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TikTok Engagement: How To Calculate and Increase It

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With billions of daily active users, TikTok is a powerful platform for brands, marketers, and influencers to build solid, loyal, and engaged followers. Hence, you must know how to calculate and increase your TikTok Engagement Rate.

With billions of other creators on TikTok, standing out and building a solid foundation of loyal followers can be challenging. Catching and retaining loyal followers is no easy feat. Reaching and maintaining a whopping TikTok engagement rate requires persistence, consistency, passion, and the right strategies.

There isn’t a single surefire way to success in TikTok marketing, but we have curated some of the best tips to increase your TikTok engagement and success.

What is TikTok Engagement Rate?

Before learning how to calculate and increase TikTok Engagement Rate, let us first define and understand what TikTok engagement is. 

We refer to Engagement Rate as the social media metric that measures how engaged your TikTok viewers are with your content and how effective your content is in engaging your viewers. A numerical percentage represents an Engagement Rate.

A high engagement rate indicates that specific social media content is engaging and compelling. Hence, causing the audience to like, share, and comment (because that’s how they engage). TikTok currently has a new feature that allows engaged viewers to show support to creators, and that is by accumulating TikTok coins to send gifts to their favorite TikTok creators. Once they run out of coins, they can just TikTok recharge to get more. 

When collaborating with a TikTok influencer, the TikTok engagement rate is critical for marketers and businesses. A TikTok influencer with a high engagement rate is ideal because it shows their effectiveness in drawing an audience.

How to Calculate Engagement Rate on TikTok?

To calculate your TikTok videos’ engagement rate, you may divide the total number of shares, comments, and likes by the total views. Then, multiply the quotient by 100 to get the percentage.

While the TikTok Engagement Rate formula is helpful, many want instant results and hate spending too much time on manual calculation. Thankfully, a wide array of TikTok engagement rate calculators are available online. With a TikTok engagement calculator, you don’t have to compute your engagement rate manually. All you have to do is access your chosen calculator and input the required information.

What are Helpful Ways to Increase TikTok Engagement?

Marketers, brands, and creators are constantly on the hunt for novel ways to make quality videos and gain higher engagement. Statistics point out that 52% of marketers use TikTok marketing and are looking for the best strategies to increase their ROI.

But an increased Engagement Rate requires more than just posting TikTok videos daily. You must apply the right strategies and techniques to catch your followers’ attention and boost engagement.

Here are ten snatch-worthy hacks to help you out:

Take Inspiration From Others

Many big and successful brands are killing it on TikTok by creating creative, high-quality, and engaging content that has the potential to increase their reach and forge a closer relationship with their viewers. If you want to succeed in creating engaging TikTok content, it doesn’t hurt to take inspiration from brands and videos whose success came ahead of yours.

Remember not to become a second-rate version of these brands. Take inspiration from their content, but learn how to create your own.

Maintain A Consistent Posting Schedule

As with any other social media platform, one of the keys to growing on TikTok and increasing engagement is to follow a consistent posting schedule. While you are not obliged to post daily, it pays to stick with a regular schedule so your followers will know when to catch you. To be more effective, find out when your audience is most active on TikTok and post during that time.

To maintain your consistency, automate your posting schedule by using a scheduler. Automating your posting schedule helps you stay on track and boost your engagement rate. One of our recommended tools is Post Planner. You may learn more about it in this Post Planner review.

Participate in Trends and Challenges

TikTokers holding their phones
One good way of identifying the trend is by exploring the hashtags.

TikTok is widely known for its viral challenges and trends. New trends often emerge, and it would be helpful for your brand to participate and increase your chances of going viral. Participating in trends and challenges makes your audience feel you are truly part of the TikTok community.

Although, be cautious and see that your trends videos are still in-tuned with your brand image to continue resonating with your loyal audience.

Encourage User-Generated Content

influencer filming
Viewers find UGCs to be better because of their authenticity.

In TikTok, everyone desires to become an influential TikTok creator, and what better way to get your followers to engage than by poking this desire?

Allow your followers to create videos about your products or services to encourage them to engage with you and create more content about your brand. For starters, make your own challenge and have them participate, or encourage them to Duet or Stitch your TikToks.

Aside from engaging with your followers, the right user-generated content strategy boosts brand awareness and increases sales. User-generated content includes but is not limited to unboxing, tutorial videos, and GRWM (get ready with me) videos.

Interact with Your Followers

The best way to increase your engagement rate is by engaging and interacting with your followers. Your followers want to feel like you value and appreciate them. They want to feel that you know they exist.

You can interact with your followers by liking and responding to their comments. Furthermore, you can throw polls or ask them questions and let them respond in the comment section.

Maximize TikTok Live

influencer recording on phone
Going TikTok live requires you to use the proper lighting, so your viewers can see you better.

Doing TikTok live streams allows you to interact with your viewers in real-time and foster a deeper relationship with them. In addition, doing live streams may increase brand awareness, drive conversions, and generate leads.

Here are some tips to maximize TikTOk live streams:

  • Choose the appropriate schedule. Go TikTok live at a time when your viewers are most active so they can witness your live stream. 
  • Keep it brief. Don’t go live for over an hour because that might bore your viewers. Keep your live stream at a maximum of 30 minutes only.
  • Make plans. Although a script is unnecessary because your live stream is supposed to show your authentic self to the viewers, it still pays to plan to help you stay focused. Your planning doesn’t have to be grand, and the most important thing is that you plan your topic. Make sure to inform your viewers what you will be talking about so they would know what to expect. 
  • Engage! Engage! Engage! The purpose of your live stream is to engage and interact with your viewers, so see to it that this happens. You can engage them by reading and responding to their comments, questions, or requests and giving them a shoutout.

Track Your Progress

analytics dashboard
The right analytics tools will help you track your performance.

Tracking your progress is a non-negotiable should you wish to achieve success in your TikTok marketing efforts. To help you stay on the right track, you must fully understand how your content is performing, discover which content resonates with your viewers the most, and devise your content strategies accordingly. And you can do this through analytics.

Analytics tools help you track and monitor your TikTok performance and how it affects your TikTok engagement rate. Furthermore, you can also use the tool to get the demographic data of your viewers so you can tweak your strategies according to the data.

BuzzSumo is a great tool for tracking your social media analytics. You can read more about this tool in our BuzzSumo review.

Apply The 3-Second-Rule

It’s no shocking news that attention spans are short, and with the fast-paced world we’re living in right now, it’s getting smaller than ever. Thus, you must dive straight to the point of your Tiktok videos. Every second counts, the first 3 seconds in particular. 

The first 3 seconds of your TikTok videos must be compelling and attention-grabbing to stop the viewer from swiping past your video. It is your video’s make-or-break moment, so make sure you make it and not break it. Aside from that, TikTok’s algorithm puts your content on more For You pages if its first few viewers watch the videos for more than 3 seconds. 

Include CTAs on Your Posts

For many people, engaging with a post doesn’t come naturally. Including a call-to-action in your caption, such as “What are your thoughts? Place them in the comments,” reminds your viewers that they have all the freedom to engage with you.

Putting a CTA encourages your viewers to engage with you in different ways. As a result, your TikTok engagement rate will increase.

Tell A Story

Everyone loves a good old story, but you know who loves it better? TikTok algorithm. Many viral TikTok trends are built around storytelling with TikTok Duet or Stitching. This is why you can find many creators splitting their content into parts.

Numerous TikTok creators encourage their viewers to view “part 2” for their story’s continuation. As a result, the viewers’ curiosity will be stirred, and they will head on to the other videos to complete the story. And if the story is exciting and the viewers find it enjoyable, then the TikTok engagement rate increases.

Is TikTok Beneficial for Marketing?

Marketing on TikTok might feel like another burden for brands and marketers. However, it’s been proven that TikTok is beneficial for marketing, and here are the reasons why:

Users Find Products on TikTok

If you want to generate more ROI through social media marketing, consider TikTok marketing. Almost half of TikTok’s population claim to have purchased a product or service after discovering it on TikTok. The #TikTokMadeMeBuyIt hashtag trend become popular where various users flex all the purchased products they discovered on TikTok.

Top social commerce platform 2023
This year, TikTok bagged the third spot as the most popular social commerce channel. Source: SproutSocial

Chances of Going Viral are High

TikTok is the birthplace of viral videos. TikTok’s unique algorithm focuses on discovering new content rather than seeing content from people you follow. This is why the platform has a separate feed for content from users you follow and the For You page to discover new content from creators you don’t follow.

This only proves that TikTok’s unique algorithm allows brands to reach a wider audience and increase their TikTok engagement rate. You have a higher chance of going viral, making a sale, and getting discovered by potential followers.

Opportunities for Influencer Marketing are Abundant

Collaborating with sought-after TikTok influencers can increase your brand’s TikTok engagement rate. Influencer marketing is a huge marketing stint on TikTok, and collaborating with influencers makes it easier for viewers to discover your brand.

You can find all types of influencers on TikTok. All you have to do is find the right influencer to increase your TikTok engagement rate.

Up your TikTok engagement now

While TikTok is a powerful platform for marketing, achieving an impressive TikTok engagement rate can be challenging. Hence, strive to produce quality content for your viewers and apply this article’s 10 TikTok engagement hacks. Your content’s quality and value are the ultimate driving force for your viewers to engage with you.

Now that you know what TikTok engagement rate is and how to increase it, discover more about TikTok in this article on “Discovering What Is TikTok Power: The Evolution of a Multi-Billion Dollar App.”

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