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What Does Reposting Do On TikTok? How To Leverage TikTok Repost For Your Brand


Since its launch, TikTok has done several upgrades and added great features, TikTok Repost being one. So, what does reposting do on TikTok, and what can you get from reposting other’s content?

Key Takeaways:

  • Enhanced Engagement: Reposting on TikTok can lead to increased engagement with your audience as you provide them with a variety of content to consume, keeping them interested and active on your profile.
  • Diversified Content: Utilizing the repost feature allows you to diversify your content strategy by incorporating content from other creators, providing a fresh perspective and keeping your feed dynamic.
  • Brand Collaboration Opportunities: Reposting content from other creators opens up opportunities for collaboration and partnership with those creators, fostering mutually beneficial relationships and expanding your brand’s reach.
  • Community Building: By reposting user-generated content and acknowledging your audience’s contributions, you can foster a sense of community and loyalty among your followers, strengthening their connection to your brand.
  • Amplified Reach: Reposting content from influential creators or trending videos can help amplify your reach by tapping into existing audiences and capitalizing on popular trends, potentially attracting new followers and customers to your profile.

TikTok is undoubtedly one of the best social media platforms for business. The platform is a dynamic source of trendy and viral challenges, making it attractive and engaging to today’s audiences. 

In the last few years, brand engagement rates on TikTok have outperformed Instagram, Facebook, and Twitter. You must know TikTok’s best features to get the best of it and leverage it for your brand. One of TikTok’s features that allows you to engage with your audience actively is the reposting feature. 

So, what does reposting do on TikTok? In this article, we will show you what does reposting on TikTok do and other relevant information. 

brand posts engagement rates on socmed
Brand post engagement rates were highest on TikTok in 2020 and 2021. Source: marketing charts

What does reposting do on TikTok?

Reposting on TikTok is a new feature that launched in May 2022. And what happens when you press repost on TikTok?

TikTok reposting is similar to the re-tweet feature on Twitter, re-gram on Instagram, and share on Facebook. The TikTok reposting feature allows you to repost another creator’s content to share with your audience. 

The reposted video will feature the original creator’s username so they are appropriately credited. The username is also clickable, making it easy for your followers to click on the creator and check out their TikTok profile. 

So, where do reposted TikToks go? Your followers will see the reposted video on their FYPs alongside all your other content. 

Unlike on other social media platforms, the videos you repost won’t be on your TikTok profile and will exclusively appear on your friends’ For You Page. Hence, users you don’t follow back cannot view your reposted videos. 

How do you repost on TikTok?

After knowing what does reposting something on TikTok do, we shall now go over the how. How do you repost content on TikTok? The steps are easy; nothing new. 

Step 1 – Launch The App

The first and the most obvious step is to launch your TikTok app and log in. It doesn’t matter if you have a business or personal account, as the feature is available for both. 

TikTok app download
You can get the TikTok app on the Play Store and App Store for free.

Step 2 – Go To The Video You Want To Repost

What does reposting a video on TikTok do? If you repost content for your TikTok profile, you must look for a video that aligns with your brand’s identity and values. It is all the more challenging if you are an influencer, as your audience looks up to you for inspiration and influencer.

Hence, choosing the videos to repost requires careful thought. It will do you good to choose content that appeals and will add value to your audience. 

Step 3 – Tap The Share Icon

Tap the “Share” icon on the content you want to repost to find all the sharing options. From there, you can find the Repost button in yellow.

Step 4 – Click The Repost Button

Tap the repost button once you have found it. You have two options for reposting — add a commentary or repost it without any.

An additional commentary is ideal if you want to provide your audience with further context on your reason for reposting the video or to give further relevant information.

Once you have done the four steps, you have successfully reposted a TikTok.

How do you undo a reposted TikTok?

The answer to the question “What does reposting do on TikTok?” is important, as well as knowing how to undo your reposted TikTok.

You might find yourself accidentally reposting content or reposting something that does not align with your brand. No problem, as you have the option to undo your TikTok repost.

Simply revisit your reposted content, open the video, tap the share menu to find the yellow icon, and click “Remove Post.”

Can you see who reposted your TikTok?

On Twitter, you will know those who re-tweet your Tweets. Unfortunately, this isn’t the same on TikTok.

TikTok does not allow its users to see who reposted their content. But who knows, TikTok might upgrade this feature soon, so users can finally know anyone who shares their content on the platform.

So, yes, you can know what does reposting do on TikTok, but you can’t find out who reposted your TikToks.

What are the best TikTok reposting practices?

If you are an influencer or managing your brand’s TikTok account, having a few TikTok reposting practices in your pockets will definitely come in handy.

Aside from being an expert in answering what does reposting do on TikTok, you will benefit from knowing the best practices.

Here are some of the best TikTok reposting practices to help you get the most out of the feature:

Repost content that aligns with your brand.

Avoid reposting TikTok videos just for the mere sake of giving your audience something to watch. It can be easy to be an impulsive user of the feature, especially since it only takes a few taps.

You may find something amusing, but if it does not, in any way, reflect your brand, avoid reposting that video. As mentioned, be mindful of the videos you repost because you represent your entire brand on the platform. 

Regardless of how amusing some videos are, not all benefit your brand. So, think about and assess the videos you want to repost before actually doing so. Ensure your reposted content is relevant to your brand and aligns with your overall message and identity.

And this is also true for influencers and individual TikTok creators. A single mistake can undo all the efforts you’ve put into your brand for years, so avoid reposting out of impulsion.

Knowing what does reposting do on TikTok isn’t enough, as you also need to know what to repost.

Provide context on your reposted videos.

Sharing content your viewers might find difficult to understand or grasp can be off-putting. You don’t want to look like a random TikTok user who reposts anything under the sun.

Sure, a simple repost will be enough for some viewers, but other videos require context. TikTok repost allows you to add a side comment on reposted videos or an “Add Your Thoughts” option.

A pop-up will indicate you have successfully reposted the video, and with the pop-up is a message box you can utilize to add a brief comment.

Choose the account you repost from.

TikTok account
TikTok has millions of users. So, it can be difficult to narrow down your account options.

Just because a certain content aligns with your brand does not mean it’s beneficial for you to repost it. More than just the content, you must also consider that some accounts don’t align with your values.

So, getting a good grasp of what does reposting do on TikTok isn’t enough because you also need to know where to repost from. Before you click that repost button, visit the creator’s account and check out their other content.

If it helps, you can also go through their other social media channels to confirm whether or not sharing from their account may benefit your brand.

As you do this, determine if the creator regularly shares content related to your interests or industry. To avoid issues, it is imperative to be selective of the accounts you repost from.

If you want to know the best creators and influencers in the same industry, you may seek the assistance of an influencer marketing agency. Read more about it in our Influencer Matchmaker review.

What are the benefits of reposting on TikTok?

Sure, you now know what does reposting do on TikTok. So, what? What’s the big deal? Why should reposting something on TikTok matter?

TikTok profile and logo
It is beneficial for you to use TikTok for your digital marketing strategies.

If you want to upgrade your TikTok marketing strategies, you will be thrilled to know that reposting on TikTok benefits brands and content creators alike. Here are some of the reasons why we believe reposting on TikTok is good for you:

Share relevant information with your audience.

Reposting videos that your audience will find relevant keeps them engaged. You can repost anything valuable to your audience while bearing in mind the original creator. The content may be tips, tricks, how-to videos, and anything your audience can benefit from.

The primary goal is to offer something valuable through your reposted content, especially since regularly crafting new content ideas takes time. Reposting other creators’ content keeps your audience engaged without creating the content yourself.

Of course, don’t make reposting every day a habit. Your audience will notice you’ve slacked on fresh content and might replace you with other TikTok accounts.

Provide UGCs for social proof.

Social proof helps if you want to attract more people to your brand, and one of the most effective ways of giving evidence today is through user-generated content. Many TikTok users share product reviews, features, experiences, and success stories.

With the repost feature, you can easily share any positive reviews or content your audience makes about your products and services. These user-generated content are strong testimonies of the credibility of your brand.

Acknowledge your loyal audience.

Your brand’s loyal audience and true-blue fans can attest to the quality of your brand and products. As a result, they may have posted content about your brand and products. You can acknowledge your fans and audience by reposting their content.

 Being knowledgeable about what does reposting do on TikTok allows you to exert more effort for your fans. TikTok’s repost feature is a sure way for you to reciprocate the love your loyal viewers have for your fans and make them feel you know their existence and appreciate what they do for you. 

Can you imagine being recognized by a brand or an influencer you look up to? Not only will this make you feel appreciated, but it will also fuel your loyalty to the brand.

TikTok doesn’t reveal the re-poster’s username, so if you want to share your audience’s content, you may leave a brief comment on the video. That way, your audience will know you shared their videos.

Connect with content creators, influencers, and KOLs.

To maximize your social media reach, regardless of the platform you are on, you must know how to connect with the best creators, influencers, and key opinion leaders (KOLs) in your industry. Building connections with several persons is crucial to reach their audience.

lady filming
With the rise of influencers, you have a lot of options!

Most creators and influencers have massive reach and a follower base of relevant users. Therefore, if you are able to connect with these influential people, you have an excellent chance of boosting your TikTok reach. One foolproof way to get noticed by these influencers is by reposting their content.

Again, don’t forget that TikTok does not notify the creators when you repost their content, so don’t forget to leave a message or comment asking for permission to repost as a sign of respect. 

Beyond knowing what does reposting do on TikTok, it’s crucial to learn how to be respectful when reposting. Being respectful by asking permission before reposting allows you to foster a connection with the creators. 

Once you have established a strong connection with the creators and influencers, you might get them to do the same by reposting your content or featuring you on their TikTok profile.

If you want to partner with the right influencer in your industry, you may seek the advice of an influencer agency. You can read more about one of our recommended agencies in this HireInfluence review.


  • Q: What does reposting do on TikTok?
    A: Reposting on TikTok allows users to share another creator’s content with their audience. The reposted video appears on the user’s followers’ For You Page (FYP), providing proper credit to the original creator.
  • Q: How do you repost on TikTok?
    A: To repost on TikTok, simply tap the “Share” icon on the desired video, select the repost option, and optionally add commentary before sharing with followers.
  • Q: How do you undo a reposted TikTok?
    A: To undo a reposted TikTok, revisit the reposted content, tap the share menu to find the repost icon, and click “Remove Post.”
  • Q: Can you see who reposted your TikTok?
    A: No, TikTok does not currently allow users to see who reposted their content. The reposted video will display the original creator’s username, but the re-poster’s identity remains anonymous.
  • Q: What are the best TikTok reposting practices?
    A: Some best TikTok reposting practices include reposting content that aligns with your brand, providing context on reposted videos, choosing accounts to repost from wisely, and respecting creators by asking permission before reposting.
  • Q: What are the benefits of reposting on TikTok?
    A: Reposting on TikTok offers benefits such as sharing relevant information with your audience, providing user-generated content for social proof, acknowledging loyal followers, and connecting with content creators and influencers, thereby enhancing engagement and brand visibility.

TikTok repost is a great marketing technique

Overall, TikTok’s repost feature is one of the platform’s impressive innovations and an effective marketing stint. So, leveraging the repost feature for your TikTok marketing will never do you wrong as long as you follow the best practices.

Now that you know what does reposting do on TikTok, you might want to read about TikTok’s Stitch feature in this “How to Stitch on TikTok: The Ultimate Guide” article.

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