It’s no secret that influencer marketing has become one of the most popular forms of marketing today. But choosing the right company to work with can be difficult if you don’t know where to look. To help you choose the top YouTube influencer marketing agencies for your business’ success, we created this list of resources that will guide you through the process.
With YouTube being the second largest search engine after Google, there are many businesses looking to advertise on the platform. The world of YouTube influencer marketing has changed significantly over the past few years, with top YouTube influencer marketing agencies taking on work from more traditional advertising and PR agencies.
While this has opened up the field to new companies, it’s also created some confusion as to which top YouTube influencer marketing agencies are the best ones to hire. This article will walk you through choosing the best agency that’s truly worth your money. Selecting the most suitable YouTube influencer marketing agency can also help you create successful campaigns that produce real results for your business and customers.
What Does it Take to be a YouTube Influencer Marketing Agency?
The best influencer marketing companies all have a few things in common. First, they must be interested in creating long-term partnerships with clients, which is why it’s important that they’re confident in what they do. A good agency will also provide transparent pricing models and remain committed to client satisfaction after every campaign ends.
Ultimately, the goal of every YouTube influencer marketing agency should be to establish a level of credibility in their industry. All successful agencies have also figured out how to get influencers on YouTube, including top platforms for influencers and the best strategies for getting people talking about their brand or product.
Who is the Best Influencer Marketing Company?
Now that you already have a short background about what it takes to be an agency, let’s jump right through the highlight of this article—the top YouTube influencer marketing agencies across the globe.
Digital Influence (US)
Based in Dallas, Texas, Digital Influence provides influencer marketing and social media strategy services. With a focus on brands that appeal to 18-45-year-olds, the agency can connect them with popular online celebrities. As a leading influencer marketing agency, Digital Influence has built strong relationships with top YouTubers, such as The Young Turks and Stampy Cat. They have offices in San Francisco and New York City as well.
Formosa Group (UK)
Headquartered in London, Formosa Group is a full-service influencer marketing agency that specializes in working with emerging talent. It manages over 15 of today’s top influencers on YouTube. The company also works with big brands like Nintendo, Unilever, and many more.
Focusing on a range of services from digital PR to influencer campaigns, Formosa Group can help you create engaging content and effective campaigns. Their in-house team of marketing specialists closely monitors every campaign to ensure success.
Apart from working with Formosa Group, you can also use a tool like the one in this Lately review to manage your social media campaigns.
Distil Networks (US)
The first thing many folks think of when they hear influencer marketing is fake followers, but Distil Networks takes a slightly different approach. The company offers analytics that tracks and identifies harmful bots, which—if you’re a business paying thousands of dollars for an influencer partnership—could result in some serious losses.
This year alone, brands have been collectively scammed out of $345 million by fraudulent bot accounts on Instagram and Facebook. Distil Networks also works closely with its clients and makes sure they understand their target audience before working together. They create high-quality content that will help reach potential customers through social media channels.
Delmondo (UK)
Delmondo is a video marketing agency that specializes in content creation and distribution on social media. The company is headquartered in London and boasts an impressive roster of talent, including Gareth Edwards (the director of Godzilla) and Gianluca Vacchi (the world’s most-followed Vine star). Delmondo also produces traditional web series for big-name brands like Unilever, Nissan, and Coca-Cola.
Embrace (AUS)
Embrace Media is one of Australia’s leading full-service digital marketing agencies, specializing in influencer marketing campaigns and performance brand awareness for many top names in Australia. They have extensive knowledge of how to get influencers on YouTube and how to use the best influencers on YouTube for a better ROI.
Whalar (CA)
Whalar is a marketing agency that connects brands with influential people and content creators on social media. It gives businesses a way to easily identify and engage with influencers who have an audience matching their target. The company is like a matchmaking service for brands, businesses, celebrities, athletes, and other influencers.
Through Whalar, brands and influencers can explore each other’s needs, goals, and values to forge meaningful connections that translate into impactful marketing campaigns. The company has more than 10,000 influencers in its database, spanning every niche.
Big Drop Inc. (CA)
Founded in 2013 by three young influencers, Big Drop Inc. is one of North America’s leading influencer marketing agencies. The agency has built an impressive team with a great pedigree and currently operates across North America, Europe, and the Asia Pacific.
It connects with over 1 million consumers per month, who together generate more than 20 million views on social media channels. Big Drop Inc. is also home to multiple medium-to-large scale campaigns and has over 1 billion subscribers across its network of channels.
Tools like the one in this Orlo review can also help you optimize your social media content and monitor engagements.
GamerLinkz (NL)
GamerLinkz is one of the best YouTube influencer marketing agencies out there. The company specializes in working with channels that can deliver a lot of gaming traffic, which makes it an ideal channel for advertisers looking to get in touch with their target demographic. GamerLinkz also helps its clients acquire new partners, making it a one-stop-shop for your influencer needs.
Buzz Prudentials (UK)
For over a decade, Buzz Prudentials has been working with major brands like Coca-Cola, Microsoft, and Gillette to deliver fully integrated marketing campaigns. Additionally, they’re a full-service digital agency that handles everything from content creation to social media management.
The team at Buzz Prudentials has expertise in a variety of social platforms, including Facebook, Twitter, Instagram, Google+, Snapchat, and YouTube. Their ability to attract high-end clients is due in part to their 90% client retention rate—proving that they have their fingers on the pulse of what makes internet marketing work.
Buzz Prudentials is also an advocate of native advertising and prefers to work with brands that have a strong voice within their industry.
HdmiYoutubeMarketing (CA)
Founded in 2011, HDMI was one of the first influencer marketing agencies in North America. It’s one of Canada’s best YouTube influencer marketing agencies with a special interest in gaming and technology. Born in Toronto and based in Vancouver, the company is a social media specialist and influencer partnering group.
HDMI works with a broad range of clients and services, including creating original content for brands and consulting and planning how to execute influencer programs.
WhisperHub Inc. (CA)
One of the top-ranked YouTube influencer marketing agencies, WhisperHub Inc. is a well-known digital marketing company whose clientele includes enterprise organizations in the financial services, media and entertainment, and retail sectors. This reputable company has been in business for eight years and has earned recognition from a host of global brands like Walt Disney Company and Univision Communications Inc.
To date, WhisperHub Inc. has worked with more than 250 brands on various projects, ranging from user acquisition to website optimization. It has forged a name for itself in both the B2B and B2C markets and has a unique specialty in connecting brands with top influencers on YouTube.
Mediakix (US)
MediaKix is a one-stop-shop for brands looking to get their content in front of an audience. They can connect you with influencers who’ll promote your products on YouTube, Instagram, Twitter, and Facebook. The agency also has full-service creative and media buying capabilities. So if you’re looking to make YouTube influencer marketing part of your strategy—MediaKix can manage it all.
Reponsys (US)
This YouTube influencer marketing agency is a full-service shop that focuses on maximizing revenue and audience for content creators of all sizes. From sponsored posts to brand ambassadorship, their team has relationships with social media influencers in every vertical imaginable. Plus, as one of YouTube’s first content companies, they’ve been at it for years and have a proven track record.
VidMob (US)
VidMob is an influencer marketing agency that helps marketers create, manage, and optimize brand-sponsored videos across YouTube. With the company, brands can reach creators who are handpicked based on audience size, engagement rate, and content quality. Once a video is posted, it’s distributed across popular channels, such as Snapchat, Instagram, Facebook, and Twitter—all within 24 hours.
Zefr (US)
Recently bought by Google, Zefr is one of the leading YouTube influencer marketing agencies. They work with brands to identify and recruit top-tier talent to create inspiring and exciting content. Zefr is a managed service that can help you find influential YouTubers with audiences that match your goals, so you don’t have to go searching for them yourself. Instead, they come to you.
Who is the Best Influencer on YouTube?
PewDiePie, a Swedish personality, is hailed as the top YouTube influencer. He has nearly 111 million subscribers and 27.5 billion total video views. PewDiePie is also well-known for his comedic formatted shows and Let’s Play videos.
He might be one of the most popular and influential stars on YouTube, but PewDiePie isn’t alone. MrBeast, Dude Perfect, and iJustine all have more than 10 million subscribers (and their followings keep growing). To reach a young and tech-savvy audience, many brands have begun recruiting these stars as spokespeople. You can also search for the top YouTube influencers on the internet if you want to know more about them.
How Do You Get Influencers on YouTube?
Top YouTube influencer marketing agencies will help you get the best YouTube influencers. They’ll work with your brand to find out what content would resonate best with a specific audience. Then, they’ll go out and find influencers who can create that content.
Most of these companies offer packages based on CPM (cost per thousand views) or impressions. They take a slice of that ad revenue in exchange for providing everything. These could range from concept creation and media buying to relationship management, reporting, analytics, and optimization.
Which Platform is Best for Influencers?
There are many questions to ask before choosing an influencer marketing platform. But one of the things you should ask is: which platform do you need? Different platforms cater to different types of influencers. For example, you might have a beauty channel, and choose either Facebook or Instagram for your marketing campaign.
If you’re more on tutorial videos, you can definitely go to YouTube. Ultimately, choosing the best platform for your influencers all boils down to these questions:
- What is your goal?
- How much can you afford to spend?
- What demographics do you want to reach?
- In what country do you want your audience to be based?
Remember, there’s no one-size-fits-all social media strategy. So if you’re looking to reach across all platforms, think about which platform is best for each type of influencer within your niche.
Work with the Best YouTube Influencer Marketing Agency
The goal of your content is to build credibility and increase conversions. And partnering with top YouTube influencer marketing agencies helps you achieve those goals. Not all YouTubers are alike, so it’s important to work with one that can best represent your brand and provide results.
Some factors to consider when selecting an agency include years in business and experience working with brands like yours. You also need to look at the cost per video, conversion rate optimization services offered, and the number of videos produced per month.
When evaluating these agencies for your campaign, remember what you want out of your video production process. Are you looking for a simple in-and-out turnaround time? Do you need a team that will run PPC campaigns alongside your video? Or do you want them to develop strategies that align with your overall digital marketing plan? Each top YouTube influencer marketing agency has its own specialty. So, choose the most suitable one for your brand.
To get the most out of YouTube marketing, read these “87 YouTube Marketing Statistics: 2021 Data, Market Share and Facts.”
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