shared language and identity among users, allowing them to connect with others who share their interests and values.
TikTok emojis have also become a way for users to express their personality and creativity. Many users have developed various Tiktok secret emojis or unique emoji combinations, using them to convey their style or sense of humor. This development has led to new trends and subcultures on the app, such as using the “clown” emoji to express a playful or silly attitude.
In addition, emojis on TikTok have been used to break down language barriers and facilitate cross-cultural communication. Because emojis are universal symbols that people of all languages can understand, they provide a way for users to express themselves in a way that transcends linguistic differences. This has been particularly important for global trends and challenges, which have brought together users worldwide to participate in shared experiences using emojis and other symbols.
TikTok Emojis and Gen Z Culture
The use of TikTok emojis reflects the values and attitudes of Gen Z culture. A major target of social media advertising, this generation is known for using digital communication, and emojis are a natural extension. They allow users to express themselves in a quick, easy, and fun way, and they’ve become an essential part of Gen Z’s communication style.
In addition to reflecting Gen Z culture, TikTok emojis are also shaping it. As new trends emerge on the app, they often involve emojis creatively and unexpectedly. This has led to a sense of playfulness and experimentation characteristic of Gen Z culture.
Furthermore, TikTok emojis are important for Gen Z’s activism and social justice efforts. Many users have adopted specific emojis to support various causes, such as the “raised fist” emoji for Black Lives Matter or the “rainbow flag” emoji for LGBTQ+ rights. These symbols have become a way for users to signal their values and political beliefs, and they’ve played a role in mobilizing support for social justice movements on the app.
TikTok emojis have also contributed to the development of Gen Z’s unique sense of humor and irony. Using emojis in unexpected or unconventional ways can create a sense of absurdity or humor popular among this generation. For example, using the “skull” emoji in a humorous context has become a popular trend on the app.
Moreover, using emojis on TikTok has also created a sense of intimacy and emotional connection among users. Using emojis to express emotions and reactions, users can create a sense of shared experience and understanding. This has contributed to developing a distinct emotional culture on the app, characterized by empathy, vulnerability, and supportiveness.
TikTok Emojis and Marketing
Did you know that according to a study by mobile marketing platform Leanplum, including emojis in push notifications can increase open rates by up to 85%? This statistic shows how powerful emojis can be in marketing and how businesses can use them to engage with audiences effectively.
As TikTok continues to be a major player in the social media landscape, we can expect to see more brands leveraging the power of TikTok emojis to connect with their target audiences and drive engagement. This is one of the many ways businesses can use TikTok in their operations.
Brands have also taken notice of the power of TikTok emojis. Many use branded emojis in their marketing campaigns, creating symbols representing their products or services. These emojis can be included in user-generated content, making them an effective way to engage with TikTok’s massive audience.
Of the many brands that use TikTok, Chipotle’s #GuacDance challenge is an excellent example of a successful branded emoji campaign. The challenge encouraged users to dance along to a song and use the avocado emoji in their videos, and it quickly went viral. The campaign was a hit with TikTok users and helped increase brand awareness and engagement.
The success of the #GuacDance challenge from Chipotle is a testament to the power of TikTok emojis in marketing. By creating a branded emoji and incorporating it into a fun and engaging challenge, the company was able to tap into TikTok’s massive audience and generate buzz around its brand.
Another notable use of TikTok emojis in marketing is the campaign by the beauty brand Sephora. In 2020, Sephora launched the #SephoraSquad campaign to highlight the brand’s commitment to diversity and inclusivity. As part of the campaign, Sephora created a custom emoji featuring diverse skin tones and encouraged users to include it in their videos.
The #SephoraSquad campaign was a hit with TikTok users, who appreciated the brand’s efforts to promote diversity and inclusivity. By creating a custom emoji that reflected its campaign’s values, Sephora could connect with its audience on a deeper level and build brand loyalty.
However, using TikTok emojis in marketing can be a double-edged sword. While a well-executed campaign can be hugely successful, a poorly thought-out one can backfire and damage a brand’s reputation. Brands must approach TikTok emojis cautiously, ensuring their campaigns are authentic and aligned with their values.
TikTok Emojis and Mental Health Conversations
A 2022 Adobe survey on American emoji users found 60% of emojis can help improve our overall mental health. TikTok is also being used as a platform for mental health conversations, and emojis also play a role in this. Many users use emojis to express their emotions and share their experiences with mental health issues. For example, the “green heart” emoji has become a symbol of support for people struggling with anxiety. In contrast, the “red heart” emoji often expresses love and support for those dealing with depression.
The use of emojis in mental health conversations on TikTok is a powerful reminder of digital communication’s role in destigmatizing mental health issues. By using symbols to express emotions and offer support, users create a sense of community and empathy that can be difficult to find elsewhere.
In addition, TikTok’s unique format, which allows for short-form videos and quick, easy communication, has made it an ideal platform for mental health conversations. In addition to using emojis to express emotions and offer support, users also create videos that explore mental health issues and share their experiences. These videos can be powerful tools for education and advocacy, helping to break down stigma and raise awareness about mental health.
Using emojis in mental health conversations on TikTok has also created new trends and movements. For example, the #MentalHealthMatters hashtag has been used in thousands of videos, with users sharing their stories and offering support to others. The hashtag has also been used to promote mental health resources and services, highlighting the importance of access to care.
The Future of TikTok Emojis
As TikTok continues to grow in popularity, emojis will likely play an important role in communication on the app. The use of emojis is constantly evolving, and we can expect to see new trends and symbols emerge as the app’s user base continues to expand.
In addition, we may see TikTok emojis become more integrated with other forms of digital communication. As video messaging and live streaming become more popular, emojis may also be incorporated into these formats, allowing users to express themselves innovatively.
Moreover, as artificial intelligence and machine learning technologies advance, we may see the development of more personalized emojis on TikTok. These emojis could be customized based on user preferences, behaviors, and interests, allowing for more personalized and expressive communication.
Furthermore, with the growing focus on social responsibility and inclusivity, we may see a greater emphasis on creating emojis representing diverse cultures, identities, and experiences. This could create new symbols that better reflect the diversity of TikTok’s global user base and promote greater inclusivity and understanding of the app. Overall, the future of TikTok emojis is exciting and full of possibilities, and it will be interesting to see how they continue to shape communication and culture on the app.
Revolutionizing Communication and Marketing: The Impact of TikTok Emojis
TikTok emojis have revolutionized the way we communicate and market on the app. These tiny symbols have become integral to our daily conversations and are a powerful tool for expressing emotions, creating trends, and shaping culture. From custom emojis for special events to branded emojis for marketing campaigns, TikTok has shown that emojis are much more than just small graphics.
As the app grows, we can expect TikTok emojis to become an even more significant part of our digital world, transforming how we communicate, market and share our stories.
To learn more about how to leverage this top short-form video app to your advantage, read our post “Guide to TikTok Creator Marketplace 2022.”