UGC creator jobs

UGC Creator Jobs: 8 Best Creator Jobs and Where To Find Them

What is UGC creator?
A UGC creator is someone who creates sponsored content that looks like a UGC but is meant to advertise or showcase specific brands, services, or products. UGC creators don't necessarily need to have thousands to millions of followers. Working with UGC creators costs lesser than collaborating with influencers.

UGC creator jobs and roles include various work activities—from creating content (the most sought-after) to developing UGC campaigns. If you want to jumpstart a career in UGC creation, you might want to check out this article. 

You may have dreamt of becoming an influencer and getting paid to create content on social media without the need for millions of followers, like most people do today. Fortunately, many brands offer UGC creator jobs. By now, you may already have watched on TikTok or Instagram content creators discussing what user-generated content or UGC is, what UGC content creator jobs are, and how much money they earn from UGC creation. 

As someone deeply immersed in the world of content creation, exploring the realm of UGC (User-Generated Content) creator jobs has been both exciting and rewarding. UGC has revolutionized the way brands connect with their audience, and the demand for skilled creators has soared. In my journey to discover meaningful opportunities, I’ve uncovered a plethora of UGC creator jobs that not only allow me to express my creativity but also contribute to the success of various brands. From social media content creation to immersive experiences, these jobs offer a diverse range of avenues to showcase my skills and make a tangible impact.

How much do UGC creators get paid? It depends. Among the myriad UGC creator jobs, finding the right fit is crucial, and this guide has become an invaluable resource in steering me toward the most promising opportunities. It meticulously outlines eight of the best UGC creator jobs and provides insights into where to find them. Whether it’s crafting engaging social media posts, developing captivating videos, or contributing to interactive campaigns, this guide has been instrumental in helping me navigate the expansive landscape of UGC creator jobs, ensuring that I not only find roles aligned with my passions but also thrive in the dynamic world of content creation.

How can I become a UGC creator, you ask? Navigating the evolving job market as a UGC creator requires a keen understanding of where these opportunities lie, and this guide has become my go-to reference for discovering the best platforms and avenues to explore. From freelance gigs to full-time positions, the world of UGC creator jobs is brimming with possibilities, and armed with this guide, I feel confident in my ability to carve a fulfilling career path in the realm of user-generated content creation. Do UGC creator jobs no experience exist? Just like any craft, you need to put in a significant amount of time and effort to excel in what you do. Because the last thing you want is to get hired yet fail to deliver the goods.

What is UGC Creator?

As the term suggests, a UGC creator is simply someone who creates sponsored content that looks like a UGC or appears authentic but is meant to advertise or showcase specific brands, services, or products. UGC creator jobs are so common today because of their effectiveness as a marketing stint.

UGC creators are most active on TikTok and Instagram, and the format of their content is mostly video. UGC videos are often narrated from the creator’s perspective, showcasing the brand sponsoring them.

Moreover, UGC creators are different from influencers. Influencers need to expand their audience or community before they land collaborations with brands, and the brands often pay them for their content and exposure. On the other hand, UGC creators aren’t required to have many followers (although that’s a plus), nor are they obliged to reveal their faces in their videos.

UGC creators are often true fans of brands who hire them and are willing to create content because they have a first-hand experience with their products or services.

What Are Examples of UGC Content Creator Jobs?

If you want to become a content creator but are unsure where to start, you may browse this list of UGC creator jobs and look for one that matches your niche.

Travel Videos

person filming near plane window
Most travel content vloggers use GoPro and other action cameras for filming.

For travel junkies, creating picturesque travel videos and high-quality content that a lot of travel brands would love and look forward to is definitely something to consider. The world is vast, so travel content creators won’t ever run out of places to feature. Creators can start featuring their local areas and tourist destinations and expand when budget and time allow. 

Beauty Product Review

The beauty industry is one of the biggest industries that embraced the creator economy with arms wide open. The beauty industry is big on the creator economy because influencer marketing is most effective in a visual format, and if you haven’t already noticed, beauty is highly visual.

You can discover many beauty influencers on Instagram, while beauty creators on TikTok receive the highest engagement rate.

Skincare Product Review

man putting face mask
The skincare industry has a huge market today, especially in Korea.

Skincare is under the umbrella of the beauty industry, and it’s been skyrocketing like crazy recently. The audience of skincare-related content trusts honest reviews compared to produced ads. Hence, skin care product UGC creator jobs require creators at least a week to try the product before giving their impression and honest opinions so viewers find integrity and authenticity in their reviews. 

Lifestyle Videos

Lifestyle videos give viewers and fans a sneak peek at how a creator or influencer lives. Because of content like this, many fans try to imitate how their favorite creators live by buying the things they use and doing the things they do. Lifestyle UGC creators are confident in documenting their lives for the sake of other people’s entertainment as well as to land.

Unboxing Videos

beauty products in box
Most unboxing videos need no narration or voiceovers.

One of today’s most popular content is unboxing. Filming an unboxing video is a great way to showcase purchases to an audience. This type of UGC creator job involves creators recording themselves unboxing products and giving their audience a preview of what is inside the package.

Unboxing videos are helpful for buyers to decide if a particular product is worth purchasing because the videos provide a closer look at the details and packaging of the products.

Gaming Videos

One of the most demanded UGC creator jobs today includes gaming content creation because of the popularity of video games among various age groups and gender. Gaming content may be reviews of the latest video games that creators can share on social media. The most popular channels for gamers and gaming creators are YouTube, Twitch, and Discord. 

Food Photography and Videos

woman shooting food
Food content creators have their own spell for making viewers crave whatever food they feature. #foodporn

Popular opinion: everybody loves food! And this undying love for food makes food photography, vlogging, and blogging common and popular UGC creator jobs. Creators can produce content on scrumptious meal recipes, their favorite dishes and restaurants, or helpful tips on how to cook healthy meals on a budget. 

Finance Reviews

If you visit TikTok, you can find tons of different financial advisors and review creators. Money and the economy aren’t always easily understandable, making financial reviews and advice very helpful. 

Creators in this niche may give tips and advice on how to invest and save properly and where to put their money. In addition, they can also create reviews on financial products, like insurance policies. 

Regardless of the UGC creator job you or all other creators land on, a content scheduler comes in handy to ensure that your content gets posted when you intend to do so. You won’t have to worry about missing out or forgetting the schedule because a content scheduler will do it for you. You may learn more about this on our favorite scheduler’s review in this Dash Hudson review

Where Can You Find UGC Creator Jobs?

Looking for UGC creator jobs can be exhausting, especially now that the creator economy is very competitive. Fortunately, you can find UGC creator jobs remotely on the internet. Here are different places to look for UGC creator jobs:

Freelance Websites

Many freelance websites like Upwork and Fiverr allow freelancers to look for UGC creator jobs. You can find UGC creator jobs Upwork and Fiverr openings—from blog writing, vlogging, vlog script writing, and many more. 

Job Sites

Many online job sites, like Glassdoor and Indeed, have UGC creator job listings. It pays to scan through these sites and look for UGC creator jobs that may work best for you. To discover the best job that suits your needs or niche, you may filter your search by categories, such as salary, location, and experience. 

Social Media Platforms

Most, if not all, brands and businesses are present on social media, especially on popular platforms like Facebook, Instagram, Twitter, TikTok, and YouTube. Many of these brands and businesses use the platforms to reach creators and offer UGC creator jobs. Brands are always looking to innovate their social media strategies, so always keep an eye out for opportunities. 

Influencer Platforms and Tools

A number of influencer platforms and tools match brands with the most suitable influencer for their campaigns. On some of these platforms, you can view influencer job alerts and full descriptions of the projects. 

One of our most trusted influencer tools is Influenster. You may read more about this tool in our Influenster review.  

Why is UGC valuable?

While UGC creator jobs are newer than influencer marketing, traditional UGC isn’t. UGC is proven to be effective in building communities, driving revenue, and increasing brand awareness. 

But don’t be confused because, despite the term, UGC creators do not create traditional and organic user-generated content. Customers normally create UGC, such as testimonials, reviews, blog posts, photos, and videos shared spontaneously. Brands may share a customer’s UGC, but they’re not obliged to pay or collaborate with them. 

On a different note, UGC creators film the same authentic content, but brands pay or sponsor them to do so. And they drive the same results as the traditional UGC. 

Since it is crucial for brands to drive more sales and increase awareness, it’s no surprise they are willing to offer UGC creator jobs. To help you pitch yourself for UGC creator jobs, you must understand why UGC is valuable for brands and businesses. 

Authentic

UGC statistics
UGC versus branded content statistics. Source: Business Wire

According to statistics, it is 2.4 times more likely for consumers to look at user-generated content as authentic compared to content brands create. The authenticity and rawness of UGC remain unmatched by ads brands produce, regardless of how cool these ads are.

Cost-Friendly

Working with UGC creators costs lesser than collaborating with influencers. Brands have to pay for both the post on the influencer’s channel and the content when working with influencers; hence, it can be very pricey. Plus, the more engagement and reach an influencer has, the more the brand pays for the collaboration. While for UGC, brands pay for the content only. 

Effective

UGC content is very effective in influencing purchase decisions and driving sales. Hence, many brands today are willing to pay for UGC content or offer UGC creator jobs. UGC doesn’t look like an overproduced ad but social proof showing real people who purchase and use certain products, increasing sales and revenue.

Efficient

Offering UGC creator jobs to get user-generated content is more efficient than creating content from scratch. For more options, brands may give UGC briefs to multiple creators who must produce and deliver the content at the same deadline. 

How Do You Become A UGC Creator?

The demand for UGC creators gives more opportunities to create content and get paid without factoring in the follower count. However, closing a deal doesn’t happen in an instant. Content creation takes time, effort, and consistency. 

So, if you’re bent on becoming a UGC creator, here are the things you must do:

Identify Who To Work With

Before creating UGC or applying to the UGC creator jobs listing, identify the brands you want to work with. List them down and check out their posted content to discover what works for them and their viewers, what posts receive the most engagement, whether or not they post UGC, and who the target audience is. 

Remember that UGC works because it is authentic, so you must partner with brands that interest you to produce honest and genuine content. 

Create More Content

Practice makes perfect, and consistently creating content allows you to practice and become a better content creator. Once you have identified the niche and industry you want to be in, you can start practicing by creating more content, whether on Facebook, Twitter, Instagram, or TikTok.

Creating more content also helps you build your portfolio while experimenting with various content styles and platform features. You may start by producing reviews, unboxing, or other content on your account. 

Build Your Portfolio

Building your portfolio helps you pitch brands, highlight outputs, and foster long-term collaborations. Some content creators recommend using a Canva template to build a portfolio that explains who you are as a UGC creator, shows why a brand needs you for their UGC content stint, and showcases your previous work. 

Become a UGC creator today

UGC creators are in-demand today because of UGC’s effectiveness in achieving marketing goals. However, becoming a content creator requires hard work, determination, and patience because things don’t happen overnight. So, if you want to become a UGC creator, prepare to work your back off in creating meaningful and honest content.  

Want to learn more about user-generated content? You may read this “User-Generated Content Strategy: 10 Tactics to Drive Engagement” article.